Assignment- Live Project-3 (Experiential Learning)

Academic Session: 2022-23

Program: BBA -2Y_3rd SEM_EC, MC, EB, MB, MA, EA Paper code: BBA -203
Subject: Marketing Management Date of Submission: 14.01.2023
Faculty: Dr. Ajay Rathore/ Dr. B. Bharti / Mr. Shrish
Singh /Ms. Karishma /Ms. Gurleen

Topic: STP and Promotion Strategy

Activity: Choose a company or enterprise of your own choice and do in-depth analysis of the company and
prepare the following:
 Company Profile (500 Words)
 Current demand of the company
 STP strategy
 Promotion strategy
 Competitors in the market and their promotion strategies
 Suggestive promotion strategy for future
 Conclusion
Methodology: Students are also required to mention and explain
 Research Methodology
 Data collection and Methodology
 Questionnaire or Schedule
 Bibliography
Learning Objective: Students will be able to understand and apply the knowledge/process of STP theory and
promotion-mix and marketing-mix strategies by using collected data.
Learning Outcomes:
The students will be able to understand the following:
1. Fundamental of STP
2. Different promotional strategies
3. Marketing strategies used by the Company/firm
4. Preparation of Questionnaire and Schedule
5. Collection of the data
6. Marketing Data Analysis