= eR, or aT | oF 13 ar erat ada : dada & wee; IFO oS a £4 aaeerit, F srROMOTION : METHODS OF PROMOTIONS OF IMUM a Ba PROMOTION MIX] = qa ta dada a vada at aed ? (MEANING OF PROMOTION) cece oy wero aor Fr Pret & Pat were a, BRET ST TH dar ghar ee Tera Te eh B1 ga wT H ge ofRTANE Ge TE = saftpert wr" (Uy Rafe Stew B GAT, Rago eer Bs aA ere RT TT SANT TT (2) Prax waa t dada & omerfa ort Br" (4) WaT a dear & ure st ts es were et oe FH ware coool 8 an Ret & ey STUB AT aH TA SIPS BC ASN" Geren & ae 8, “deta # fares, faite Pea, Rema wads afte ort ase ee seer oe EP (4) aperdt & organ, “ada setesit_aes Peensit, pear Petsenstt, seereatipi @ te Soa aa ar eet neared eel eco anor weer on oor ee te 8) oftarensit & srerat 8 ae ‘Resa ¢ & (1) sae i ‘omer © gore heel cote § ager dere ee were ana Uc wet wet @ Se arent So tinh eo eer et BG) WE Se Wt ge ak Ga ar are Rare aor oes BET EI (4) aA Ppt, Fafees aoe © Rowe, Rasa wees ate ant Re 22 Se a oe AR & Ps dew Ut Res aU Qa hs Wiasetaesosees pe Sram aaa fa a8 #1 ar, Roe eds Ras Raa sea ee Paar 4 “Promotion encompasses all the tools in thé marketing-mix whose | er se atin nt es eee Manomen pele | ote foul attention of estamera so RADE 6 company eda or services (ton inclodes advert eli nls jecmotiog ad othr elton? want 4 “Promotion i 7 Zant yates moet mes ieee. fre marketing manager.” 5 and price which RN McCarthy : Basie Marketing p. iso, a wees Peers see Aa eh wars : wads & aft; sg Wa wie \ dare & are ae (MEANING OF COMMUNICATION) f & var Sra 1 oe FA os, ary, Fe ge Sa a eH TUR ory 9a eer rat Pa Ae ee ~ (gy a gs ee dar tratay eo 5a ral Fre, ax sree or PT EL” ce ae & i RE wh aaiteer wre ORR He, “orear ere Praret wr sere & soc ere ge wre ee ot ae 8g ger : eas oa et Pree Te “ae Rea a wee a ae gt ate gs Gay art a weet at wer 8 Rear ste Hard ar wer sen 81” Paw san ted ada dared at ws 8 od Heer? a aT qan ta baat aa ot pte 3 fer ra dan Sat a z (ELEMENTS OR STAGES OF | (CATION) Gan S cia de Bia Bi HS al Gal at aaa WH Get Sl ae GH ae a, staat ay ot & fey cays edt Slug stared are F—1) set FoF aT (Sender, (2 fran Br aRarFt aRoAhi (Encoding), (3) Pan areear Aur aTer are (Message Media), SS area ey Decalng) (5) war ea ies (Receive) Sale sed Q)weet Aat TST Gender) —ae. ag Safes Gar S wit Pare ar ae ar oer Blt ee Be ES Ras ae A ois eet rare Ht @) rome ah etl iaeSAT Encoding) fora rand St torr & SS wae Ges F Koon t het mea tarmg G) flare ar ea Aa erst aA (Message Medi - wos mn mr te ee AeA TATA TNE Regains mer Fiore aes Caseepreceeon) ot ceeeeer S Sets Rese ye itis see Bret gat & Peer BP oS gece ere eerie OA Ete Pasa mre Sas wr Pod 5 A seem Bice cece 5 ta ert creme Frag & Gy Ree eabee Ss 3, eg ae we Pee & Bred Ret eg as ATE Sete eee ete aT eee et Renee re tet Ramee ws See Tas OS HES Pe pt lanl a (G) weet qe, Bees