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_ el down products tnto four “dogs,” “cash cows,” “stars,” ch category quadcant has Us own set ts) pmpany's producthas alow market share andis atalow cate ofgrowth thts considered a “dog’ and should be sold. guidated, or repositioned. D ogs found in the lower right gquadrantofthe grid don't generate much cash for the company stce thes have low market share and Little to ao growth. Because ofthis, dogs can turn out to be cash traps, tying up company funds for long pertods of time for thts reason the are prime candidates fo ec than. acash tow ken advantage of-for cows can be easil altivencs cris NU oe TPA should be milked cttn htgh-gcowth, high-share “stars” with

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