a. Product focus: The focus is on high volume and low variety.

Customization is minimum. There is a high fixed cost involved but the

variable cost is low. There are fewer inputs and low-skilled laborers.
This Strategy is best suited for the manufacturing industry.
b. Mass customizations focus: The volume, as well as variety, are high.
The process design is flexible but the schedule is tight. For example,
laptops, mobile phones, etc. This is best suited for the industries which
make consumer goods and have a huge market.