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Contents
This Week ..................................................................................................................................................... 3
Niche Research Roadmap: Holiday Haters ................................................................................................ 11
Niche Leads ................................................................................................................................................. 12
POD Graphics: Niche Candy Canes............................................................................................................ 16
Monday Mindset ........................................................................................................................................ 18
Disclaimer .................................................................................................................................................... 20

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 This Week
According to data from Etsy,
“disco" related decor searches
have climbed 346% year over year.
That sort of information really
matters in Q4.
At a time when there's so much
noise about sales being down
(though they aren't for sellers who
have chased the right aesthetics
and audiences instead of just the
same old niches), tapping into hot
decor trends for graphic design
inspiration is vitally important!
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MICHAEL ESSANY’S 10
BEST SELLING NICHES
FOR THE PAST WEEK
1.School Halloween Tshirts
2.Gothic Art / Nature
Tshirts
3.Sppoky Christmas /
Winter Tshirts
4.Gothic Animals Tshirts
5.Beer Tshirts
6.80'S Rocker / Music
Tshirts
7.Pumpkin Tshirts
8.Candy Tshirts
9.Halloween Costume
Tshirts
10.Preppy Art Tshirts
This month, I've started making holiday and 2023-
related POD product designs featuring everything
from Christmas ornaments that resemble disco balls
to lava lamp-style Christmas trees.

Keep your eye on decor and aesthetic trends,

especially as it pertains to the season you're in.
Whether fall, winter, spring or summer, there are
always leading decor trends.

And these leads can convert to sales across any

product to which we have access in POD.

Here's what else is on my radar this week for our

first guide in the month of November.

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 Disturbing Things

"Disturbing" isn't a word that

likely comes to mind when
considering the types of
designs that people search for
in apparel, art, and home
decor.

But you might be surprised.

"Disturbing" content is huge right now on social

media platforms like TikTok.

But "disturbing" isn't really as "disturbing" as you

might think.

"Disturbing" might refer to pizza that has pineapple

for a topping.

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"Disturbing" might refer to people who leave their
Christmas lights up until after February.

"Disturbing" might refer to people who use gothic

aesthetics for the holidays instead if stereotypical
shades of green and red.

In this sense, "disturbing" can be thought of as non-

conformist, cringey, or silly and worthy of gentle,
humorous mockery.

So make some “disturbing” designs this Q4 and into

2023. You will be introducing your work to an
entirely new audience that searches in an entirely
new way from what you're used to.

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 Niche Mandalas

Mandalas are old news in POD,

right?

You may want to revisit that idea,

so long as you are not simply
making more generic mandala
designs.

Now, if you're not acquainted with mandalas, you

may be wondering what they are.

According to this definition from Adobe:

In the ancient Sanskrit language of Hinduism and

Buddhism, mandala means “circle.” Traditionally, a
mandala is a geometric design or pattern that represents
the cosmos or deities in various heavenly worlds. “It’s all
about finding peace in the symmetry of the design and of
the universe,” says artist Saudamini Madra.
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One approach to mandala-making that merch
makers always ignore is the application of niche
themes or aesthetics.

I'm talking about patriotic mandalas, gothic

mandalas, psychedelic mandalas, etc.

This is a huge wasted design opportunity that needs

to be remedied. Whether it's something as simple
as red and green mandalas for Christmas, or icy
blue fractal mandalas for winter, there are all sorts
of evergreen and seasonal aesthetics you can apply
to mandalas.

And you should do exactly that!

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 Scrolling Humor

It's something hundreds of

millions of people do more
than they realize.

They scroll.

On social media, they scroll

up. They scroll down. They are always scrolling.

Amazon, Etsy, and other ecommerce platforms

would be well served by designs that take into
consideration our collective obsession with and
distraction from scrolling.

Consider such approaches as:

• Scrolling puns
• Escaping from life by scrolling

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 • Always scrolling through pictures
• Always scrolling dog, cat, or funny animal
memes
• Being "picky" and scrolling past many options
on dating sites
• Thumb / hand injuries from scrolling too much
• Scrolling instead of sleeping

The list goes on and on. Link scrolling to everything

from work to interests and you'll likely strike a
nerve with a target audience somewhere.

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 Niche Research Roadmap: Holiday Haters
AUDIENCES
• Non-religious people
• Individuals with depression
• Individuals with anxiety
• Individuals with mental
health issues
• Introverts
• Single parents
• Keto dieters
• People who love the shop
• People with little money
• Vegans
• Vegetarians
• Individuals in the military
• Bitcoin / Crypto investors
• Teachers / educators
• Medical professionals
• Social media influencers
• Fitness and nutrition buffs
• Nature lovers
• Animal lovers
• Foodies
• Astrology lovers
• Firefighters
• Police officers
• Athletes
• Couples without kids
• Gun lovers
• Travelers
• People with injuries
• People with illnesses
• Religious People
• Specific nationalities
• Night shift workers
• Financial professionals
• Drinkers
• Competitive people
• People with sleep disorders
VISUALS MESSAGES
•
• Crossed out Christmas tree Disliking the commercialization
• Crossed out Santa of the holidays
•
• Broken Christmas ornament Wanting people to remember
• Alcoholic drinks the reason for the season
•
• Ugly wreath Not liking the holidays
•
• Burnt holiday food Being an introvert during a social
time of year
• Sweets and desserts
• Not knowing what to buy for
• Bathroom scale
people
• Mistletoe
• Hating shopping
• Angry face emoticon with Santa
• Disliking Black Friday
hat
• Being in a bad mood during the
• Broken gingerbread man
holidays
• Black Christmas lights
• Not wanting to eat carbs during
• Gothic gingerbread house
the holidays
• Crossed out holiday decorations
• Not wanting to gain weight
• Angry emoticon snowflake
during the holidays
• Gothic Santa hat
• Not liking winter storms
• Gothic Christmas tree
• Not liking icy roads for travel
• Angry candy cane emoticon
• Not liking time with relatives and
• Angry Santa
family
• Angry elf
• Preferring other seasons
• Angry reindeer
• Not being religious while being
• Angry snowman
surrounded by religious people
• Disappointed face emoticon
• Not liking Christmas music
• Holiday-themed brain graphic
• Eagerness for the holidays to end
• Crying face emoticon
• Missing Halloween
• Kawaii tear or tea emoticon
• Having to work during the
• Hot chocolate mug
holidays
• Crying Snowman emoticon
• Missing family during the
• Crying Santa emoticon
holidays
• Crying candy cane emoticon
• Dealing with loss during the
• Crying elf emoticon
holidays
• Crying gingerbread man
• Struggling with anxiety /
emoticon
• Disheveled Christmas tree
depression during the holidays
• Battling addiction during the
• Money / cryptocurrency
holidays
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 Niche Leads

