University of Sargodha

Noon Business School

BCH-300 Research Methods in Business

This course provides students an overview of research, various research techniques and methodologies used to
carry out academic and applied research. The course is designed to provide a broad exposure to its numerous
literatures, an understanding of its central concepts, and the opportunity to develop ideas for how you might
contribute to this field. I will pursue these goals by examining a mix of theoretical and empirical research,
thinking critically about their strengths and limitations, and creating a forum for you to test your own
conceptual and empirical ideas.
Research methods are a range of tools that are used for different types of enquiry, just as a variety of tools
are used for doing different practical jobs. It is necessary to know what the correct tools are for doing the
job, and how to use them to best effect. This course provides students with the basic information about
the tools used in research, the situations in which they are applied and indicates briefly how they are used
by giving practical examples.
Weekly Breakup
1. Introduction to research
2. Scientific research, hallmarks
3. Scientific research, process, types
4. Data collection, process
5. Data collection methods
6. Sampling basics and its types
7. Sampling designs
8. Mid term
9. Guest speaker, data analysis
10. Introduction to SPSS
11. Data analysis, introduction
12. Data analysis techniques
13. Research project, research proposal
14. Research Report and writing, Reseach team and profile
15. Presentations
16. Presentations and discussion on random topics

Recommended Books.
1. Sekaran, U. (2006). Research methods for business: A skill building approach. John Wiley &
Sons.Besterfield, D. H., Besterfield-Michna, C., Besterfield, G. H., & Besterfield-Sacre, M. Total
quality management. 1995.
2. Cooper, D. R., Schindler, P. S., & Sun, J. (2003). Business research methods.

Suggested Books
1. Ranjeet Kumar, research methodology

2. Dam remenyl, doing research in business and management, sage publication (latest edition)