TECHNICAL

VOCATIONAL
LIVELIHOOD
QUARTER

EDIA AND NFORMATION

ITERACY
Media and Information Literacy – Grade 12
Quarter 1 – Module 7 : The Evolution of Traditional to New Media
First Edition, 2020

Republic Act 8293, Section 176 states that no copyright shall subsist in any
work of the Government of the Philippines. However, prior approval of the government
agency or office wherein the work is created shall be necessary for exploitation of such
work for profit. Such agency or office may, among other things, impose as a condition
the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright
holders. Every effort has been exerted to locate and seek permission to use these
materials from their respective copyright owners. The publisher and authors do not
represent nor claim ownership over them.

Published by the Department of Education - Schools Division of Pasig City

Development Team of the Self-Learning Module

Writer : Ruby Abelino, Ph.D
Editor : Jacquelyn Basilan
Reviewers : Merely Fos
Illustrator : Name
Layout Artist : Rizza Joy Magno
Management Team: Ma. Evalou Concepcion A. Agustin
OIC-Schools Division Superintendent
Aurelio G. Alfonso EdD
OIC-Assistant Schools Division Superintendent
Victor M. Javeña EdD
Chief, School Governance and Operations Division and
OIC-Chief, Curriculum Implementation Division

Education Program Supervisors

Librada L. Agon EdD (EPP/TLE/TVL/TVE)

Liza A. Alvarez (Science/STEM/SSP)
Bernard R. Balitao (AP/HUMSS)
Joselito E. Calios (English/SPFL/GAS)
Norlyn D. Conde EdD (MAPEH/SPA/SPS/HOPE/A&D/Sports)
Wilma Q. Del Rosario (LRMS/ADM)
Ma. Teresita E. Herrera EdD (Filipino/GAS/Piling Larang)
Perlita M. Ignacio PhD (EsP)
Dulce O. Santos PhD (Kindergarten/MTB-MLE)
Teresita P. Tagulao EdD (Mathematics/ABM)

Printed in the Philippines by Department of Education – Schools Division of

Pasig City.
 Media and
Information Literacy
QUARTER 1
MODULE
The Evolution of
Traditional to New Media
Introductory Message

For the Facilitator:

Welcome to the Media and Information Literacy – Grade 12 Self-Learning Module

on Evolution of Traditional to New Media!

This Self-Learning Module was collaboratively designed, developed and reviewed

by educators from the Schools Division Office of Pasig City headed by its Officer-in-
Charge Schools Division Superintendent, Ma. Evalou Concepcion A. Agustin, in
partnership with the City Government of Pasig through its mayor, Honorable Victor
Ma. Regis N. Sotto. The writers utilized the standards set by the K to 12 Curriculum
using the Most Essential Learning Competencies (MELC) in developing this
instructional resource.

This learning material hopes to engage the learners in guided and independent
learning activities at their own pace and time. Further, this also aims to help learners
acquire the needed 21st century skills especially the 5 Cs, namely: Communication,
Collaboration, Creativity, Critical Thinking, and Character while taking into
consideration their needs and circumstances.

In addition to the material in the main text, you will also see this box in the body
of the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage
their own learning. Moreover, you are expected to encourage and assist the learners as
they do the tasks included in the module.
 For the Learner:

Welcome to the Media and Information Literacy Self-Learning Module on The

Evolution of Traditional Media to New Media!

This module was designed to provide you with fun and meaningful opportunities
for guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning material while being an active learner.

This module has the following parts and corresponding icons:

Expectations - This points to the set of knowledge and skills that

you will learn after completing the module.

Pretest - This measures your prior knowledge about the lesson at

hand.

Recap - This part of the module provides a review of concepts and

skills that you already know about a previous lesson.

Lesson - This section discusses the topic in the module.

Activities - This is a set of activities that you need to perform.

Wrap-Up - This section summarizes the concepts and application

of the lesson.

Valuing - This part integrates a desirable moral value in the

lesson.

Post-test - This measures how much you have learned from the
entire module.
 EXPECTATIONS

At the end of this lesson, you are expected to:

A. identify traditional media and new media, and their relationships;

B. explain how the evolution of media shapes the values and norms of the people
in the society;

C. recognize the devices used by people to communicate with each other, how
they store and broadcast information across the different ages.

PRETEST

Direction: Read each statement carefully. Place a T on the space provided if you think
a statement it TRUE. Place an F on the space provided if you think the statement is
FALSE.

____1. Internet paved the way for faster communication and the creation of the social
network during the New (Digital) Age.

____2. Clay and stone tablets were found to have some form of symbolic expressions
that make up ancient languages during the Prehistoric Age.

____3. Internet began its usage from radio to signify this one-way type of sending
messages or information to a wider audience.

____4. It was during oral traditions when the first newspaper printed.

____5. When the Electronic Age took place, the habits of various cultures changed.

RECAP
Direction: Elaborate the characteristics of responsible media and
information user using the space below.

_____________________________________________________________
_____________________________________________________________
__________________________________________________________
 LESSON

In the past, only televisions, radios, and newspapers were eligible for use. People
communicated and shared information across the mainstream media. However, as the
Internet expanded and evolved, people started to move from traditional media to new
(digital) media. The convenience of Internet access attracts the public to use it over
other media.

As a media and technology literate individual, you need to know where all the
technology that you get comes from. You also have to understand how different media
forms function.
Now, where those media come from? How in the past did the people connect without
the use of media? How did the media develop through the years?

 The Evolution of Media from Traditional to New (Digital) Media.

