Professional Documents
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Feasibility
Feasibility
Feasibility
Because Philippines is a tropical country and mostly in dry season, Filipinos are
fond of eating cold foods and ice cream is one of their favorites. Ice cream will never be
absent in any occasion or celebration such as birthday, anniversary, reunion or even
Ice cream (derived from earlier iced cream or cream ice) is a frozen food,
typically eaten as a snack or dessert, usually made from dairy products, such as milk
and cream, and often combined with fruits or other ingredients and flavours. It is
typically sweetened with sucrose, corn syrup, cane sugar, beet sugar, and/or other
The mixture is stirred to incorporate air spaces and cooled below the freezing point of
water to prevent detectable ice crystals from forming. The result is a smooth, semi-solid
foam that is solid at very low temperatures (<35 °F / 2 °C). It becomes more malleable
The meaning of the phrase "ice cream" varies from one country to another.
Phrases such as "frozen custard", "frozen yogurt", "sorbet", "gelato" and others are
used to distinguish different varieties and styles. In some countries, such as the United
States, the phrase "ice cream" applies only to a specific variety, and most governments
regulate the commercial use of the various terms according to the relative quantities of
the main ingredients. Products that do not meet the criteria to be called ice cream are
labelled "frozen dairy dessert" instead. In other countries, such as Italy and Argentina,
one word is used for all variants. Analogues made from dairy alternatives, such as
goat's or sheep's milk, or milk substitutes, are available for those who are lactose
In addition to milk or cream, ice cream often contains stabilizers, like gluten, to
help keep the mixture a consistent texture. Sugar or sugar substitutes are usually added
to provide the sweet flavor that most people expect. No sugar added varieties of ice
cream have become popular and rely on the addition of fruit and the natural milk sugars
The variety of flavors and additives in ice cream has kept its popularity strong
with consumers. From exotic fruits like mango and pomegranate, to unconventional
flavors like coffee or basil, thousands of ice cream flavors, both savory and sweet, have
Mission Statement
Our mission is to make, distribute, promote and sell healthy, mouth-watering and
all-natural ice cream to our valued customers and satisfy their cold dessert cravings at
the same time. We’ll also make sure that our product is patronized by all types of
Vision Statement
We strive to be the best ice cream shop in town by serving the tastiest, healthiest
and not-so-common types and flavors of ice cream to our valued customers. This will be
attainable not only by making our products delightful but also by making the customer
service excellent.
giving its potential consumers the prime quality of its products and services. The
business also aims for the establishment of its name in the food industry as one of the
healthiest dessert that can be bought in a reasonable and affordable price. The
1. To identify the demographic profile of the target market and to determine if the
2. To get out of the usual type of ice cream or dessert and give healthier options to
4. To promote and patronize the country by using products which are harvested
locally and give customers the taste of what the country can offer.
SITUATIONAL ANALYSIS
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
The business will sell innovative Fear of the unknown in the consumer's
products to the consumers. side.
The business will become the first ever Competitors who have built their
ice cream shop to sell healthy ice business’ names for many years.
cream in town. Scarcity of some ingredients may
No other shops within the town sell occur.
the same product. Customers’ patronage of the product is
The chance of the ice cream shop to uncertain.
become a new hit and favorite
especially to vegetarian and diabetic
customers.
Chapter 1
MARKET FEASIBILITY
The Marketing Feasibility section identifies the current or projected demand for
the proposed products, finds out the target market for the product and the demographic
characteristics these potential customers have in common. Also, stated here are the
potential competitors and the strategies that the business will do to compete effectively.
Applied here is the lesson the researchers learned with regards to the Marketing Mix or
PROJECT DEMAND
The target market of the Healthy Scoop Ice Cream Shop will be individuals within
or near the business’ vicinity who love eating ice cream and love healthy food at the
same time. So our product is favorable for the children, teenagers, adults, and oldies.
LOCATION
Healthy Scoop Ice Cream Shop will be located at J.P Rizal St. Cor. A. Bonifacio
St., Brgy. Balite, Rodriguez, Rizal. The researchers found many opportunities in this site
since it is located inside the society or community where the Municipal Hall, Schools,
Plaza and Church is located. Aside from the high potential of visibility and accessibility
since the location is just along the highway, the business can easily attract customers
such as
employees from Rodriguez Municipal Hall, people who go to the church (OLMHR),
students and employees from SJCR, ERES and CPF, people who go to Montalban
Plaza, and individuals who are not near the vicinity but are health-conscious and love
competitors because our product is somewhat similar to them and the location of these
1. Ice Cream House- located at Montalban Town Center. Sells ice cream, shake, pizza,
spaghetti, etc.
colourfully painted wooden carts which usually can accommodate three flavors, each in
4. Magnolia- is a brand of ice cream and dairy products owned by San Miguel
6. McDonald’s- is a popular fastfood chain which also sells shakes, sundae, soft ice
7. Jollibee- is a popular fastfood chain which also sells shakes, sundae and Mix-ins.
8. Miguelito’s Ice Cream- an ice cream franchise located in Brgy. San Rafael (near
Puregold) which sells soft ice cream and sundae with toppings.
