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  • Local Media8791622682934881085

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    gerald almencion
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    Kodak made four strategic errors: becoming complacent as a monopolist, failing to reinvent itself, having an inconsistent marketing and distribution strategy, and trying to squeeze too much money from the film business. It also made some positive moves, like using differentiation strategy and the 5 P's of marketing. However, the major lesson is that every business must adapt to changes in both external and internal factors, and Kodak's inability to adapt led to its decline.

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    Kodak made four strategic errors: becoming complacent as a monopolist, failing to reinvent itself, having an inconsistent marketing and distribution strategy, and trying to squeeze too much money from the film business. It also made some positive moves, like using differentiation strategy and the 5 P's of marketing. However, the major lesson is that every business must adapt to changes in both external and internal factors, and Kodak's inability to adapt led to its decline.

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    7 views12 pages

    Local Media8791622682934881085

    Uploaded by

    gerald almencion
    Kodak made four strategic errors: becoming complacent as a monopolist, failing to reinvent itself, having an inconsistent marketing and distribution strategy, and trying to squeeze too much money from the film business. It also made some positive moves, like using differentiation strategy and the 5 P's of marketing. However, the major lesson is that every business must adapt to changes in both external and internal factors, and Kodak's inability to adapt led to its decline.

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    © All Rights Reserved
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    of 12

    CASE STUDY ANALYSIS

    of

    “The Last Kodak Moment”


    Let’s START.
    Introduction
    Identify four (4) errors in strategy that Kodak
    made

    Identify four (4) positive strategic moves that


    Kodak made

    What is the major lesson we can take away


    from this case study
    • Kodak had become complacent
    monopolist
    • Failed to reinvent itself

    • Marketing &, distribution strategy


    • Leadership is inconsistent.
    • They tried to squeeze, as much money out of the
    film business as possible
    • They also had good management resources, first-
    rate technology, sound financial footing a reputable
    brand and excellence in its diverse workforce.

    • Using the 5 P’s marketing


    • They used differentiation strategy
    "The most important lesson we can
    gather from this case study is for
    every business' ability to adapt.
    Adaptation comes from the
    possibility of change, and change
    affects both the external and
    internal factors of the business."
    Thank you 

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