Pre-Industrial Age (Before 1700)

 People discovered fire, developed paper from plants, and forged equipment or
weapon through stone, bronze, copper and iron.

 Example forms of media: Cave Painting (35,000BC), Clay tablets in

Mesopotamia (2400BC), Papyrus in Egypt (2,500BC)

Industrial Age (17005 to 19305)

 People used the power of steam, developed machine tools, established iron
production, and manufacturing of various products (including books through
the use of printing press).

 Example forms of media: Telegraph (1830), Typewriter (1800), Telephone

(1876), Printing Press for Mass Production (1900s), Motion Pictures (1890)

Electronic Age (1930s-1980s)

 People harnessed the power of electricity that led to electrical telegraph,
electrical circuits and the early large scale computers. In this age, long distance
communication became more efficient.

 Example forms of media: Transistor Radio (1947), Television (1941), Mainframe

Computer (1960), OHP and LCD Projectors.
New (Digital) Age (1900s-2000s)

 The use of microelectronics in the development of personal computers, handheld

devices, and wearable technology advanced. In this era, the Internet paved the
way for quicker communication and social network development. Furthermore,
voice, image, sound and data are digitalized.

 Example forms of media: Portable Laptop (1980), Friendster (2002), Internet

Explorer, Skype (2003), Google 1997, Smart Phones, Digital Technologies.

How the evolution of media shaped the norms and values of the people in the
society?

Through the decades, the media's significant role in people's lives has grown.
From simple task to disseminating information, the use of media has become
diversified and personal. The invention of gadgets has redefined its values to its
users.

Media is no longer just a source of information. Press is no longer a pure

information source. It helps bridge the differences in cultural, political, and
social matters. This ties people and nations together, and encourages reform,
and develops innovations and community advancement.

ACTIVITIES

Direction: Using the given space below, list down the devices used by people to
communicate with each other, store information, and broadcast information across
different ages.
AGE What What What
format/equipment format/equipment format/equipment
did people use to did people use to did people use to
communicate store share or
with each other? information? broadcast
information?
Pre-Industrial
Age

Industrial Age

Electronic Age

New (Digital) Age

 WRAP-UP

Direction: Analyze the following images. Describe each picture based on what you have
learned from the lesson. Write your answers on the space provided below each image.
Then, make a conclusion out of the given pictures.

http://footage.framepool.com/en/shot/520984113-neanderthal-
man-caveman-painting-stone-age-petrograf. https://www.google.com/search?q=electronic+age. https://www.google.com/search?q=New+%28Digital%29+Age.

_____________________ ________________________ ________________________

_____________________ _______________________ ________________________

Conclusion: ____________________________________________________________
____________________________________________________________.

VALUING
Let’s
ponder!

Direction: Supply the details below.

Media has the power to persuade people. However,_________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
___________________________________________________________.
 POSTTEST

Direction: Match column A with the correct answer on column B, Write the letter of
your answer on the blank provided before each number.

____ 1. Pre-Industrial Age A. - Use of microelectronics in the

invention of personal computers,
mobile devices and wearable
____ 2. Industrial Age technology
B. - Fire, paper from plants, weapons
____ 3. Electronic Age
- Writing symbols or drawing crude
pictures
____ 4. New (Digital) Age

C. - Power of steam, machine tools,

established iron production and
manufacturing of products
(including books through the
printing press)

D. - Long distance communication

becomes faster.
- Information and entertainment
generated and information society
develop
 Activity 1
AGE What What What
format/equipment format/equipment format/equipment did
did people use to did people use to people use to share or
communicate with store information? broadcast
each other? information?
Pre-Industrial Age Traditional paper Traditional paper Traditional paper and
and writing and writing writing materials,
materials materials, Cave paintings/stone
Cave tablets
paintings/stone
tablets
Industrial Age Paper and Pen, Printing press or Printing press or
Typewriter books
books, Newspaper/
magazines
Electronic Age Telegraph, Printing press or Printing press or
Telegram, books, Computers books, Computers,
Telephone, Radio,
Computers Newspaper/magazines,
Personal
computers
New (Digital) Age Personal computers, Printing press or Printing press or
Mobile phones, books, Digital books, Newspaper/
Smart phones, books, magazines, Television,
Wearable Personal computers, Radio, Digital
technology, Social Mobile phones, books, Websites,
Media Smart phones, Mobile phones, Smart
Wearable phones, Wearable
technology, technology, Social
Social Media Media
Pre-test Post-test
1. T 1. B
2. T 2. C
3. F 3. D
4. F 4. E
5. T
 References

Borja, Ruben Jezarry. “The Evolution of Traditional Media to New Media.” LinkedIn
SlideShare, July 18, 2018. https://www.slideshare.net/rubenjezarryborja/the-
evolution-of-traditional-media-to-new-media.

Framepool. “Petrograph / Caveman Painting / Stone Age: HD Stock Video 520-984-

113: Framepool Stock Footage.” HD Stock Video 520-984-113 | Framepool Stock
Footage. Accessed July 13, 2020.
http://footage.framepool.com/en/shot/520984113-neanderthal-man-caveman-
painting-stone-age-petrograf.

Google Search. Google. Accessed July 13, 2020.

https://www.google.com/search?q=electronic+age.
Google Search. Google. Accessed July 13, 2020.
https://www.google.com/search?q=New+%28Digital%29+Age.
“Learning Tools & Flashcards, for Free | Quizlet.” Accessed July 13, 2020.
https://quizlet.com/.

Quotes. “25 Quotes on Future Technology.” Mirror Review Quotes, June 3, 2020.
https://www.quotes.mirrorreview.com/technology/quotes-on-technology-that-
predict-future/.