PRICING
Healthy Scoop will offer high quality and healthy product in a very reasonable
and affordable price because although our product contains high-end ingredients, we
still want everyone to afford and taste our product. It will be our goal for the customers
to say that the food they just indulged was worth every peso they have paid.
is just about to start to give awareness of its existence to the potential customers.
Without it, the product and the company will have a hard time reaching out to the
customers and producing potential sales. Without it, the business will die.
Healthy Scoop will use various types of printed advertisements such as flyers,
posters, tarpaulins and facebook page and ads. A grand opening will be held with free
samples of the products while employees are wearing T-shirt with the business logo and
the tagline, “Eat Healthy, Have a Scoop!” This strategy will help the company gain
customers by giving them a taste of its product for free. The company will also give
loyalty card for the customers for them to claim their rewards after a certain number of
purchases. This strategy will help gain loyal customers by giving them something in
return. This also serves as a way of thanking them for patronizing the product.
PRODUCT MARK
The color green signifies fresh which shows that our Healthy Scoop Ice Cream is
made of healthy ingredients. The variety of the colors in the ice cream scoops
represents the different colors of fruit and vegetables that is the main ingredient of our
product. The cherry on top represents that our ice cream will also have its toppings
when serve.
FLYER
(FRONT)
The flyer of Healthy Scoop contains the different flavors and the different
toppings of our ice cream that will be offered and sold in our business. It also stated
there when is our grand opening wherein we will have a free taste of our product. At the
back part, it contains the map where our business is located and at the lower part is the
website where our customers can reach us. The flyers will be distributed among the
people within the nearby barangays to make our business and products known to the
public.
POSTER:
LOYALTY CARD:
(FRONT)
(BACK)
BUDGET
Expenses:
1. Flyers
2. Posters
3. Loyalty Card
4. Labor Cost
TOTAL
REMAINING BAL
PRODUCT FEATURES
Our specialty product will be ice cream made of healthy ingredients and flavored
by natural and authentic fruits and vegetables. Customers can indulge it either in pure
ice cream, in their selected cones or containers with their choice of toppings, or on top
of their favorite healthy smoothie. We can guarantee our customers a guilt-free ice
cream and beverage because we use honey to sweeten it and not sugar. We also make
sure that they can have something to nibble, which are healthy but tasty.
PRODUCT QUALITY
We preserve the quality of our products by using natural and high quality
ingredients and high quality machines and equipments, by always keeping our food
fresh and new, by serving and preparing these food by high quality workers, and by
PACKAGING
ICE CREAM
For Dine-in/Take-outs
Plastic spoons
SMOOTHIES
For Dine-in/Take-outs
Fuzzy straw
Mason Jar
SNACKS
For Dine-in/Take-outs
Nacho plate
Burger plate
SOMETHING EXTRA
For Dine-in/Take-outs
Pasta/Salad/Lumpia
Cupcake
Pasta/Salad/Lumpia packaging
Cupcake packaging
CHAPTER 2
TECHNICAL FEASIBILITY
A business is considered technically and operationally feasible if it has the
necessary expertise, infrastructure and capital to develop, install, operate and maintain
the proposed system, and that by establishing such a system, the business will be able
PRODUCT
The following are the specialty products of Healthy Scoop Ice Cream shop:
Celery Ice Cream 1 head celery Roughly chop up the celery, including the
leaves leaves. For good measure, crush it up a bit
1 pinch sea salt with a mortar and pestle.
6 egg yolks In a medium pot, bring the milk, cream, ¼
2 cups coconut cup honey, salt and celery to a boil,
milk whisking occasionally.
1/2 cup heavy
cream Remove it from the heat when it reaches a
½ cup honey boil.
Let it sit for at least 15 minutes, to give the
celery a chance to perfume the milk/cream.
You can also cover pot and let it sit it in the
fridge for a few hours.
