BUSINESS NAME: BELLAH’S JUICE FRESH POINT

BUSINESS LOGO:

PRESENTED BY: CHRISTABELL AMOIT OMELU

ADM NO : ELTOP/DSW/3475/S19

COURSE : DIPLOMA IN SOCIAL WORK AND COMMUNITY

DEVELOPMENT

COURSE CODE : 2428

PAPER CODE : 308

INSTITUTION : ELDORET TOURISM AND PROFFESIONAL COLLEGE

SUPERVISOR : MR.DERRICK OCHIENG

SUBMITTED TO : KENYA NATIONAL EXAMINATION COUNCIL FOR

PARTIAL FULFILLMENT OF THE AWARD IN DIPLOMA IN

SOCIAL WORK AND COMMUNITY DEVELOPMENT

YEAR OF SUBMISSION: JULY 2022

 DECLARATION
I hereby declare that the proposed business is my own original work. I also affirm that it has not
nted to this institution since it started I only did this for the academic purpose.

NAME: CHRISTABELL AMOIT OMELU

SIGN…………………………………….

DATE………………………………………….

SUPERVISORS DECLARATION

I hereby declare that this project work has been submitted to the Kenya National examination
der my supervisor as the institution supervisor.

NAME………………………………………

DATE………………………………………………

SIGN…………………………………………..
 DEDICATION
I dedicate this proposed business plan to my lovely family members, Father Godfrey Omelu, caring
nah Omelu, my elder sister Pheran Omelu and to the entire family for the encouragement they offered
nsure that I complete the course.
 ACKNOWLEDGEMENT
I am very humbled to the almighty God for giving me good health strength and happiness to-do
ss plan, my sincere thanks also goes to my parents and also relatives for their support both socially
ially I also do appreciate my friends for being genuine in helping me to make the proposed business
‘I also take this opportunity to appreciate my able and faithful supervisor Mr.Derick Ochieng for
d also supporting me during the writing of the proposed business plan. May good God give you
h.
Table of Contents
DECLARATION..............................................................................................................................................2

DEDICATION................................................................................................................................................3

ACKNOWLEDGEMENT.................................................................................................................................4

EXCUTIVE SUMMERY...................................................................................................................................6

CHAPTER ONE..............................................................................................................................................7

BUSINESS DESCRIPTION...............................................................................................................................7

1.1BUSINESS NAME.................................................................................................................................7

1.2 Location and Address.........................................................................................................................7

1.2.1Business Location........................................................................................................................7

1.2.2Business Address.........................................................................................................................8

1.3 Form and type of ownership..............................................................................................................8

1.3 TYPES OF BUSINESS...........................................................................................................................9

1.4 Product and Services.........................................................................................................................9

1.5JUSTIFICATION OF OPPORTUNITIES....................................................................................................9

1.6 INDUSTRY..........................................................................................................................................9

1.7 GOALS OF THE BUSINESS...................................................................................................................9

1.7.1 Short Term Goals........................................................................................................................9

1.7.2 Long term goals..........................................................................................................................9

1.8 Entry and Growth Strategy..............................................................................................................10

1.8.1Entry Strategy............................................................................................................................10

1.8.2Growth Strategy........................................................................................................................10

CHAPTER TWO...........................................................................................................................................11
 2.0 MARKETING PLAN............................................................................................................................11

2.1 POTENTIAL CUSTOMER....................................................................................................................11

2.2 MARKET SHARE................................................................................................................................11

2.2.1 Market Size...................................................................................................................................11

2.2.2 Business competitors................................................................................................................11

2.2.3 Swot analysis............................................................................................................................12

2.3 Advertising and promotion strategies.............................................................................................12

2.3.1 Radio or television....................................................................................................................12

2.3.2 Newspaper....................................................................................................................................12

2.3.3 Online markets.........................................................................................................................13

2.4 Prizing strategy................................................................................................................................13

2.5 Seals tactics.....................................................................................................................................13

2.6 Distribution strategy........................................................................................................................13

CHAPTER THREE........................................................................................................................................14

3.0 ORGANIZATIONAL PLAN..................................................................................................................14

3.1 Organizational structure..................................................................................................................14

3.2 Personnel and qualifications............................................................................................................14

3.2.1 Key personnel...........................................................................................................................14

3.2.1.1 Manager................................................................................................................................14

3.2.2 Treasurer..................................................................................................................................15

3.3 RECRUITMENT, TRAINING AND PROMOTION..................................................................................17

3.3.1 Recruitment..............................................................................................................................17

3.3.2 Training.....................................................................................................................................17

3.4.2 Incentives..................................................................................................................................17

3.5 Licenses, permit and by laws...........................................................................................................17

3.5.1 Licenses........................................................................................................................................17
 3.5.2 Permit.......................................................................................................................................17

