1

A COMPARISON OF MARKETING STRATEGIES

Bryan Gorgei

Professor’s Name

Course

Date
 2

A Comparison of Marketing Strategies

            Marketing strategies differ depending on the diverse modalities involved in scope,

technology, audience, scale, the product, and the marketing ideas and philosophies deployed to

promote a commodity or service. Direct marketing, mass marketing, micro-marketing, and one-

to-one marketing are a few examples of marketing strategies that most companies use to thrive

into the markets. Mass marketing like in the case of billboards and radio or television can

engender popular sentiments and the catchwords for a particular consumption profile while direct

marketing can embed more details of a given product and diverse sales rhetoric.1 The differences

between diverse strategies are related to scope, technology, rhetorical content, modality of

marketing engagement. Some marketing strategies involve enticement with samples of a new

commodity or redeemable tokens that accrue value.

            Sophisticated industrial economics modulate marketing strategy based on a game theory

and major services like health insurance and banking services occupy a great deal of television

and radio adverts. However, regular household commodities can also occupy plenty of billboards

and radio adverts. The category of personal services and personal effects are often advertised

through direct sales and personalized marketing platforms in which the feedback is solicited

immediately. Posters and flyers have mainly been used in the advertisement of specialized

services of commodities that people often buy on impulse. For instance, a new beauty product

can be promoted with posters and flyers.

            Contemporary marketing involving digital platforms employs advanced data sciences and

Artificial Intelligence (AI) with advanced modulations in targeting and integration through social

1
Dan White, The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies (United

Kingdom: LID Publishing Limited, 2020), 246.

 3

media and many interfaces. Direct email marketing has given way too many modalities of

marketing simulation that fit with the new remote work modalities as many people get to the

online platforms across the globe. The coupons and tokening, as well as incentivized sales, are

on the rise. The consumer initiates the process of engagement with the market in ways that are

highly sophisticated but efficient. Automation promotes the extraction of data hence better

targeting of marketing promotions.

            Micromarketing through new media with the aid of big data will generate new

efficiencies that broadcast media could not achieve due to precision and targeting. However,

micromarketing may become ineffective if the data sets and the algorithms are not set right. It is

useful for marketers to have the right philosophy and tactics in reaching the goals of attaining

superiority and efficiency.2 The penetration of television and new media and varied combinations

in which the two overlap can yield massive responses and efficiency. The future will deploy far

greater data-based technology solutions to achieve high targeting and better customer relations

that deepen the purchasing power and commitment to a mutually consented business process.  

            In conclusion, marketing strategy is the process of optimizing the engagement between

consumers with messages that initiate sales and relationship or customer loyalty. The varied

combination of media and marketing rhetoric and situations of marketing can change

considerably due to technology and the mastery of consumer psychology. Nonetheless, the

objective to align the elements to achieve the most impactful engagement with consumers has

only advanced in sophistication. New platforms like podcasts and webinars are becoming

2
Franziska Iseli, social media For Small Business: Marketing Strategies for Business Owners (United

Kingdom: Wiley, 2021), 376.
 4

mainstream marketing platforms because consumers prefer digital media to print media, radio,

and television due to the high focus and alignment with their interests and liveliness. 

Bibliography

Iseli, Franziska. Social Media for Small Business: Marketing Strategies for Business

Owners. United Kingdom: Wiley, 2021.
 5

White, Dan. The Smart Marketing Book: The Definitive Guide to Effective Marketing

Strategies. United Kingdom: LID Publishing Limited, 2020.