What features does the Serene Heights luxury apartments building have against its

competitors that make it find its uniqueness to be special?

The serene height building consists of 11 floors out of six floors are totally
completed and the building has 41 apartments out of which 37 apartments are sold
to the clients the most surprising thing is 7th floor to the last 11th floor is still under
construction we have come to know that clients are so interested in this luxury
apartment of serene height building that the clients booked the apartments that are
still under construction so we can easily say that clients are very serious about
serene heights their mindset is telling us about their taste in these luxury
apartments why because they are using state of the art technology that no one as
their competitors are using right now that is the advantage Serene Heights is
holding at the moment.
These features written below are those things which the competitors are not
offering in their apartments as compared to Serene Heights which is where serene
heights found its gap in the market of luxury Apartments.

FEATURES :

1. SAFE & SECURE

24/7 CCTV Monitoring

50 meters from Air Force Base Of PAF
Street Lights
Multiple Fire Escapes
Dedicated Fire Fighting Tanks

2. RECEPTION SERVICES

24 Hour Front Desk

ExpresCheck-In/Check Out
Concierge Service
Luggage Storage

3. HEALTH & WELLNESS

Steam / Sauna
Jacuzzi
 Gym
Massage Rooms
Unlimited Natural Spring Water

4. FOOD & DRINK

Coffee, Tea & Company

Roof Top Restaurant

5. SPORTS ROOM

Table Tennis
Snooker
Video Games

6. BUSINESS & EXECUTIVE CENTER

Free WiFi
Photocopy & Printing

7. PRAYER ROOM
8. HEATING & POWER

Italian Central Heating System

Heated Flooring
Generator Backup

9. CLEANING SERVICES

Laundry
Daily Housekeeping

10.ARCHITECTURAL FEATURES

Downhill Site
Classic Travertine Marble Outdoor Finishing
Double-Glazed

UPVC Windows
Complete Automation / Smart Home (Optional)

11.DEDICATED FLOOR FOR SERVANT ROOMS

12.EASE OF ACCESS TO EVERY APARTMENT OWNER

Murree Expressway
Hazara Expressway
Direct Access from Haveli Interchange
Daman-e-Koh

13.SERVICED APARTMENTS

We take care of your apartment for you while you are away, rent it out for you, pay your bills for
you and keep it ready for you whenever you want to come and stay. Alternatively, if you do not
want us to rent out your apartment, we will still take care of it for you. For full details
on Serviced Apartment Models Click Here.

14.FULLY FURNISHED

We understand that this is going to be your vacation home and we also understand how difficult
it would be for you to furnish your apartment in the Galiyat. Click Here to check out how we are
furnishing your apartment and what comes with it!

15.STREET-LIGHTS

Serene Heights Nathia Gali is located on Sajan Gali Road, the only street in the Galiyats which
has functional street lights. Click Here to see for yourself in our video titled ‘Lights Off
Challenge’ where we take you from Serene Heights Nathi Gali to the Main Nathia Gali Murree
Road with our car’s lights turned off at night!

16.PARKING ACCESS

Spacious, roomy, and ample parking on both the Fifth Floor (Main Road Access Level) and the
Fourth Floor (Dedicated Parking Floor). The parking floor is extremely comfortable to drive into
and with 17 feet of clear space in the centre, you can maneuver your car conveniently even if the
parking lot is full. Check out our video portraying how our parking access compares to the
dangerous and strenuous parking facilities currently offered in the Galiyat.

17.DEDICATED LAWN
Serene Heights Nathia Gali is the only apartment building that offers a dedicated lawn to its
residents. Check out our video showing the beauty that a lawn adds to any property in the
Galiyat and why most properties do not have a dedicated lawn.

18.REGISTERED WITH FBR AMNESTY

Serene Heights Nathia Gali is registered with the FBR Amnesty Scheme which provides dual
benefits to the investors purchasing apartments in our project. FBR will not ask you for your
source of income when you purchase an apartment in Serene Heights Nathia Gali. And because it
is registered with the FBR it provides double assurance to the investors of timely completion of
the project as it is a vital condition of the amnesty program.

19.COFFEE, TEA & COMPANY (CTC)

We are bringing CTC to Serene Heights Nathia Gali. CTC is one of Lahore's Original: Bakery -
Coffee Shops - Delis - Restaurants. They opened their doors in 2003 and have been serving their
patrons the best bakery items, breakfast, lunch, dinner and beverages since then. With their
outstanding taste and the exceptionally diverse menu, we are going to make you nostalgic in your
new home! 

Lacking in terms of growth/Approach

Now if we talk about where it is lacking in terms of growth in first we talked about its
uniqueness, its gap against the competitors how it attracts the client.

They advertise through social media platforms Instagram, and Facebook if someone wants to
contact them they can contact them through these social platforms or through WhatsApp
923214979447 and phone no 042-111-111-744 or can email them at
info@sereneheightsnathiagali.com this is there approach to interact with the customers or you
can physically meet them.

They should advertise themselves on mainstream media in order to get recognized as soon as
possible because if you don’t have enough followers on social media platforms you would not
get the response you want in the case of mainstream media you present yourselves to the
audience sitting in front of the television your ad is showing on those channels where the
audience is guaranteed watching the channel, for example, drama, news channels millions of
people will watch your ad why because you are providing a product with those features which
are not provided by the competitors in terms of uniqueness that is how fast the responses the
feedback the Serene Heights will get as a result that will help them in terms of growth.