Consumer Behavior

Name ID
1-Alaa Mohamed (Team leader) 292000032
2-Youstina Milad Ayed 292000065
3-Salma Ashraf 292000255
4-Marwa Abdelmoneam 292000439
5-Maria Hany 292000004
6-Dina Sayed Ahmed 292000445
7-Mariam Ezzat Fadly 292000248
8-Martina George Aziz 292000229
9-Youssef wael Elewa 292000120
10-Yasmin Khaled Abdelaziz 292000024

Assignment One :
provide 2 examples about programs used (AI) in marketing
field.
1- Alibaba website page 1
2- Facebook page 2

3- References page 3
Alibaba Opens a “Fashion AI” Store
Retail giant Alibaba opened a physical “FashionAI” store in Hong Kong to
streamline the fashion retail experience through Artificial Intelligence. Alibaba
equipped its stores with intelligent garment tags that detect when the item is
touched and smart mirrors that display clothing information and suggest
coordinating items. Alibaba also has plans to integrate the brick-and-mortar store
with a virtual wardrobe app that will allow customers to see the outfits they tried
on in-store.
Alibaba’s use of technology is a response to the consumers’ shifting expectations.
According to a National Retail Federation survey, 80% of shoppers say retail
technologies and innovations have enhanced their online buying experience,
while 66% say the same about brick-and-mortar retail.
-How Facebook creates value out of data and AI?
Facebook’s AI software analyzes photos, stories, and videos users have previously
interacted with, then gathers up some initial recommendations. The data it uses
includes users’ “location, device information, Wi-Fi network details, video usage,
affinities, and details of friendships, including how similar a user is to their
friends.” That list is whittled down further by filtering out misinformation, policy
violations, and spam. The algorithm takes the remaining content, ranks it, and
displays it on the feed tab in the app.
The more users interact with recommendation in feed, the more accurate the AI
becomes.
-In what ways is artificial intelligence being used in the normal everyday user’s
actions? It customizes:
-News Feed stories. -Trending topics -Local search results.

-Relevant advertising.
 References

 https://blog.socialmediastrategiessummit.com/10-examples-of-ai-in-
marketing
 https://youtu.be/l1iEIU9EyFg
 https://fb.watch/g8wD0rAZ7B/
 https://fb.watch/g8wzBJfCm_/
 https://www.facebook.com/watch/?v=2708096715970424

Thanks