Bs FE eae Repres, Rase Sade & se Sere overt & facia tl Re gates Ree SCD Resegt ames Oa wee eT TS etree TE en eee den oes Oo? tes Soar over Bi (4) ae Sere GS Tos HO) EH Se PES AOS ree hes Frere eh fe Ber V AGS FT Se Sper berber eg eer ct Ea eee fares SSeS SEE Sores Sr Bigs rar ee Pw Bo fee we deter Pet TPT ES r a SE on eae ofeimnn Seiten 1 Cute) TE PT, se eS Sere ft a a er tts ee eS neces sen __., = opagist & Se Fs ad ey Fr tin: Fundamentele of Mezbetin,p. S02 } ! | | |_ ee ae. ee aes (gNDS © P f omnes amare oe neat “en ett ee neers ean ate iaegesee ee ae Sy SC a (Onerting S 1c, mpueraetee tesa casters ree mccartney se irr GT ¢ Te oe a ot Ree SE aed ot ann’ eon aSeh estates et aan gate ® ce Se a ho SS a meee SR ee ws HTS PI TTT HET ME ETN NY amt eae Vee Roce eT 15h 8 Ray See te @ Pats a am ert ae Rameat_—2e otters i a Cea ae rs aol eta pha eno ay part $1 08 Boar wat aT sates ore 3! SB Petast Remzect art Aart ofa zea € agret 8 0 regains aa Fer ae oe Ue aK wy GT & aK | ra: Be ' erat fone fab ee dbs Soh ep brgjbre Yh elie) Des & ile Qldoollats Ke bili} —(suMg FeAHESANS) lek Byob (5) (1g Me Ag le Ql el) Wb g Pe ypeNay lds as ibe bm “ey ob (ikke Bj Quilts Helle) YP Lbde lta} 2 Mlb Me islets as f kbllGh) 2ie—(oAnoW Surng [euonowg [mpeMOd) beth af Dhabi \pURwIs Cp) I. ean sms gi qm ay ate me apm Sk ge edb GEsafe waa UR wae et earl ee Ree ot oe eR ade ion) SIT # Pofa oe or (2) Reams Fart Chaves Apergriton SS raat or art cen shen SA iter steam seh argeT Fase ere Per a? eR SR ver #1 a et eR we FT IT ee ay coat PAR Gal nina Ges A, Cv) © & aie Gr & + @ Pawar ferret fee; Ga) sTHeTTETT Prevost eres “Fer ort ec tee) re er RL a FET eqns Rhcccunks any reer” Be aera Bas Pr sarees et Te we rca ex fates cher dit F-& Row dr at are HF Sar reer B? ert ofeRafeet wr ear if abe # Pofy fear cian erfec! or (3) Rama wea yd epee ws (Advertising Message Presentation) — fer artatar aref & fas Freer # rear ater Sar eno stake, Seer FT aan ar arity? Rikt ag ar eke oe ae at ete twensit ox orenfea Brat 1 ae fastwamd ot age eth &, Sfeor ett edearsil a Persea 8 Sar aera et Bla Bl stays fetes FS ww ar ch federal a wizr rer 1 ge sere setae Profs Sar tar & es cord edruend farsner & fog Bier one aan fasnas ater foe Heat Ber OT Pes aE STHTHT 2 seirareraTaH BY OPT ae was? BA ra TT Soe & Fs Me BA ga SoA GAT As AIT } & eeat actereansit Bt Suet ars 2 gaan ger & fe gam for soni & areval, t aia @ sae & aera ¥ srt sears Pear oer anfecl fearey wear a7 fea (Theme) ter dar anby Re Se wreare + waar GE ote we aE pt of fave Prafite a fear ong ae auf cs com tl ge Paneer Perot wear & Ree at i SHUTS OT aaa Ted & ott sferar wét BI ab, Be a Ae ae aga & Patani & was 3 roms & eraver 4 fer om ferret ga four & afte ae S. “sites Whe Gore” ge RET SA : ang ot a8 erga at wart are weal gee