IDM- APPLIED SEMIOTICS

Icons & visual imagery of a movie

Assignment- 02

MOVIE: FROZEN
Submitted to: Submitted by:
Mr. Amit Das Aneesha Panda
Anjali
Debanshee Choudhury
Shrestha Mishra
Sushree Priyabrat
Content
1. Frozen
2. Characters
3. Story Summary
4. Location & Timeline
5. Brainstorming
6. Keywords
7. Icons & Visual imagery
8. Conclusion
FROZEN
• When the newly crowned Queen Elsa accidentally uses
her power to turn things into ice to curse her home in
infinite winter, her sister, Anna teams up with a
mountain man, his playful reindeer, and a snowman to
change the weather condition.
• Directors: Chris Buck, Jennifer Lee
• Story inspired by: The Scandinavian fairytale "The
Snow Queen"
• Release Date: November 22, 2013
• Writer: Chris Buck
• Cast: Kristen Bell, Idina Menzel, Jonathan Groff, Josh
Gad, Santino Fontana
• Studio: Walt Disney Pictures
• Running Time: 108 minutes
Characters
• Elsa
• Elsa is the perfect mythic
character – magical and larger
than life.
• Grateful her kingdom now
accepts her, she works hard to
be a good queen.
• But deep down she can’t help
but wonder why she was born
with powers.
• Kristoff
• A rugged mountain man and
ice harvester by trade, Kristoff
was a bit of a loner with his
reindeer pal, Sven, until he
met Anna.
• As Arendelle’s official Ice
Master and Deliverer, Kristoff
has found love with Anna and
his new family: Elsa, Olaf and
Sven.
• Anna
• Anna is the perfect fairytale
character; unflappable, she is
the forever optimist.
• Anna is fine as long as she
has her family, Arendelle is
safe, and she never has to be
alone again.
• Olaf
• Created from Elsa’s magical
powers, Olaf is by far the
friendliest snowman in
Arendelle.
• Olaf may be a bit naive, but
his sincerity and good-natured
temperament make him a true
friend to Anna and Elsa.
 Characters
• Sven • Hans
• A reindeer with the heart of a • Hans is a handsome royal
Labrador, Sven is Kristoff's from a neighboring kingdom
loyal friend, sleigh-puller and who comes to Arendelle for
conscience. Elsa's coronation.

• These are the six main characters that impact the storyline of the movie.
Story Summary
• The story of Frozen starts off with two princesses in a small country named Arendelle.
They were the best of friends.
• One day, while playing with snow, Elsa accidently struck anna’s head with ice. To thaw
her head, their parents brought her to a tribe of trolls.
• The trolls fixed the problem, but in doing so, they made Anna forget all about Elsa's
power. After that, their parents decided to hide Elsa's power from everybody. A few years
later, Elsa and Anna's parents died after their boat capsized in the middle of the ocean.
• Years later, on the day of Elsa's coronation, Elsa's powers were revealed when she
accidentally froze the town when she lost control over her emotions.
• Everyone was terrified, including her, so she ran away in order to prevent herself from
hurting anyone. Anna was sure that if she talked to Elsa the town would thaw and Elsa
would come back.
• When Anna got there, Elsa heard that Arendelle was frozen, and she couldn't unfreeze it,
and panicked more and by accident, froze Anna's heart with her powers. Kristoff, who
Anna befriended on the way while looking out for Elsa, took her to his family of trolls.
• When they got there, Pabbie, the elder troll, told them that the only way to thaw a frozen
heart is an act of true love.
• Once they heard this, they brought Anna back to Arendelle so that her fiancé, Hans,
would kiss her. But she found out Hans was only in it for their throne and powers.
• After that Hans left Anna to die, and went to kill Elsa, putting himself in a position where
everyone would feel Hans was protecting the kingdom and thinking about their welfare.
• Just when Anna found that Hans was about to kill her, Anna jumped in front of him to
sacrifice herself for Elsa.
• Just before Hans' sword hit Anna, she froze solid, and broke Hans' sword. Elsa hugged
Anna and burst out into tears, she thought herself responsible for her sister’s death.
• This was an act of true love, this was the power of family and could thaw a frozen heart.
• Elsa realized that love could overcome and overpower any evil and learned how to control
her powers. She brought spring in Arendelle and everyone lived happily ever after.
Location & Timeline
• While Frozen takes place in the fictional
kingdom Arendelle, the kingdom was based on
multiple locations in Norway.
• The team behind Frozen even visited Norway to
gain inspiration, and you can see Nordic
influence all throughout the movie.
• The costumes, fjords, landscape, architecture,
paintings, traditions is all based of Nordic
Culture.
• The time period for Frozen is set in July 1843.
• Frozen takes place three years after the
shipwreck, the events of Frozen take place in
July 1843.
 Adventure Ice Arendelle Norway
Snowman Reindeer
Kingdom Castle Anna
True love Queen
Coronation Trolls
Sisters Magic Elsa
Danger
Moon Family
Happiness Hans