3.5.3 By-Laws.....................................................................................................................................17

3.6 Business support services................................................................................................................18

3.6.1 Business....................................................................................................................................18

3.6.2 Support.....................................................................................................................................18

3.6.3 Services.....................................................................................................................................18

CHAPTERB FOUR........................................................................................................................................19

4.0 OPERATIONAL PLAN........................................................................................................................19

4.1 Production Plan...............................................................................................................................19

4.2 Production Facilities........................................................................................................................19

4.3 Production strategy.........................................................................................................................19

4.4 Production process..........................................................................................................................19

4.5 Regulation affecting operation........................................................................................................20

4.5.1 License and permit....................................................................................................................20

4.5.2 Taxation....................................................................................................................................20

4.5.4 Banking.....................................................................................................................................20
 EXCUTIVE SUMMERY
1.1 BUSINESS DESCRIPTION

The proposed business will operate under the name Pema Juice parlour located in sirisia in
own. It will operate under the sole proprietorship by Christabell Omelu as the proprietor .The
business address will be P.O.BOX 400-4025 and will use the owners phone number 075912 4049 for
ation purpose.

1.2 MARKET PLAN

The proposed business potential customers will be learning through touring .The proposed
ill also face competition from Mercy Juice company. Fey Juice resort and Tumbo joto all times fruits.
etor will advertise its goods and services through television and newspapers.

1.3 ORGANIZATIONAL PLAN

The proposed business will be managed by various people in their various states. Other staff
of the proposed business will manage well. All the cases pertaining by the account clerk.

1.4 OPERATIONAL PLAN

The proposed business plan will construct a special and attractive room for the manufacturing of
uice and this will also require the freezers and electricity so that there would not have a lot of
he proposed business will strictly adhere to the rules and regulations affecting its operation.

1.5 FINANCIAL PLAN

The proposed business will require a capital of five hundred thousand shillings (500 0000 the
ur will be able to raise 300 000 shillings from the personal saving and support from the relatives and
e remaining SH.200 000 will be from the commercial bank of Kenya
 CHAPTER ONE
BUSINESS DESCRIPTION.

1.1BUSINESS NAME
The name of the proposed business will be Bellah’s Juice Fresh Point.

This is actually a common and popular name that is known by a number of people living within the
cation. Reason that has made me to choose this is that, that area has no business like that. There are a
omers around that place. The logo for the product will be as shown below.

Juice that has already been blended

Juice in the bottle

1.2 Location and Address

1.2.1Business Location
The business will be located along Sirisia market around the industrial area.
Police
Station
The map behold below will show the direction to the business location.
ae
Arl
ria

SIRISIA BUSINESS PLACE

CHWELE ROAD

LACE

Round About

JUICE FRESH Namang’ofulo River

ad
Wamono Ro
 The area where the business is located has been chosen due to availability of fridge and also the
that is near there. Here the large number of people will be able to afford and buy the product from the

1.2.2Business Address.
The proposed business Address will be;

BELLAH’S JUICE FRESH POINT

P.O BOX 270 – 00200, CHWELE – KENYA,

TEL; +254 7591 240 491 / +254 710 829 493

EMAIL: sales@beautyjuicefresh.com

1.3 Form and type of ownership

The business will fall under the sole proprietorship because it is not the cheaper method or form.

Advantages of Sole Proprietorship.

 The owner enjoys the profit alone.

 Consultation is not required.
 The owner shares loss and profit alone
 Requires small capital to start

Disadvantages of Sole Proprietorship

 There will be difficulties in carrying out research since it is only one person.
 It is only one person
 The work will be overload since he or she will be in charge of everything around there.
 There will be difficulties in expanding the business due to the losses that may arise.
 Losses are shared alone
 1.3 TYPES OF BUSINESS
This will mold the type of business that is offered, the service will be free and fair that will provide
products. The products will be bought with the intension or using them as the raw materials to
her varieties and it will help the business to grow.

1.4 Product and Services

The business will be selling and delivering of the products that of a good high quality to the
by;

Blending of Fruits

Packing of the juice in bottles

Delivering the product to its destinations.

Offering of online products

1.5JUSTIFICATION OF OPPORTUNITIES
The business will be the best in the area that is situa ted, this is because the business will be
many customers who would buy the products. The reason for choosing the business is because the
es it to be the best since it is the name that many people know and has a lot of interest to it.

1.6 INDUSTRY
The business will fall under juice fresh industry. This is because the industry is known by
ring, the chemicals to be used by adding flavor to the juice.
 1.7 GOALS OF THE BUSINESS

1.7.1 Short Term Goals

Reaching large number of people within a short period of time.

Creating awareness about the product being sold in the business is easier.

1.7.2 Long term goals.

Expanding the business by developing the branches the counties.