wt wg auf & ore TA EI f ue sora wea sary & oi yor omer FG) area Bs exry at ore site caraffer ' eer, GD) arent & weet dea ah, afte (ip Pagare wet ater Sel mene wt ears Hf B f eaene Feros erat wera ray fog! rset GAP AT A welt Rhee viet & athe’ cats I et ster are & Page cet sigue mat Be & ot Fearn wt ws murdh aioe axe j 28 1g Peary eat Reme-sal (Creation of Advertisement) Shera Fl # sesai ar weal & TT G) Fears arer ar Gre (Selection of Advertising Media) ora areardt afta at oe Poke 8 er & He eet Pr acs Ge Meer H Rad ee Sig ara. ah gene wag eee fs Reo eee memes Rs tem & on re? Rene areas a RY ag, Or age Blur fo et Saat Grey Aste 24 8 + @. noraiechta Reamer, Bret serene Aaron sich §;-Gi)-ene oxy h afer, ere He, etre, aft ss, uy megs Pear cor cas oe Feo wore, este of wore, @e, Aaa Ke, omar 34 om Ss Fa feed 9 ta = 2s, RevereoE, A eWe,sertt am Ver eh or ‘eereor gait rearer Pett ‘ Mek OND SIT ATE Means 0are aon wal cr gor we eet we Sree FRET Fr ing os veins ot eS = (Phasing Rrere, OTe ate ee a a a ET gees: ©) ATER TT, § ea feoret ST Os o-Scheduling Problem)—Friq $3 3 a ome of fa ese mT? SUNG eg 6 ors HEY ate A Se 50,000 OT RS ae a aay eae PST og wet B1 Cae ETT TE & RS GOH ot A eA aE Bo Fp af BE oe a ae ee tt i ae Reema oor Soviet at SAT Ge, Var VT ere at (3 eared en ese oper Bir ot ar & Ra eet kof seapgy wok Flora: 50% sitar. Reet wee & fs er air er HTT hg wera & woh gafire (Camy-over) Rrrsear oref ae fis Pre’ Panes a Ree Hee aa Sega caer gg, mre ax girs orem ot ane Pec Be ae est ad qa t ef at Pawar stair aver Pray after Sher, Br eats Prete fait S aePan date fF : : eee Sri gibt sat ae ve oper Prabet ae sa PRS seh aren ee att afte Pr Swi | _ Gi) sereerraisel WE (Micro-Scheduling Problem)—ai feet were one a fiula & fear fe fed ane # feaar aa wen & ait fer ae Pole BF at aera Gre ot at Se writ a wR Fa ao or Reo oy ar gt aA A aR Qe eee ae oe dead gare fore fear ay aa Ra & ore WC UT aR Ra SRT faite Rees ant ona Flare: Rrereepat a oftre were & eee, A es ET 3 Roa Sr eae baie: (cya eve (Achiovements of Advertising) Faget -gerefenrat & ate? Ree Fret Pola ar wgar kuas-aitear rey Tas aatheed Teg eras : ‘eisai Be ya Rey St aReseen 8 de Rye Reamer ste Re T, 4___ Fifer ser aftestogry ee ARE er Bitch en BY Pere eaeteareea a ypttary (Evaluating Advertising Btfectiveness) ayrart (Sales Research) sory Op sreren aot aypenteser Ferrer fe: ee ae -arerere eave PeaRt ey wht Peoeh et coer ovr remet & fae aree Rererey Se srerer Ber eareor Sr Sheer lear sett eer ere 7 is afetten Gt Ge (Variables) Ree ef otic Renee ae gear are Sethe Pw egaagz yaa? 333! a reer Paver mre & a Preaearwr sree eer eh er areca ae kt Hore rt et 1) ct got Sit eee a Stet es Pera re are at, Sr yes ee A Fe aa onee Reaver et reat TS Paome BH or A ay ome & at ae ewer srr & cor eh gap