Quarter I – Week 2

Differentiating the Various

Models of Communication
 NAME: __________________________________________
GRADE/SECTION: ______________________________ 11/12

ORAL COMMUNICATION
IN CONTEXT

CONTEXTUALIZED LEARNING ACTIVITY SHEETS

SCHOOLS DIVISION OF PUERTO PRINCESA CITY
Oral Communication in Context – Grade 11/12 Contextualized Learning Activity
Sheets (CLAS) Quarter I– Week 2: Differentiating the Various Models of
Communication Edition, 2020

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 Lesson 2
Differentiating the Various Models
of Communication

MELC : Differentiates the various models of communication ( EN11/12OC -Ia -3)

Objectives: 1 . Describe models of communication;

2. Illustrate models of communication; and
3. Differentiate the various models of communication.

Let’s Try

Directions: Read the items carefully and circle the letter of your answer.

1. Which of the following elements is NOT included in the Shannon and

Weaver
Linear Model of communication?
A. Channel C. Transmitter
B. Feedback D. Source
2. What communication model is used when the information is transmitted
through radio and/or television?
A. Interactive C. Transactional
B. Linear D. Schramm
3. Which model of communication shows the interchange of ideas and shows
progress in the communicative process?
A. Interactive C. Transactional
B. Linear D. Schramm
4. What model of communication states that the sender and receiver are both
communicators in the process?
A. Cognitive C. Linear
B. Interactive D. Transactional
5. Which model states that communication has occurred when a message has
been sent and received by the receiver? A. Constitutive Model
B. Interactive Model
C. Linear Model
D. Transactional Model
6. Which of the following elements first to incorporate the verbal and non-
verbal feedback into a model of communication?
A. Interactive C. Transactional
B. Linear D. Schramm
1
7. What element of transactional model refers to the norms, values, laws, and other
restrictions of the society?
A. Cultural Context C. Social Context
B. Relational Context D. Transactional Context

8. Which is NOT a characteristic of transactional model of communication?

Communication __________________________. A. creates shared meaning.
B. involves physical, psychological and relational context.
C. means complete once the message has been sent and received.
D. Uses interpersonal communication.

9. What model states that communicators are interdependent with one another?
A. Constitutive Model
B. Interactive Model
C. Linear Model
D. Transactional Model

10. Which model takes feedback as a new message?

A. Constitutive Model
B. Interactive Model
C. Linear Model
D. Transactional Model
 2

Let’s Explore and Discover

Models of communication simplify the process by providing a visual
representation of the various aspects of any communicative situations. These allow
us to see specific concepts and steps within the process of communication, define
communication, and apply communication concepts.
There are three basic models of the communication process: Linear,
Interactive, and Transactional, and each suggests different perspective but contain
some common elements. Let us now learn the linear model of communication:
Linear Model of Communication

LINEAR MODEL OF COMMUNICATION

Background Features

• Originally dev eloped by Shannon and • One -way communication

Weaver in 1949, and known as the
mother of all communication models
• It was adapted by Berlo which focuses
on Sender -Message -Channel -Receiver
• Senders send message and receivers
only receive
• Used fo r mass communication
• No feedback
• Concept of noise is present

Elements Advantages Disadvantages

• Good at • Communication
audience is not
persuasion and continuous as
propaganda no concept of
• Intentional result feedback
• It is mostly used • Receiver is passive
to transmit • No way to know if
current communication is
information effective
through radio and
TV broadc astings,
• Sender - the source of information public or private
or message press
• Message - the information, ideas, conferences,
or thoughts conveyed letters and
• Channel - the medium in which emails.
the encoded message is
conveyed
• Recei ver - the person who gets
the message
• Noise - the disruptions in the
communication process in
channel
(Source: "Linear Model of Communication," Businesstopia, accessed June 21, 2020,
https://www.businesstopia.net/communication/linear-model-communication.)
3
Interactive Model of Communication

The Interactive Model of Communication describes communication as a process

in which participants alternate positions as sender and receiver and generate meaning
by sending messages and receiving feedback within physical and psychological contexts,
rather than illustrating communication as a linear, one-way process, the interaction
model incorporates feedback, which makes communication a more interactive, two-way
process. Feedback includes messages sent in response to other messages.

INTERACTIVE MODEL OF COMMUNICATION

Background Features
• Wilbur Schramm proposed an alternate • Used for new
communications like
model that portrayed communication as a internet.

two-way interaction in 1954. The first to • Slower feedbacks in turns

incorporate the feedback- verbal and • Concept of physical and

psychological
nonverbal- into a model of communication. context

• Communication
becomes linear if
receiver does not
respond
Elements
Advantages
Disadvan
tages

• Feedback • Feedback
is
expectedtake
evena very
in long
mass time
• Sender

communicatio
n
• New receiver
might
not
who
communicatio
n
channels the other
person
• Sender is.
and
Receiver • mess
are Less age
equally focus
important ed
 •

Receivers are
not passive.

