Technical

English II
1-A
02-2022
 Class Agenda
Juy 27th
1. Greetings around the world
2. Marketing
3. Practices
 Culture

Humans are social creatures, people have grouped together into

communities in order to survive. Living together, people form
common habits and behaviors—from specific methods of
childrearing to preferred techniques for obtaining food.
CULTURE Is shaped by norms and values
+ Culture is defined as the
values, beliefs, behavior, and
material objects that
constitute a people's way of
life.
+ When people travel between
societies or even within their
own, they can experience
culture shock, a personal
disorientation that can come
from encountering an
unfamiliar way of life.
What are the differences between these two holiday celebrations?
How is culture expressed?
How is culture expressed?
 +When considering non-material culture, sociologists refer to
several processes that a culture uses to shape its members'
thoughts, feelings, and behaviors, symbols, language,
values, and norms.

Objects we associate with who we are as a person, family,

society, culture: iPods, cars, SUV’s, houses, nice lawns! ( ha),
clothes, etc.
VIDEO
GREETINGS
 Shaking hands are a way of extending a greeting.
Executives frequently shake hands in a variety of ways.

You’ll discover a broader range of handshakes and body

language at work than anywhere else. While most of us
are familiar with the infamous “wet fish” welcome, several
other awkward handshakes exist.

Let us discuss the different types of handshakes that

exist. Read on!
VIDEO
1. Dead Fish
The ‘dead fish’ handshake is the most well-known of the many
different types of handshakes available. It is as if you were clutching a
dead fish instead of a human hand.

The hand lacks all movement: no shaking, no pressure, and not even
a pinch. People often use this handshake to describe someone who
has low self-esteem.
2. Bone Crusher
People who give this kind of handshake want to intimidate
you, and they want to show a form of upper hand and
power over you.

This type of handshake involves squeezing your hand until

you react. It would be best if you didn’t let them frighten
you. If you hold on to your strength, they might respond
positively.
2. Bone Crusher
People who give this kind of handshake want to intimidate
you, and they want to show a form of upper hand and
power over you.

This type of handshake involves squeezing your hand until

you react. It would be best if you didn’t let them frighten
you. If you hold on to your strength, they might respond
positively.
3. The Pusher
The Pusher type of handshake is similar to the finger vice
type, and it is also among the different types of handshakes.

This person shakes your hands and extends their arm to

prevent you from getting close to them. If you want to be
friends with this person, you need to respect their space
4. The Submissive Handshake

The submissive handshake happens when your palm in

facing up and is below the palm of the other person. This is
called “palm up thrust”. This makes you look submissive.
Don’t let the other person get an upper hand at the
handshake.
5. The Fingertip Handshake

One of the most hated types of handshakes is the fingertip

handshake. In this type of handshake, the two people merely
touch the fingertips of each other and give a very slight
stroke or may even miss the stroke. This handshake
conveys lack of confidence and lack of self-esteem.
6. The Equality Handshake
Whenever you shake hands, it’s interpreted as a subtle
symbolic power struggle between you and the other person. In
short, the palm of either of those involved in the handshake
must neither be facing down nor facing up.

For a proper handshake, the palms of both the individuals must

be in vertical position. Then, both the people must apply the
same pressure. If you find that the pressure you are applying is
greater or lesser than the other person, then you need to
modulate your pressure accordingly.
GREETINGS
VOCABULARY
 1. Hello, [name]!

2. Good morning, everyone.

It’s a pleasure to be here.

3. How’s it going?

4. Hi…good day to all!

4. Greetings, a pleasure to salute you

5. Morning to all

6. Hi/Hello nice to be here with you

Tips
• Introduce yourself with name and title.
• Shake hands.
• Express happiness to meet the other person.
• Give or accept directions.