wrfbren RRrerere eh ot Pere Be are & zoe ot ge at ane. otf a Prenat afer (Advertising COPY) oa A TT ET A wea wer fog, rea TTT fee ray are se eee BH BT MTene Pere wom SRY a cas eine we 851 8 ont she oa Prom 2 BE a Ge Ee UTE RA see om tent there René 2 @) rere a eter, ger (ity gore + Sextee- yer wee wen sre flere af fester tes rer 706 Proposed) Pramet pe eof Merit Tes—eai sate iat : ; a 2 a BN Pr ey oe aE as <= IU are ord § saat ae REN Es ohteasw eee eee ae) on > 4 : a 4 a a a 4 ; ara e 2) Feat eer ee | eget tet eee SoU str & Ps ear SPY Re Fer ariel TOT TBE inthePerkiinicene sho cor at G) Free Whe Recall Test) —ate wh feet re aft Rie Re pe ren te al tab olla ee tbr Remet eee Remrees areeat a eared et omen Bi aie ore ares gee & eB sae“ A Pe att are © ei ee ae Pred Brae & fs Pree saree cer ge gH ATT athe a F rer eet pa aE Praret @ fea oe Bares ahetr, Gi TBA ee edits Graver she, Gil) TTT TIT, TT @) Aer es (Gallup and Robinson Test)—484 SEK 24 aS! SI ITS aren Perch ore # Paeres wor oT) fie Sra er are & A ear Se Ge Vee aT im eastern Paver ©? a ere a” aren Beet fre wes ee we arost & Fa cal PRK Ty of git wee RH Fa ms oer & Rb es He i UE ‘pe cea RON NT Radio. io and-Television Recall Test) —a Fs Te ere eat PE & afer fo, we afte rsa sen R as ease TETAS SEF 2g F mL TE te eT a ar cafe ar A Re? at ow as 1S ay for atest See BS ea my ser 8 Be eT Fv wa fe SE BRE tT Pass a gp eer eae Fo ST “ dpare Batten (Aftertesting) si Test) rer ft ce eerertenanaeeteerseessnen snes EOAphee aire $4 9 AWE bs Eien ese ie 18 Mette : » Rip | Bb tallnss ease dh [sedis bch $2 bya ge fea af 9 tc has 8 mts Ab me oO (SSUNHALLOGA4g ONISLLABACY ‘ONELVOTYA NI SNOLVLIATE GNY SALLINOTESTD unt Ph SESE fe kind WEPipitss Eni} > 5 5 12 BB pipes eek 08m DBS wean po Lbube) ay Helin |p UHL IP bike Me Vip AE fe lakspd Lente} SRS ie each wh gj og by 2 BY Wel Le Yedae LA rye & Die bie spe] AHH 1g wae Werifblhk fr LhiER) ey) eh Z bie om wh 2p BEE iP De peak ‘ophamptp iokph Bp 2 § lb Leal hl sy § BA bbl a if ls RIE bla Ris oreo RIBS S lg elit) Male QB ADA eel IP BB ASIP AE piles ooh [99 in 166 EAB Hobie} Qioblsk YE i: pols) g PRD Hl AS BEI SENS 9 tpete soins eS th bit Daye QD gine kane BD NESS 1B 8 eB atallepig ner igor ec cf paren) PO os Oo WA aye pie ap HE Pg elt ae Puy g ue an gs 3 > © eee | Ps op ; p > SP Heeb 21s 3514 a ee 4 =a 7 ae PEE 8's ‘ pee Noe ee mF ee _—_sp web bubty Yo 1 AE Aa 9 a ry : 0d) Wate) bee 4 Ipib & Jp izle ph LEB ee Ree bp phe ep po 1g wie Bib fe Rill Kp dinde elise ~{ITEAPOOD 1 blo Bb melas nos BE me $ 1D Ake alee fs Bub ded ke khIP 2 Ya bina hb kil 2p @ dls fp Dal <2) kabie} @ le ne) Me Beye +. bth bit Inblo DIP doaitse—(uonEZTe Pods Jo SoBCMAPY) Bis 1 ae ‘afte yon tie tina pn ody ate ne YR ee AS tka Dh el Ge Ga pl inky Ba Bib ype te wale BEY & ea eg EN Bee ‘Ri 8 dupe 4p pm Be pnp db bie pnie ue Bab Ye 3 : th Dik) B bhiiéey—(uatmapprn Jo Aurriqeyteay) prelene k= b 1g Dwap ng yin an ese OBES ng CD- a a en CNS RAE ep ID ‘ao quo ae nin ba JB iti anid pip4 wpa uaa ae He seal AAA ov ti CHILL EOP 5 SOUMED MR O FSAE yoSb \g ube lnk eae Ba, a 2 iM MEE , ; i | pie ip yal ok we ane Bile See ee EE re unt munis oon aeons pias ye Ba () (lg tpi is oo Bab fe kb Mahe DUIGIE Lh Iga ub sage 2 yale oi blo le Ne Dag Amgen Aaya) ws a 5) 1g IU elie Ibe Mf MAD 2D AH G De Lane Me Yo Skate ees joe saa gle bab yp phe nye 3 Wie Link eB ke kaw LE wo Boia eae ilies —(sonpord Jo ase UW SOUSUSAUOD) mmeIE fe RIE se yeDo» (z) bien Ha a fe Ha JOU RSC poymcuy sameaiouD spsein Gy (SoamaneD 0 SABRURAPY) tla oo 4 ie Ye won ple B tpl 4 Yeubyty enibey ‘4 ime Bus dey * Selene oN mo aD Ma pe ae fee ide mol WYRE OUBICD Hee & lest, AIR 2 Pe sends, we 2 ute oe 248 le Dai ge wes, SE Hen 28 1g sana ah ease Uk eB 8 es apseg am ages 1 wr) Me Sep pce a a nnn nay —onoag aon wage bb tie oun yaa 2 ho is ee Aegina 4 eos nt ng 2 oni ee STDBR wl 63 Geb Bae FR GESb & BE wh Bah B/- Ree ine gma 12 Bie Bayi ae % ike eh MO Se MABE i aD & Hh} 1 10 WAND Ble fe Bey ee = (Aenea om 30 imemdoresect OMIOUOTE) wise eps I 12 (.) MA i8 hse py ah:name—ceomema emomiop cp ay ui mun @ onan at 2 ak ik Geeta ej bn ea ton Haaney9. 20h LO geet MiIbhy US) BK BE | fen tS romnn onye sr ag ib ig se une lo Die af hn & ist Hebei —(erodedenan, FO SmCoMT ut swaIOUT) RIE fe hile Ye Ikbrateai (5) ‘ 1g Qube ® ttt: Opi yma na unumy—(oonnoduay Anisoe) emai) 1 Apia 2b fs 2 oy tee pou ie bib dane 1 Yee ‘nites —(Gteto0g 30 Bari Jo prepong areata) win @ eau Hh (S| z 1@ pie kj Bab 2h nSle bib Jo Wiehe PE Lee Je Hob ney Diy @ mm nayud ind In ne xn sel 1 9 ae a A fete bliss —(asurTPpIPY Jo IOYUMNY UF UORINPAA) Me fe Mak be Ihdtae (Z) ene 1g spe bjeno umpye Lblish) Ue Jpubep 1g Qs pls Quabe g bh leg pin 8 Day Up he LhlteY IPL “wae S203 19 kRIS sh hp HAI ke eh 2h Ie Ite L518 IPSh Werk iw IShieb} bh piwiawe “JME HLIe be ehilsE]—(suosIeg [wroAIs 1 UIeA|AATA) weld 1 Yosay Ie (I) (Arapog 01 soSemeapy) bated ue iets (AD) 19 Uetphe Weeks Bey hel & salts Bab ‘ie 'g er Be inch sebio upems Bhp kg [esl Hebi} —(szommorsn 01 suorrmuopaT) jah ke pane (8) 1g APMP ple belt 4 kia ke dddtak BAEZ AVA IWry LOW b pIbmDA i odle QO Q pur tse) Heil 1m yeBde Liey—(s2ord uy Among) womy te dk (1) 2 eens es’ pee ued yoDan Ke @elt gn g IPE Me be ih IWR Jplb bla B LeBee Yupone mie pi his bs ys ey—(CoHadIED 7 Pu) a i (9) pcre ees Bab p big HpRy RIS IP ae 8 dee ® 1 Abo gp slp Di Ble AUER CURE HORNS) ek MS) 1g4P2 Bib bk hle @ tink Bie 2 Ips g.ub@> uby8 nts) Ae YoBo bles Od PoPEaTOUT) BAR ee (r) ee ahah ehilse}—(Su2T19S 1 WOMENS) We ke weber (¢) pigs gh ke yobeey 1 ule ‘pnup wo Imp mp fetal BBL 8 RD Obs Yo