• Physical Context
-Includes the environmental factors
in a communication encounter. The size,
layout, temperature, and lighting of a space
influence our communi cation.
• Psychological Context
-Includes the mental and emotional
factors in a communication encounter.
Stress, anxiety, and emotions are just some
examples of psychological influences that
can affect our communic ation.

(Source: “The Communication Process," Creative Commons, accessed date June 3, 2020,
https://2012books.lardbucket.org/books/a-primer-on-communication-studies/s01-02-
thecommunication-process.html.)

Transactional Model of Communication

In transactional model, senders and receivers both are known as

communicators as they perform both important role in communication process; a
two way process with the inclusion of feedback as one of the basic elements. There
is a collaborative exchange of messages with the aim of understanding each other.
Also, this model is the most general model of communication; everyday talks and
interactions are into this form of model. It is more efficient for communicators with
similar environment and individual aspects .
(Source: Philippe John Fresnillo Sipacio, and Anne Richie Garcia Balgos,Oral Communication in
Context for Senior High School, 2016, 7-9)

TRANSACTIONAL MODEL OF COMMUNICATION

Background Features

• Dean Barnlund proposed a • Use for interpersonal communication.

transactional model of • Senders and receivers interchange roles.
communication in 1970 for basic • Simultaneous feedback
interpersonal communication • Context of environment and noise •
Feedback is taken as a new message.
 Elements Advantages Disadvantages

• Simultaneous and instant • Communicators are

feedback interdependent to
each other.
• No discrimination
between sender and • Noise and
receiver communication
barriers occur.
Social Context- It refers to the
• General model of
norms, values, laws, other • Complex model
communication
restrictions of a society to
communicate within a specific
limit • Commons elements in • Encourages
communication are nonverbal
present: message and its communication
Cultural Context- is the lifestyle
and identity of a person. Caste, meaning; sender, receiver
class, race, ethnicity and gender. and feedback.

Relational Context- Type of

relationship and the roles of people
create differences in the way
people communicate.
Communication always occurs on the
common systems of both the parties.

(Source: "Transactional Model of Communication," Businesstopia. accessed June 21,

2020.https://www.businesstopia.net/communication/Transactional-modelcommunication.)

Differences of the Three (3) Models of Communication

The diagram shows the differences of the three (3) concepts of communication:

Linear, Interactive and Transactional Model of Communica tion.

 Linear Model Interactive Model Transactional Model

• Used in
• One -way • Used for new
communication interpersonal
communication
communic ation
• Senders send message like internet
and receiver only • Simultaneous feedback
• Slower feedback is
receives
• Feedback is taken as a
expected in
• No feedback is expected new message
response
• Instant feedback in
• Receiver is pass ive • Concept of
physical and the same environmen t
• Good at audience
persuasion psychological
context
• Less message
focused
• Receiver is active

Let’s Practice

Directions: Circle the letters which describe the linear model, box for the interactive
model and check for the transactional model of communication.

A. Sender and receiver interchange roles.

 B. Senders send message and receivers only receive.

C. Feedback is taken as a new message.

D. There is no way to know if communication is effective.

E. It is developed by Shannon and Weaver in 1949.

F. It is used in interpersonal communication.

G. Slower feedback is expected as response.

H. The concept physical and psychological concept are relevant.

Activity 2

Directions: Identify the similarities and differences of the models of communication

 by writing the letter in the Venn diagram. Choose your answer from the word pool.

LINEAR MODEL
Differences
A. one-way communication
B. receiver is active
C. Receiver is passive
D. No feedback is expected
A.Good at audience
persuasion SIMILARITIES
B.Two-way Communication
F. Noise is present INTERACTIVE MODEL TRANSACTIONAL
Differences MODEL
G. Way to transfer information Differences

H. Simultaneous feedback
I. Instant feedback
J. interpersonal
communication
L. slower feedback
WORD POOL

Reflect on this question…

How can you identify the similarities and differences of the three
(3) models of communication?

Let’s Do More
Activity 1
Directions: Complete the statements by underlining the correct answer. Choices are given
 Linear model of communication was originally developed by 1. (Shannon &
Weaver, Schramm) in 1949 which explains the process of 2. (one-way/ two-way)
communication, whereby a 3. (receiver, sender) transmits a message and a receiver
absorbs it, the sender is the active member while the 4. (channel, receiver) is the passive
one. Communication is not continuous as no concept of 5. (message, feedback) and
there is no way to know if communication was effective.