Sweet Potato Ice Cream 5 egg yolks Heat the cream, milk, and honey in a
1 cup sweet potato heavy medium saucepan, stirring
puree occasionally, until mixture is hot. In a small
1/4 teaspoon bowl, whisk the egg yolks briefly; slowly
ground nutmeg pour about 1 cup of the hot mixture into the
3/4 teaspoon egg yolks, whisking briskly while you pour.
ground cinnamon
2 cups coconut Pour the egg yolk mixture back into the
milk saucepan, whisking constantly.
1/2 cup heavy
cream Cook over medium heat, stirring
½ cup honey constantly, until the mixture thickens
slightly and coats the back of a spoon,
about 6 to 8 minutes. Do not boil.
Cucumber Ice Cream 3½ cups Pass the cucumbers through a juicer and
sweetened discard the solids. Strain the juice through
condensed milk a fine strainer into a bowl. Measure one
3 cups evaporated scant cup of the juice and set aside the
milk rest for another use.
2 cups heavy
cream In a large bowl, combine the sweetened
6 cucumbers, condensed milk, evaporated milk, heavy
ends trimmed cream, cucumber juice and salt. Chill in the
Salt, to taste refrigerator for at least 2 hours to allow the
(approximately 1 flavors to meld.
tablespoon)
Chill the bowl of your ice cream maker.
Pour the cucumber mixture into the bowl
and follow the manufacturer's instructions
to churn the base into a soft-serve ice
cream consistency, about 30 minutes.
Mango Chili Lime Ice 6 egg yolks Into your stand mixer bowl add: egg yolks
Cream and honey. Mix until mixture is light in
¼ teaspoon salt color and creamy.
2 cups mango
puree Into a heavy bottom sauce pan add: milk,
1 teaspoon chili salt and remaining honey. Stir to combine.
powder Heat mixture over medium heat and cook
3 tablespoons until small bubbles appear on sides (do not
fresh lime juice bring to boil).
½ + 1tbsp honey,
divided Remove from heat. Add mango puree, chili
2 cups coconut powder and lime juice. Mix until combined.
milk
1/2 cup heavy Gradually add egg mixture to to liquid,
cream stirring as you go. Return pan to heat and
cook over medium heat until mixture
thickens and coats the back of a wooden
spoon.Remove from heat.
Healthy Scoop will also serve Healthy Smoothies in which customers have an option to
SMOOTHIES
Dragon Fruit Smoothie Cut the fruit into half and scoop out the
2 dragon fruit flesh of dragon fruit with a spoon.
4 cups milk
3 tbsp honey Combine all ingredients and crushed
4 drops vanilla ice.
extract
4 cups crushed ice Blend on high speed until smooth.
Papaya Smoothie 2 cups ripe papaya Choose ripe papaya which has orange
1 cup evaporated skin and sweet aroma. Discard papaya
milk seeds while chopping it.
3 tbsps honey
4 cups crushed ice Combine all ingredients and crushed
Add: cheese ice.
(optional)
Blend on high speed until smooth.
Watermelon Smoothie 2 cups chopped Combine the watermelon and milk, and
watermelon blend for 15 seconds, or until smooth.
¼ cup fat-free milk Add the ice, and blend 20 seconds
2 cups ice longer, or to your desired consistency.
Add more ice, if needed, and blend for
10 seconds.
2. Vegetable Cupcakes
3. French Fries
4. Spaghetti
5. Carbonara
6. Lasagna
7. Garden Salad
8. Fresh Lumpia
9. Onion Rings
SERVICE
Our product is not only food but also customer service and Healthy Scoop aims
for our customers’ loyalty to us. So we will make sure that each customer will feel
welcome as soon as they enter our store and will be given the attention that they need.
We can attain good feedback from them by being prompt, being friendly, being available
and being exceptional. And of course, this would only be possible if we will hire servers
When they enter the store, customers will go directly to the cashier order and pay
and the cashier will greet the customer/s an appropriate greeting. After ordering, they
will be given a queue number, so they can find their desired seat and they don’t have to
wait and stand in the order area. The servers then will serve their orders and will ask
politely if everything they ordered is served right. When customers are about to leave, at
least one crew should say “Thank you Ma’am/Sir, come back again!”.
PRODUCTION PROCESS
The production process of Healthy Scoop will be done on a daily basis to make
sure that the products to be served to customers are always new and fresh. Same goes
with the purchasing of raw goods from the supplier and its inventory, whereas
monitoring and inventory of materials, tools and equipments in the store will be done on
monthly basis.
