LinkedIn Pages: know the basics

We’ll cover:

1 Pages

2 Updates

3 Showcase Pages

4 Page Analytics

1 Pages
Your
Yourcompany’s
company’splace
placeininthe
professionalcommunity
professional community
theworld’s
world’s

It’s your chance to:

Establish a headquarters on LinkedIn and
empower your organization to engage
the world’s professional community

What Pages do:

Know & grow your audience
Promote company on daily basis

Why Pages are great:

Be part of the global conversation
Engage your people

2 Updates
Have a daily conversation with
your audience

It’s your chance to:

Share content that matters

What Updates do:

Build trust and establish a real connection
with the audience

Why Updates are great:

Companies that post weekly see a 2x lift
in engagement with their content

3 Showcase Pages
A sub page that sits below your brand page

It’s your chance to:

Put a spotlight on a part of your company

What Showcase Pages do:

Promote a specific business line,
product, brand or initiative

Why Showcase Pages are great:

Tailored messaging for specific audiences
Link directly to your Page

4 Page Analytics
Part of your page that provides insight on daily visits,
follower growth and engagement with your content

It’s your chance to:

Know and grow your audience

What Page Analytics do:

Discover content trending with your target audience
Monitor activity on your Page

Why Page Analytics are great:

See what’s engaging your audience — and what isn’t
Real time feedback for quick strategy pivots

Be brief. Be creative. Be informative.

For more information,

visit https://business.linkedin.com/marketing-solutions/linkedin-pages