• Cigar ashtray • Capricorn husband

• Cigar and whiskey • Capricorn wife
• Cigar smoke • Capricorn astrology
• Cigar aesthetic meme
• Cigar bar • Capricorn
• Good cigars constellation
• Cigar meme • Capricorn facts
• Animal cigar • Capricorn aesthetic
• Cigar entrepreneur • Capricorn cusp
• Sanskrit art • Capricorn symbol
• Sanskrit aesthetic • Capricorn traits
• Sanskrit academic • Gothic mandala
• Sanskrit quote • Christmas mandala
• Sanskrit symbol • 2023 mandala

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• Horror mandala • Aries mandala
• Birthday mandala • Taurus mandala
• Spiritual mandala • Gemini mandala
• Winter mandala • Cancer mandala
• Snow mandala • Leo mandala
• Mystical mandala • Virgo mandala
• Mandala aesthetic • Libra mandala
• Mandala nature • Scorpio mandala
• Patriotic mandala • Sagittarius mandala
• America mandala • Capricorn mandala
• Indian mandala • Aquarius mandala
• Canadian mandala • Pisces mandala
• Italian mandala • Rat mandala
• Mexican mandala • Ox mandala
• Astrology mandala • Tiger mandala

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• Rabbit mandala • Disturbing face
• Dragon mandala • Disturbing smile
• Snake mandala • Disturbing quote
• Horse mandala • Disturbing meme
• Goat mandala • Disturbing idea
• Monkey mandala • Disturbing saying
• Rooster mandala • Disturbing thought
• Dog mandala • Disturbing horror
• Pig mandala • Don't waste food
• Mandala tattoo • Don't waste
• Mandala artist opportunity
• Mandala drawing • Don't waste money
• Disturbing art • Don't waste ideas
• Disturbing • Don't waste energy
emoticon • Don't waste water

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• Don't waste love • I choose dessert
• I choose vegan • I choose sleep
• I choose meat • I choose laughter
• I choose coffee • I choose carbs
• I choose self care

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 POD Graphics: Niche Candy Canes

As you've likely noticed by

now, I'm a big believer in
taking customary niche
graphics and giving them an
aesthetics makeover.

I love shaking up familiar

icons, clip art, and symbols, especially of a seasonal
variety.

When it comes to Christmas, few visuals are more

familiar than candy canes this time of year.

But we need to stop thinking exclusively about red

and white striped candy canes.

What we need are niche aesthetic candy canes

spanning a broad range of visuals.
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Luckily for you, that's exactly what Adam Guballa at
Tshirtfella has created for you this week.

So as you plow ahead with a new batch of holiday

designs for the next six weeks, be sure to shake
things up and create holiday designs that look
nothing like what you've created in previous years,

To download the new free bundle, click here:

https://merchmomentum.gumroad.com/l/pwwgkg

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 Monday Mindset

Are you an excessively

cheerful holiday fan?

If so, it's important to

remember that for every
over-the-top Christmas
fanatic, there's someone
else who absolutely despises the showing of
excessively abundant holiday cheer.

If you are yet to make designs either for people who

love or hate "annoyingly excessive holiday cheer,"
this is your opportunity to do exactly that.

Nothing makes people laugh or cringe quite like

tshirts and products that either celebrate or poke

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fun at one's exuberance for the holidays this time of
year.

Give it a shot and see if this approach can generate

some sales for you in the home stretch of the
holiday shopping season.

Until next Monday, have a great week and please

reach out any time if you have questions or need
help.

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 Disclaimer
Utilizing Merch Momentum Strategy Guide and Keyword/Niche Leads

All information, content, and advice contained in this strategy guide is to be used
at your own risk.

Merch Momentum cannot guarantee that the design themes and suggested
niches/keywords are in all cases or applications compliant with Merch By Amazon
policies or will never be trademarked, copyrighted, or claimed as intellectual
property by another party in the future.

It is YOUR responsibility to regularly monitor all keywords, marketing and design

description language, and related imagery to ensure compliance now and in the
future. Resources such as the United States Patent and Trademark Office and
Trademarkia can be vitally important and helpful in your ongoing research and
due diligence.

While Merch Momentum makes every effort to ensure quality and compliance,
you are advised to perform your own independent research and due diligence to
ensure that all suggested designs and keywords comply with the policies and
mandates of Merch by Amazon (or any POD services) BEFORE you utilize the
advice and information contained in this guide to create and sell your apparel and
novelty product designs.

The commercial use of any advice contained within this publication is at your sole
risk.

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