Digital Ninjas

Digital Company, Digital People

January ‘18
C2 - Vodafone Internal
External trends are shaping the workforce experience

Technology trends
• Public Cloud & Mobile Apps
• Collaboration tools
• Big Data
People trends
• Multiple generations at work
• Employee experience is key
• Flexible working
Property trends
• Variety & Flexibility
• Paperless environment
• Smart Building
Customer trends
• Virtual reality
• Cognitive agents
• Collective intelligence
C2 - Vodafone Internal
Our vision – ‘Most digitally savvy big Company in the world’

Powered by Workforce Analytics – coming soon

C2 - Vodafone Internal
How we’ll achieve this ambition: activity already underway
Looking at how to improve the employee
experience across:
This also involves getting our Senior Leaders
ready:

1. Apps & key

tasks SLT
should be able
to do …

2. Connecting 200
Digital natives +
“analog” SLT experts
C2 - Vodafone Internal
 Purpose of digital ninjas

Helping our leaders to become more digital

Help our Senior Leaders on their Digital journey in an innovative and

exciting way

For us to be a Digital Company, we need our leaders to be Digital

This means understanding a minimum set of tools and apps, as well as

unlearning some behaviours and working in a different way

This won’t happen overnight, it will be a journey

Sensei’s and Digital Ninjas will play a key part in helping them on that
journey…
C2 - Vodafone Internal
Our focus for Digital

Digitalising the Shared Services, Data analytics

employee journey automation and AI and reporting

Enabled
Enabled
byby
PEOPLE
peopleand
andTECHNOLOGY
technology

Culture, Capability & Organisation

C2 - Vodafone Internal
 Focus on culture and capability

Enabled by PEOPLE and TECHNOLOGY

Culture, Capability & Organisation

This involves helping our Senior Leaders on their digital journey:

1. Connecting 200 Digital natives

2. Keeping them up to date with new (and old)

internal apps & tools

3. Focusing in on key topics such as security and

helping manage online personas
C2 - Vodafone Internal
 How it fits into the broader Digital Learning approach

• As we move to a more Digital working environment, it is important that we bring our employees and senior
leaders with us
• We have a suite of digital learning to support them:
Goals Capability Solutions
Inspire and empower
Senior Leaders leaders to drive digital
transformation

Develop deep digital

Digital Experts skills in critical areas

All Digital Encourage a digital mind-

set and develop essential
Employees digital capabilities

C2 - Vodafone Internal
Overview of where we are
• Phase 1 has been running for 9 months and some great success stories
• Scoped Digital Ninjas 2.0, that looks at:
o Ensuring SLT are aware of and using our core internal tools / digital initiatives
o Driving a monthly update on new product launches and embedding ninjas as key comms channel for SLT
o Get SLT more active on social – Yammer internally and becoming a brand ambassadors externally
• Updated all learning material and created new Learning path on Vodafone U
• Launched Ninjas 2.0 at SLT conference with a new video
• Global launch to all markets of Ninjas 2.0 through Ninjas leads on 13th July
• Some markets are taking it bigger – e.g. Group are rolling this out to E bands and making it part of Discover onboarding

What next…
• Hands on with markets to check activity and progress – understand how many ninjas are active
• Ongoing market calls and Yammer group to share best practice – monthly spotlight on a market. Lots of great stuff
going on, but need to get them to be more vocal
• Spotlights on success stories
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 What we covered in Phase 1 and
what’s coming in Phase 2

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 Digital Ninjas 1.0
Digital Survey 2016 results
• We ran a digital survey with our SLT to understand how digitally savvy they were
(June 2016) and what areas they needed to focus on
• A similar survey was run this year, showing a great improvement across all areas

Key tools and apps

• Worked with key stakeholders across IT, Enterprise, Retail and other functions
and pulled together a practical list of key apps and tools
• This list formed the basis of the 121s between Digital Ninjas

Building relationship and sharing ways of working

• Digital Ninjas and SLT built a 121 relationship and set out a learning path that
works for them
• Digital Ninjas shared their way of working and how they get things done

So what happens next as part of Digital Ninjas 2.0?

C2 - Vodafone Internal
 Focus for Ninjas 2.0
Objective of the next phase of ninjas is to:
1. Keep our SLT up-to-date and using our Vodafone tools: ROADMAP
• Make sure SLT are aware of all our core internal and external tools – from Vodafone U and to OneDrive
• Monthly launch focus on upcoming tools – what is it, how to use it and why do our employees need to know about it?

2. Enable our SLT to take control of their internal and external ONLINE PROFILES

Internal External • Why is managing your online profile

important? Your profile is already out
Google Twitter there!
• Looking at SLTs’ current profiles, internally
and externally
Yammer LinkedIn • Tips & tricks to making them better – from
the basics to more advanced
• Take control of online security

3. Ninjas to continue to share their ways of working/tackling things and ask questions of their SLT
C2 - Vodafone Internal
1. ROADMAP: Phase 1 tools

Get set Get my Customer Working with Comms & Managing

up job done products customers collaboration myself &
team

PRIORITY Airwatch EVO mobile myVodafone Heartbeat Yammer Team

resourcing
VIP Access Office 365 Vodafone.co Skype for
m Business PocketCode
VStore
STEP 1: Phase 1 tools (over Vodafone Hub CWT
next 4 months) Enterprise Building
Social Diversity
As a priority Digital Ninjas
Other App Store SupplyWatc Smartpass BeMyEye Tube 360 App
should focus on ensuring all SLT h
Settings Netperform External apps – International
are using and/or aware of the iView picked up in SOS
digital tools launched in Spotify
“getting social”
Tripit
Phase 1 Netflix section

C2 - Vodafone Internal
1. ROADMAP: Phase 2 tools

Secondly, introduce SLT to

the new tools that have
since launched, e.g. Landing
Page, Delve, etc.
STEP 2: New internal tools
launched (4-8 months)

We will continue to add to these as part of ongoing monthly drumbeat as new internal
tools/products launch
C2 - Vodafone Internal
2. ONLINE PERSONAS – internal and external
To enable our SLT to become brand ambassadors internally and externally our digital ninjas will use four simple steps:
Provide a snapshot of their current profiles Be clear on why it’s important to be visible online
& manage an online profiles
Build trust with
Youth Reach a broad
our customers
Engagement audience
It’s what our customers
and employees expect Tap into Top Talent

If you don’t tell your story, someone else will!

Share what good looks like depending on Work with SLT on improve/manage their
SLT’s level of confidence profiles, including focus on online security

C2 - Vodafone Internal