_
el
down products tnto four
“dogs,” “cash cows,” “stars,”
ch category quadcant has Us own set
ts)
pmpany's producthas alow market share andis atalow
cate ofgrowth thts considered a “dog’ and should be sold.
guidated, or repositioned. D ogs found in the lower right
gquadrantofthe grid don't generate much cash for the company
stce thes have low market share and Little to ao growth.
Because ofthis, dogs can turn out to be cash traps, tying up
company funds for long pertods of time for thts reason the
are prime candidates foec than.
acash tow
ken advantage of-for
cows can be easil
altivencs cris NU oe
TPA should be milked
cttn htgh-gcowth, high-share “stars” with