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Activity 1 SWOT ANALYSIS

Condition Environment SWOT


Example: (External or Internal) (Strength, Weaknesses,
Opportunities, and Threats)
Economic Downturn External Threats
Lack of Management Skills External Weaknesses
New Competitors External Threats
Lack of Marketing Strategy Internal Weaknesses
Poor Brand Image External Weaknesses
Poor Customer Service Internal Weaknesses
More suppliers of raw Internal Opportunities
materials

DIRECTIONS: Define each word given based from the discussion.


WORD DEFINITION
1. TREND
2. MEGATREND
3. MICROTREND

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