Power Beauty
Animated Cold Olaf Betrayal

Winters Freedom Sven Castle

Blizzard Search

Death Summers Kristoff

Mountains Snowflake
Brainstorming Sessions
Keywords for the movie
Keywords
1. The Kingdom of Arendelle
• The silhouette of the castle has a bluish icy background to depict the kingdom of
Arendelle which was situated amidst snow.
• The kingdom whose doors never opened, the kingdom that had secrets no one knew.

ANEESH
A
Keywords
2. The Two Princesses
• This icon represents the two princesses of
the kingdom of Arendelle named, Elsa and
Anna.
• In this icon, the girl on the right side
represents Elsa.
• The girl on the left side represents Anna.
• Both the silhouette of the girls are
distinguishable from the style of their hair.
• Blue background and a snowflake in the
center represents the entire theme of the
story.

SUSHRE
E
Keywords
3. Elsa’s Power
• This icon depicts Elsa’s power. She has the magical
power of ice.
• The ice crystal depicts her power and the blue side
depicts how her power is useful and harmless.
• It also depicts her calm side and how she is in control of
her powers.
• The red color in the crystal depicts the destructive side of
her power and how her power can harm others.

DEBANSH
EE
Keywords
4. Death
• This represents the death of the protagonist’s parents. This is a death wrath which is
usually used in funerals.
• The death was one of the turning points in the story as it caused a drift in both Elsa and
Anna’s relationship.
• Elsa blamed herself for this because her parents died while searching for a cure for her
powers. So to prevent further loss she distanced herself from Anna.
• At the same time Anna was confused and angry at her sister for not being there for her in
this difficult time.

DEBANSH
EE
Keywords
5. Coronation
• It’s been 3 years now since the death of their parents.
• Elsa is 18 years old, she has come of age to be anointed as the Queen of Arendelle.
• The scepter and orb represent the coronation ceremony as it is an important part of the
ceremony.
• It is used in European Monarchy with the Christ symbol on the orb.

SHRESTHA
Keywords
6. Falling in Love
• During the coronation ceremony Princess Anna meets Price Hans and it’s love at first sight.
• This icon represents the moment when Princess Anna falls in love with Prince Hans.
• The two hands in the icon represents the hands of Anna and Hans, making a gesture of
heart.
• The moon in between the hands and the dark background with stars represents the time in
which they confessed their love.

SUSHREE
Keywords
7. Chaos
• The foot prints represents Elsa’s departure from
her kingdom.
• Elsa and Anna were in a dispute over Anna’s
sudden decision to marry Hans where Anna
removed Elsa’s gloves which controlled her
power.
• After that chaos started which caused Elsa to get
nervous, so she fled.
• The footprints show that she has no control over
her power.
• Her powers could turn anything into ice and
unknowingly she had set an eternal winter in
Arendelle.
• (Her powers had been exposed and she did not
want everyone to think that she was a monster,
so she ran, as far as she could without turning
back.)
• As Elsa was nervous she couldn’t control her
power which caused in a freezing winter all over
Arendelle.
• The footprints show how spring was converted
into icy winter everywhere Elsa went. DEBANSH
EE
Keywords
8. New World
• After her nervous breakdown in Arendelle, she
runs to the Northern Mountains, creates her own
ice castle.
• This icon shows the transition of Elsa from a timid
girl to a strong and powerful ice queen.
• The heavenly light symbolizes freedom in a new
life.
• Elsa finally let goes of all her worries and
embraces her power with confidence and becomes
comfortable in her own skin.
• The stairs and the entrance are of her new place
show her new independent lifestyle where she is
not afraid of any one and will not live her life under
any kind of suppression.

DEBANSH
EE
Keywords
9. Search Parties
• Everyone is looking for their newly crowned runaway queen!
• (Anna pairs up with Olaf and Kristoff while Hans and his guards search for Anna
and Elsa).

ANEESHA
Keywords
10. Frozen heart
• With the help of Kristoff, Olaf, and Sven, Anna
arrives at Elsa’s ice palace.
• She attempts to persuade Elsa to come back to
Arendelle and thaw the eternal winter.
• However, unaware of the winter until this
moment, Elsa panics and accidentally strikes
Anna in the heart with her magic.
• She forces Anna and the others away from the
ice palace, still convinced that she must stay
away from people to avoid hurting them.