Useful Phrases
• Please have a seat.
• Thanks for agreeing to meet with me.
• He'll be right with you.
• Can I offer you something to drink?
• My pleasure.
Think about how you’ll describe yourself

You can’t anticipate what exactly people will ask you about, but
you can plan out how you’ll describe yourself. You’ll almost
always have to mention the following details:

Your current role and the kind of work that you do

The company that you’re working for or your business
Your industry
Aside from these, list down other noteworthy facts about yourself
that you can bring up.
Practice your body language

Before you even start

speaking, people can already
tell a lot from your body
language and how you
present yourself. As with any
professional setting, your
choice of dress will be one of
the first things that people will
see. Even when people aren’t
observing you on purpose,
your body language will also
have a huge influence.
Introducing Other People

You might find yourself having to introduce two or

more people that you know to each other. There
aren’t any strict rules about this, but it’s generally
polite to introduce the lower-ranking person to the
higher-ranking person in a business setting. This is
usually easy to figure out:

Look at people’s job titles. Regardless of whether

they’re in the same company, a senior manager
would have higher ranking than a junior employee, so
you would introduce the junior employee to the senior
manager.
If their job titles seem to have a similar rank, make
introductions to the person that you’re closer to. For
example, you’d introduce a distant colleague to
someone in your team that you work with every day.
For clients, you would generally introduce the client to
your colleague since you’re more familiar with your
colleague.
PRACTICE

10 MINUTES
INSTRUCTIONS

1. Create a conversation with formal

Greetings
2. Write the dialogue
3. Share it with the class (2 minutes)
 Class Agenda
July 29th
1. Marketing
2. Office supplies
3. Game
4. Vocabulary
5. Book
6. Grammar
7. Other vocabulary
 Definition of Marketing

The definition of marketing is

the action or business of
promoting and selling
products or services,
including market research
and advertising. Today,
marketing is something that
every company and
organization must implement
in its growth strategy.

https://www.youtube.com/watch?v=6a9yU87MwLI
There are many other aspects to marketing like
product distribution, promotion, designing and
creating materials like landing pages and social
media content, improving customer experience,
doing market research, establishing market
segments, and much more.
Game practice
 MARKETING
VOCABULARY
BOOK
4-7 pages
 GRAMMAR

PRESENT CONTINUOUS
Grammar Book page 2-3
 CLASS PRACTICE
https://agendaweb.org/verbs/present-
continuous/index.html
 CLASS PRACTICE
Create a produc description
PADLET
5 minutes
Other Vocabulary
TERM 1

LED
DEFINITION
A person that transforms from an anonymous website
visitor into a known contact part of your business sales
cycle. This process occurs as the visitor provides his or her
contact information in exchange for valuable content.

EXAMPLE:__________________________________________
TERM 2

LED GENERATION
DEFINITION
Lead generation is the process of attracting new leads. It is
a marketing tactic that drives a person to demonstrate
interest in a product or service. Online this traditionally
happens by providing valuable content in exchange for
contact information from a website visit.

EXAMPLE:__________________________________________
TERM 3

OFFER
DEFINITION
The content that is provided once a lead has filled out
a landing page form. Example of offers include ebooks,
whitepapers, webinars and kits.

EXAMPLE:__________________________________________
TERM 4

CALL-TO-ACTION
DEFINITION
A call to action is a text link, button, image, or some type of
web link that encourages a website visitor to visit a landing
page and become of lead. Some examples of CTAs are
“Subscribe Now” or “Download the Whitepaper Today.”.

EXAMPLE:__________________________________________
 TERM 5

LEAD-TO-CUSTOMER
DEFINITION
This is a percentage calculated by dividing the total number
of customers for a given marketing channel by the total
number of leads generated in that same period of time
EXAMPLE:__________________________________________
TERM 6

GUARANTEE IMAGES
DEFINITION
Images that instill trust and show credibility

EXAMPLE:__________________________________________
TERM 7

LAYOUT
DEFINITION
How the landing page is designed. For instance, the form
can be placed on the left side of the page, while the
description of the offer is on the right.

EXAMPLE:__________________________________________
TERM 8

A/B TESTING
DEFINITION
Testing two different versions of the same landing page to
evaluate which one performs better.

EXAMPLE:__________________________________________
TERM 9

MOCKUPS
DEFINITION
An outline defining what your landing page design should
be. Mockups are generally used when you are preparing
for an A/B test in order to evaluate the better layout

EXAMPLE:__________________________________________
TERM 10

NAVIGATION
DEFINITION
A web page element, usually located at the top, with links
that help visitors to navigate through a website.

EXAMPLE:__________________________________________