The business will buy vehicles for transportation of the products and deliver products to expected

The business is willing to construct a large room with enough space.

1.8 Entry and Growth Strategy

1.8.1Entry Strategy.

The business will be joining the market through advertisement through the radio and newspaper.

1.8.2Growth Strategy
The business will be growing since the business will be done at a lower price to make sure that the
delivered well and prices lowered to facilitate growing of the business.
 CHAPTER TWO

2.0 MARKETING PLAN

2.1 POTENTIAL CUSTOMER

My customers will be those that works in the banks and also the venture capitalists to the
. Most people believe that juice is better than eating whole fruits and also vegetables. Most of
will consider the products because it is packed with soluble fiber that supports good bacteria growth
ive health. It is also used as a form of regulating sugar levels, lower cholera and slows the transit of
gh the digestive tract.

2.2 MARKET SHARE

2.2.1 Market Size KEY

potential customers

15%
20%

A
B
D
E
25%

40%

2.2.2 Business competitors

My business is located near the market and my competitors are also active, the first competitor is
ice fresh point she is located near my business and she sells her product at a low price making me not
stomers.
 Faith`s juice fresh point she also sells products like mine and she is located near Sirisia market she
at a cheaper price making me not to have customers and products to perish.

2.2.3 Swot analysis

Competitors Strength Weakness Opportunity Threats
Bellah`s juice fresh Reduces risk Poor Good Lack of capital
marketing strategies
business location

Mercy`s juice fresh Reduces sugar competitor Work Lack of security

in the body located where there
henceisthere is a lot of theft

Faith`s juice fresh Helps one in Lack of Customers Poor allocation

living healthy customers to buyloves
product
her products
of money hence leading to
loosing of customers

2.3 Advertising and promotion strategies

To get more customers proposed business will make sure that proposed business use the simplest
that it can make one to reach my products faster. Proposed business will also make sure that
business promote the customers when buy my products. To help information reach them proposed
ill use the:

2.3.1 Radio or television

Proposed business will use these channels to pass information to all people and also giving the
s of using the product and proposed business will also tell them that it is gotten by a lower price and
m someone’s body systems compared to others.

2.3.2 Newspaper
This will help in promoting the business to a wide range of customers since most of people who
newspaper gets information and they also educate others on the same.
 2.3.3 Online markets
This will be done by promoting the products or services on social media sites blogs and also
d other websites that the target audience visits. Here the use of public relation will also attract new

2.4 Prizing strategy

The methods that the proposed business will use will be premium, skimming, economy and the
will help the product and the item to be sold. The proposed business also use the market penetration
t will help in the products to be sold faster. Since the competitors will have their methods of prizing
ed business will minimize mine so as to get more customers to make products being sold at a
me. Proposed business will also be able to give offers and sell at a credit price so that my products can
lier enough compared to those of other competitors.

2.5 Seals tactics

The proposed business will provide a convenient way to sell the grab and go beverages this can
b a juice from the refrigerator case when it is paid one will be able to enjoy it. Proposed business will
e tamper evident bottles this will assure customers that the juices they purchase are securely sealed
enjoy. Proposed business will use the plastic bottles feature a small plastic ring that is connected to
en sealed this will help the customers in decision making especially those that are old. The proposed
ill do all these to attract more customers to buy from the proposed business.

2.6 Distribution strategy

The products will reach the customers through the means of vehicles as the transportation method
done by the distributers or the hawkers who will distribute the goods and services to the markets
mers.
 CHAPTER THREE

3.0 ORGANIZATIONAL PLAN

3.1 Organizational structure

Manager

Secretary

Accountant treasurer

Cleaner security officer

3.2 Personnel and qualifications

3.2.1 Key personnel

3.2.1.1 Manager
The proposed business will be looking for a manager who will take control over planning,
and also controlling the business.

Qualification of managers

i. Should have ability to solve problems

ii. Should have skills in business management
ii. Should have the ability to direct people well
v. Must have good communication skills
 Roles and responsibility
i. Training the new employees.
ii. Coaching the employees.
iii. Helps in decision making.
iv. Conducting the staff meetings.

3.2.1.2 Secretary
The proposed business will require a secretary whose work will consist of writing minutes when
meeting.

Qualifications of secretary.

i. Must have skills in the organization so that it can run well.

ii. Should be honest.
ii. Should have good communication skills.
v. Should know how to maintain time well.

Duties of secretary
i. Should know how to manage budget.
ii. Attending telephone calls.
iii. Handling visitors.
iv. Handling the customers.

3.2.1.3 Accountant
The proposed business will be requiring an accountant who will make sure that business records
are kept.
Qualifications of Accountant

i. Should have skills in accounting.

ii. Should have good communication skills.
iii. Should have knowledge and accounting.
iv. Handling of the finance issues.