Interactive Model is the same with transactional model as they are both 6.
(twoway, one-way) communication model; senders and receivers are both 7. (sender,
communicators). It is also less 8. (message, interface) focused and more interaction
focused.

In transactional model, senders and receivers both are known as 9.

(communicators, decoders) as they perform both important role in communication
process; 10. (two-way, one-way) process with the inclusion of feedback as one of the
basic elements

Activity 2
Directions: Write the missing elemen ts in the process of communication. Choose your
answer from the word banks.

WORD BANK
4
Message
2
Sender
1 Noise
3 Channel

8
 WORD BANK

Communicator

Physical and
Psychological Context

Reflect on this question…

How can models of communication help to have effective
communication?

Let’s Sum It Up
Directions : Identify the model communication presented on the following situations.
Write either Linear, Transactional , or Interactive. Write your answer on the
space provided before the number.

______________
1. A Bank manager instructs her secretary about the skeletal work
schedule.

______________
2. You and your classmates are discus sing your conducted
experiment in your science class.

_________
_____ 3. A new billboard installed reminding the people to keep safe and
healthy.

______________
4. A news anchor delivering a news report.

____________
__ 5. Y ou are the head of the Inter Agency Task Force of COVID -19 in
the province you are reporting the status of the pandemic to the
municipal mayor through a recorded video clip.
 9

Let’s Assess
Directions: Read the items careful ly and circle the letter of your answer.

1. Which of the following elements is NOT included in the Shannon and

Weaver
Linear Model of communication?
A. Channel C. Transmitter
B. Feedback D. Source

2. What communication model is used when the information is transmitted

through radio and/or television?
A. Interactive C. Transactional
B. Linear D. Schramm

3. Which model of communication shows the interchange of ideas and shows

progress in the communicative process?
A. Interactive C. Transactional
B. Linear D. Schramm

4. What model of communication states that the sender and receiver are both
communicators in the process?
A. Cognitive C. Linear
B. Interactive D. Transactional

5. Which model states that communication has occurred when a message has
been sent and received by the receiver? A. Constitutive Model
B. Interactive Model
C. Linear Model

6. Transactional Model Which of the following elements first to incorporate the

verbal and non-verbal feedback into a model of communication? A.
Interactive C. Transactional
B. Linear D. Schramm

7. What element of transactional model refers to the norms, values, laws, and
other restrictions of the society?
A. Cultural Context C. Social Context
B. Relational Context D. Transactional Context

8. Which is NOT a characteristic of transactional model of communication?

Communication __________________________.
A. creates shared meaning.
B. involves physical, psychological, and relational context.
C. means complete once the message has been sent and received.
D. Uses interpersonal communication.

10
 9.What model states that communicators are interdependent with one another?
E. Constitutive Model
F. Interactive Model
G. Linear Model
H. Transactional Model

10. Which model takes feedback as a new message?

A. Constitutive Model
B. Interactive Model
C. Linear Model
D. Transactional Model
11
 12

References

Websites

Ashman, Melissa. "Introduction to professional Communications." BCcampus. Accessed

May 17, 2020. https://pressbooks.bccampus.ca/professionalcomms/chapter/3-
2the-communication-process-communication-in-the-real-world-an-introduction-to-
communication-studies/.

Bajracharya, Shraddha. "Linear Model of Communication." Businesstopia. January 6.

Accessed June 21, 2020. https://www.businesstopia.net/communication/linear-
model-communication.

businesstopia. Transactional Model of Communication. January 6. Accessed July 23, 2020.

https://www.businesstopia.net/communication/transactional-model-communication.

Commons, Creative. INTRODUCTION TO PROFESSIONAL COMMUNICATION. Accessed July

22, 2020. https://pressbooks.bccampus.ca/professionalcomms/front-
matter/adaptation-statement/.

2013. "Creative Commons." Communication in the Real World: Libraries Publishing. Accessed
July 3,2020. Libraries Publishing: Creative Commons.

Janse, Ben. Berlo's SMCR Model of Communication. January 8. Accessed May 18, 2020.
https://www.toolshero.com/communication-skills/berlos-smcr-model-
ofcommunication/.

Schmitz, Andy. "The Communication Process." Creative Commons. December 29. Accessed
June 3, 2020. https://2012books.lardbucket.org/books/a-primer-
oncommunication-studies/s01-02-the-communication-process.html.

Book

Sipacio, Philippe John Fresnillo, and Anne Richie Garcia Balgos. 2016. "Oral
Communication in Context for Senior HIgh School." by Philippe John Fresnillo
Sipacio and Anne Richie Garcia Balgos, 4-7. 839 EDSA, South Triangle, Quezon City:
C&E Publishing, Inc
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