Tutorial 1

To: Senior Leader, Executive Team, CEO

From: Junior Insight Strategist of the Strategic Planning Team

Department: Research & Development Dept. / Management Dept.

Title: Industry Insights Analysis

Date:

Executive Summary

Table of Contents

Introduction
Overview of the sub- sectors and
different types of organization

- Brief explanation of sectors (private, public and voluntary) and different types of
organizations (by legal structure --à sole traders, Limited liabilities companies,
Franchising)
- Market size and scope of the organization based on the selected industry
- Portfolio Insights Factsheet
- Organization profile (Company profile)
- Vision, Mission, Business Objectives
- No. of employees, Size of Business
- Types of organization (Eg. Private limited, Public limited)
- Scope of business (All over Myanmar or Capital cities or how many branches)
- Market share/ Market size (in Myanmar)
- Types of products/ services (FMCG or Food or Distribution or etc…)

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Stakeholders in the selected organization

- Briefly explanation the stakeholder’s analysis with the selected organization how to
impact on business decision

Reference List