Purchasing
and Inventory Productio Serving of Openin
Ordering of of n of Ice Orders to g of
Goods Ingredient Cream Customer Store
s s
The figure shows the diagram of the Daily Production Process. It shows the step-
by-step activities to be done at the beginning until the end of the day. Purchasing and
ordering of raw goods from the supplier will be made at closing time after the inventory
and will receive the delivery of ordered goods the next day in the morning to ensure the
freshness of the goods. Raw goods will be stored in our refrigerator. Next is preparation
of the ingredients, tools, machines and equipments needed in cooking. Cooking of the
foods (pasta, spaghetti sauce, carbonara sauce, etc.) will be done in the morning. Re-
heat in microwave oven if needed. Beverages will be made on-the-spot while Ice
Creams will be made around 4:00pm-6:00pm to be served the next day. Ingredients
inventory report will be done at closing time around 6:00pm-7:00pm to know the
quantity of orders necessary for the next day of operation, and then back to purchasing.
PROJECT SITE
Location: J.P Rizal St. Cor. A. Bonifacio St., Brgy. Balite, Rodriguez, Rizal
1. Factors considering determining our Project Site:
The location and project site is visible and accessible because it’s in the corner of
and refresh. A good place wherein people can spend their Family Day, a good
Near the schools where students, teachers, professors and school employees
can spend their idle and vacant time in school. It can also be their favorite
“tambayan ng barkada”.
Near the municipal hall and municipal plaza where a lot of government
employees are working. A good choice where they can spend their lunch and
break-time.
The store doesn’t have its own parking lot so the customers have to park their
J.P Rizal St. and A. Bonifacio St. are both narrow roads so unloading of delivery
Modern swivel
stool with Airlift 800.00 6 4,800.00
Chair
feature
Small square
Small sized Japanese 650.00 6 3,900.00
coffee table table
Table 600mm
Set of table
Round with 2,100.00 3 6,300.00
and chairs
chairs
4 Layers Steel
Steel
Vertical 4,800.00 1 4,800.00
Cabinet
Cabinet
Double
Sink 7,099.75 1 7,099.75
stainless sink
Ice cream
190,000.0 190,00
Display 1
0 0.00
Freezer
Chest
28,00
Freezer 28,000.00 1
Freezer 0.00
(Storage)
Chest
Freezer 25,00
25,000.00 1
Slide 0.00
(Display)
Salad and
Display 45,000
cupcake 45,000.00 1
Stand .00
display
Hard Ice
Ice Cream Cream 98,000.0 98,000
1
Maker Maker 0 .00
Machine
Electric Ice
1,750
Ice Crusher Crusher 1,750.00 1
.00
Machine
2in1 Burger
5,000
Griddle Griddle with 2,500.00 2
.00
Deep Fryer
Stainless
3,800
Four burner Steel Frame 3,800.00 1
.00
gas stove gas stove
Microwave 6,999
Whirlpool 3,499.75 2
Oven .50
Russell
Hobbs All in
Food
1 Slicer Multi 5,998
Processor/ 2,999.00 2
Food .00
Blender
Processor/
Blender
LG Floor
Air- 56,250
Standing Air- 56,250.00 1
conditioner .00
conditioner
Computer
Computer 30,000
(For Office 15,000.00 2
Package .00
Works)
Point Of
Sale System
Cash 21,792.0 21,792
Electronic 1
Register 0 .00
Cash
Register
YOKATTA 6,500
Bundy Clock 6,500.00 1
DX-6 .00
Tailee
No.1304
Office Table Office Table
2,822.4 5,644
and Chair (Grey) With 2
0 .80
Set CR-101G
Office Chair
(Black)
Brother
Inkjet MFC-
J200 Multi-
Function
Printer/
Printer and 10,799.0 10,799
Scanner/ 1
Inkwise 0 .00
Fax/Copier
Premium
Continuous
Ink System
Creative
SBS A550
5.1 3,580.0 3,580
Speakers 1
Speakers 0 .00
(Black)
Fukuda
FWD-788L
Table Top
Water Hot and 790.0 1,580
2
Dispenser Normal 0 .00
Water
Dispenser
(White)
Standard
795.0 795
Exhaust Fan SEF6A 1
0 .00
Exhaust Fan
AS-032 15
Door Locker 12,449.0 12,449
Generator 1
Cabinet 0 .00
567,415.