Roles and responsibility

i. To prepare the financial records.

ii. Examining financial records.
iii. Maintains the accounting controls.
iv. Keeping off finance records.

3.2.2 Treasurer
The proposed business is looking to get treasurer who will be running the treasury of the business.

Qualification of treasurer

i. Financial decision maker.

ii. Should have the technical accounting skills.
iii. Should organize the leaders.
iv. Investment manager.

Roles and responsible

i. Financial budgeting.
ii. Financial planning.
iii. Banking.
iv. Should help in funding activities.

3.2.2.1 Cleaner
The proposed business is willing to employ cleaners who will maintain cleanliness through the day.

Qualifications of cleaner

i. Safety maintainer.
 ii. Ability to work with team mates.
iii. Should be able to maintain time well.
iv. Following instructions.

Roles and responsibility

i. Cleaning.
ii. Carry out special projects and cleaning tasks.
iii. Documenting routine inspections.
iv. Supplying designated facility areas.

3.2.2.3 Security officer

Proposed business will be employing security officers to help in securing the business.

Qualifications

i. Effective in communication skills.

ii. Think critically.
iii. Be mindful of customers.
iv. Work well with others and also independently.

Roles and responsibility

i. Reporting irregularities.
ii. Secure premises and personnel.
iii. Obtain help by sounding alarm.
iv. Prevent damages.

3.3 RECRUITMENT, TRAINING AND PROMOTION

3.3.1 Recruitment
Proposed business will be getting the employees through advertising of job vacancies in the
ectors.
 3.3.2 Training
The proposed business intends to train their employees as they continue with their work. This will
ob training.

3.4 Remuneration and incentives.

Employees Monthly salary Yearly salary

Manager 35000/= 420,000/=
Secretary 28000/= 336,000/=
Accountant 25000/= 300,000/=
Treasurer 20000/= 240,000/=
Security officer 18000/= 216,000/=
Cleaner 10000/= 120,000/=

3.4.2 Incentives
The proposed business will be giving some of the beneficial services and this includes overwork
medical cover to protect their health, giving them security and also the leaves like maternal leave and
ave.

3.5 Licenses, permit and by laws

3.5.1 Licenses
Proposed business intends to get sale tax license for selling almost all the products and services.

3.5.2 Permit
The business will get the permit from the industrial organization

3.5.3 By-Laws.

The tax collectors will be affecting the operation of the business since they will be collecting tax
month. The proposed business will ensure that the tax has been paid at the correct time. The
business is also intended to sell legal products that are allowed to be sold by the government as stated
.
 3.6 Business support services.

3.6.1 Business
The area where the business is situated is access to good roads that will help to facilitate
tion of the goods and services to the market.

3.6.2 Support
The proposed business will get it`s support from the insurance company to help in insuring from
damages that will occur.

3.6.3 Services
The proposed business will be ensured for keeping money in the bank and also borrowing loans
to aid in expanding business and buying of more products.
 CHAPTERB FOUR

4.0 OPERATIONAL PLAN

4.1 Production Plan

The proposed business will be defined in such a way that the products will be able to reach the
ustomers. The proposed business will also be able to rate and identify these who will be able to buy

4.2 Production Facilities

The proposed business has proposed the following tools and equipment to be used in the
n system

Equipment quantity cost total Source

Elevator 4 10 000 40 000 Stallion grocer
Crusher 6 1300 7200 Chandrama
Pulping 4 500 2000 Stallion grocer

Juice extraction 3 3000 3000 Chandrama

Sterilize 2 3600 3600 Stallion grocer
Grand total 55 000 55 800

4.3 Production strategy

The proposed business will improve modern technology in production in order to produce the
d quantity products and also having rid of good market policies.

Input quality cost total Source

Crusher 2 10 000 20 000 Chandarama
Juice extractor 3 500 1500 Stallion grocer
Sterilizer 5 1000 5000 Chandarama
elevator 4 600 2400 Stallion grocer
 Grand total 28 000

4.4 Production process

The proposed business will engage and knowing where to get the good quality product to
esh juice the proposed business will spray the pesticide to ensure that the flowers to produce juice is
d after the production has been done will it will be sold to reach the customers as followers.

Suppliers Store sorting

Package

Market Producer

4.5 Regulation affecting operation

The proposed business will comply with chandrama county council to obtain the permit and also
which will help the business to run well.

4.5.1 License and permit

The proposed business will comply with chandrama county council to obtain the permit and also
which will help the business to run well

4.5.2 Taxation
The proposed business will comply with the Kenya authority service to pay its tax to avoid a lot of

4.5.3 Health and security

The proposed will acquire NHIF for every employee to assist item for their well being.
 4.5.4 Banking
The proposed business will do the saving and borrowed money from the equity bank in order to
usiness to run.