ANJALI
Keywords
11. Prophecy
• Kristoff takes her to his adoptive family, the trolls who cured Anna the last time she was
struck.
• The trolls tell them that Anna will die unless cured by an “act of true love.”
• Hoping that a true love’s kiss from Hans will save her, Kristoff takes Anna back to the
palace.

ANJALI
Keywords
12. Elsa prisoned
• Back in the mountains, Hans and his men reach Elsa’s palace.
• They are able to defeat Snow monster and capture Elsa.
• They take her back to Arendelle’s dungeon.

ANJALI
Keywords
13. Han’s Betrayal
• Anna finds out that Hans wasn't her true love after all.
• Her frozen heart hurts even more when she finds out that Hans never really loved her and
that he only wanted to marry her for throne and power.

ANEESHA
Keywords
14. Realization
• Some people are worth melting for- Olaf realizes anna needs to be treated immediately and
says her that Kristoff is her true love.
• "An act of true love can thaw a frozen heart". Anna finds her way back to Kristoff, rushes to
find him.

ANEESHA
Keywords
15. Rescue
• Sven quickly made Kristoff realize that he is the
truly in love with Anna.
• Even a reindeer could understand the heart of
his master and friend.
• Both of them see a storm forming around
Arendelle castle and run to rescue Anna through
the blizzard.
• In the icon, we can see both the characters
pacing there way as fast as possible back to the
castle.
• The freckles of snow and blurred background
shows them riding through the blizzard.

SHRESTHA
Keywords
16. Escaping
• This icon represents the escape of Queen Elsa from the jail.
• Here the broken window symbolizes the path she undertook to escape from the jail.
• We have kept the background of the icon a bit stormy and snowy as it describes the outer
environment during which Elsa escaped.

SUSHREE
Keywords
17. Attack
• This icon represents the scene where Elsa comes to know about her sister's death from Hans.
• Upon hearing this, horrified Elsa, sank to her knees, overwhelmed with grief, thinking that she
had lost her sister for ever.
• At this moment Hans thought of taking advantage of the situation and tried to kill Elsa with his
sword.
• Here the background of the icon is a frozen ground on which Elsa had fallen.

SUSHREE
Keywords
18. Defeat
• All of the characters are assembled in this snow storm.
• Anna is almost getting frozen she understands Olaf’s suggestion and is trying to find Kristoff as the act
of true love, a kiss can save her from turning into ice. Then, in the distance she can see Hans attacking
Elsa.
• As Anna turns into ice she runs with the slightest life in her to save her sister from Hans.
• As Hans attacks Elsa, the snow turning Anna breaks the sword and takes her last breath and turns into
an Ice Sculptor.

SHRESTHA
Keywords
19. Melting Heart
• This icon represents the moment when Queen Elsa hugged her sister who had turned into ice.
• Here the red heart depicts the transformation of frozen anna back into her life.
• As Queen Elsa hugged her frozen sister and cried, she started melting and was able to come
back to her life.
• Anna turns into ice and everything seems shattered for Elsa.
• She is filled with guilt, grief and emotions she cant express. Hugs Anna with tears rolling down
her cheek.

SUSHREE
Keywords
20. Spring
• The official crest of Arendelle is the crocus, appearing on various items within the
kingdom such as banners, capes, flags, uniforms, wallpaper, clothing and jewelry.
• This icon represents the melting of ice and coming of spring season with the blooming of
Crocus flower.

ANJALI
Keywords
21. Happily ever after
• And at last all is well in the land of Arendelle.
• This new flag represents the union of the sisters
and they are now in charge of their beautiful
kingdom.
• Hans, the villain is deported to his country and
banned from Arendelle.
• Anna, Kristoff, Sven, Olaf and Elsa are well
adjusted into their lives and continue living
together.
• They live happily ever after.

SHRESTHA
Conclusion
• We got a chance to develop and use our software skills,
and have collaborated equally into the project.
• The movie as any fairy tale ends with a moral i.e. Love for
one’s family always comes first and can save us from any
harm and danger.
• It is a story of Sister’s love and family values.
• The official crest of Arendelle is the crocus, appearing on
various items within the kingdom such as banners, capes,
flags, uniforms, wallpaper, clothing and jewelry.
• The colors green and purple, and to a lesser extent yellow,
are associated and prominent with the kingdom of
Arendelle.
• Crest designs usually encompass the golden yellow
stylized crocus, emblazoned on a background that is purple
on the left half and green on the right half.
• On Elsa's profile banner, the purple left half of the
background is darker, and the right half is a darker yellow.
SHRESTHA
Thank you.