TOTAL:
30
https://www.olx.ph/
Weighing Hometown
1,199.58 1 1,199.58
Scale General
High quality
Cookware aluminum
3,525.00 2 7,050.00
set base
Includes:
slotted turner,
basting
spoon, slotted
spoon, tongs,
Kitchen Tool
grater, peeler, 2,265.88 2 4,531.76
Set
can opener,
whisk,
measuring
cups and
spoons
Stainless
Strainer 250.00 2 500.00
Steel
Made of fine
white
Mortar and porcelain and
467.65 2 935.30
pestle won't absorb
food odors or
stain
3-piece
Stainless
Mixing Bowls Steel Set - 350.00 2 700.00
Rubber
Bottom
Wooden
Chopping cutting
530.00 1 530.00
Boards boards 3pc
set
Stainless 80.0
Scissors 2 160.00
steel scissors 0
Stainless
Utensil
steel hanging 1,200.00 2 2,400.00
Organizer
organizer
Stainless
Cookware
steel 2,000.00 2 4,000.00
organizer
organizer
Stainless
Trash Can Steel Trash 650.00 2 1,300.00
Bin
Drinking
Glass
Glasses set
600.00 4 2,400.00
of 12
Glass Mason
Mason jars 100.00 50 5,000.00
Jars
Plate with
88.0
Nacho plate saucer in the 50 4,400.00
0
middle
Stainless 88.0
Burger plate 50 4,400.00
steel strainer 0
White
porcelain
Plates 1,050.00 4 4,200.00
square plate
12pcs
White
Saucer porcelain 369.00 2 738.00
saucer 12pcs
Spoon, Fork
24pcs sets 600.00 2 1,200.00
and Knife
TOTAL: 55,640.64
http://www.overstock.com/
http://www.amazon.com/
https://www.olx.ph/
CONTAMINATION OF FRUITS/VEGETABLES
Bacteria, parasites and viruses are not usually found in fruits. Food-borne
illnesses that can be obtained from vegetables if it is not washed properly and have
come in contact with soil, contaminated water, or improperly composted manure.
WASTE DISPOSAL
Waste products must be properly disposed of in a hygienic responsible manner
so that fruits/vegetables for human consumption are protected from any kind of
contamination.
a. All waste material must be removed frequently from the premise daily.
b. Rejected fruits/vegetables shall be disposed properly.
c. Sanitizers must be disposed of in accordance with the environmental protection
agency guidelines.
Cleaning Procedures
Proper cleaning involves the use of both physical methods such as scrubbing, as
well as chemical methods such as the use of detergents to remove dirt, dust, stain and
residues.
Proper Waste Segregation
To reduce the burden of disease and have good sanitation of the Healthy Scoop Ice
Cream, we will provide proper waste segregation containers. As for the location of the
trash bins will be two in the kitchen area, and two in the dining area.
Sanitation is one of the most important factors in food establishments; improper
sanitation can endanger one’s health. That’s why we should be aware of the practices
of proper sanitation.
HAND WASHING
When to wash: Food employees must wash their hands and exposed portion of the
arms after touching bare human body parts, using the toilet room, handling animals,
coughing/sneezing, using a handkerchief, using tobacco, eating/drinking, handling
soiled equipments/utensils, as often as necessary to prevent cross-contamination, when
switching between raw and ready-to-eat food, and after engaging in other activities that
contaminate the hands.
How to wash: Food employees shall clean their hands and exposed portions of the
arms in a properly equipped hand washing facility by vigorously rubbing together the
surfaces of the lathered hands and arms and thoroughly rinsing with clean water.
Employees shall pay particular attention to the areas underneath the fingernails and
between the fingers.
HYGIENE
Food employees shall maintain a high degree of personal cleanliness and shall
conform to good hygienic practices during all work periods. Food employees shall wear
hairnets. Smoking, eating and drinking are not allowed in the food preparation and
service areas. All non-working unauthorized persons must be restricted from the food
preparation and service areas.
CLEANING
Ware washing: Either a commercial dishwasher or a 3 compartment sink set-up must
be utilized to wash, rinse, and sanitize equipment and utensils coming into contact with
foods. The minimum requirements for a utensil washing set-up to wash/rinse/sanitize
should consist of three basins that are large enough for immersion of the utensils, a
potable hot water supply, and an adequate disposal method for the wastewater. In-use
equipment and utensils must be cleaned and sanitized at least every four hours.
Wiping Cloths: Wet wiping cloths that are in use for wiping food spills for food contact
and non-contact surfaces of equipment shall be stored in a clean chlorine sanitizing
solution at a concentration of 100 mg/l. Dry wiping cloths may be used to wipe food
spills from tableware and carryout containers. All wiping cloths shall be free of food
debris and visible soil. And shall be used for no other purpose.
REFERENCES
https://en.wikipedia.org/wiki/Ice_cream
http://foodreference.about.com/od/traditional_foods/a/What-Is-Ice-Cream.htm