pe Yh ike @ Bee qupe g wie ue So Ra UNE I, pune OOUTOAET Jo SUES TUSUTULGA) LD pe 1 eee (C) pope hu 2 nues— 1g We [2 Selene pny ey er ne 4 Je eae RR ARIE NE BD YE HO neo ee ae a pakgoys Een BAR zeea a 19 gis to et eg en bm ob, be) @ Pile Ay ets DB fe Due . Bis | Dat sny—(Smeoe TN 30 9°) nay epg ae és 12 QDI) Jee peli. Boe nik ne @ Bp 1g pth we ee So) 2 IDR belo Ise FPHADIN Lebitste}—{aorrdETOC 07 TE) ele Bw ons (1) a ~y49 sone Sn we = 5 wane ae asin st 9 2B BM nos : ya ibts dn sae oppo reenng Se SS jae = Be snc in dz bi) 19 108 PUBIC ET gy yeaa r y * “gp pss APE pt g Be, pupa wl a Se 22 ms mois 296 3 ge Ts gee BS 255 19 pie Joo parry 28 Dy! 90 4058 6S EP 52 os s emcmscesmevr Ces eg ge ® Fee og Sunmyone BEET” as mse gh ee Tel x pee ‘enutny ypibs.. 2 2 2 ib ve oe vs pre Ee TE malian iets mts; (ie ga - (Bigg joe He eet Sgn Leable) 4pulRblisls ye ABBE 7g lb lebih ‘Dhue WigRne ph ERE dp Lhe x ibe lef {iyiysbllsyb Age Lelie “F eee ina taal ma te roost hey & bbl) / [Qe Ube de eon Bebe pli RR Re PUL ise dexalis, jelly “ Vil inne ip JDP Hye) Sie ele Ble & Liebe ‘Sips ehlls DUAN ge bie) 23 LA BABE Ih Ise bills @ Iepieiblbs hie, S él Dust Ba 5 apie ee ee ee Se Be Ly Fe ae 4 aoe e 1 Wee Ypee fp Bike yp ee eUh) col 3 ILE Uo 9th 2h’ Die bE Nok BE 121p2) Wie IbobebUP Wb EIBEE Ob 22 SRE ‘esa 2 Wale pee Upto yee) meme & Bb B Ede nie) (©) 19 BD Yew 5 $ Api Yee Nee kas fs Die ye Bie 8 are ie de i Lae ye ate Meum 2 12a dh WalLahe fy dike ddd Agnes 3 SL eg tn a pa ee ee Ba im ka Yi ‘nie “Stond0ud 40 1509 Aa a ee ACV S20@) ely) q Yel 26 a Wan fe Andy ae ee ae, keg ¢ Ria Eaufama dada wd wa werk aat ofenteet [SALES PROMOTION & PUBLIC RELATIONS AND PUBLICITY] Oe oe ae i ee fama dada @ ae. (MEANING OF SALES PROMOTION) Owe See Bog cee. fame ead & ant ox eal & Bat Pra HT wert & fey Ped re 87 ; s 2) wae Ue sioner Ot eH, “Peon dae Pros dade & steer wr H ag w ser of et © ST eran Br" i (3) ere a 3 et, Peo eet Benen Rare, Peseta HA @ sarees s s (4) Weare aR 3 SATAN, “1 Roam ot Sates Ror a Rare at sted 8S weortt SI (5) Ue, &. vitor & areal H, “Poe deeds Fa eet Peet ane ett 8 Brrr ake Reensit, Rare Purr ud Reval & anit at aafaa wor a aed tar g after wrt BY cere & Fra Pest ag eH eH snes kr St & FO Her Fa ow } Sales promotion means “any steps that are taken for the purpose of obtaining orincreasing sales.” Seed ivit pl and help to make them more effecitve.” “* American Marketing Association : Journal of Marketing, October 1948, p. 24. 5 “Sales prem ee ee ee teheo whowe purpone sto euplamant to to-ocioala and to make more effective the efforts of the sales farce, of the advertising department, and of thu distibutors and to increase cales and other wise simulateconsumers totakegreaterinitiative = in buying” LK Johnson : Sales & Marketing Management, p. 540.ae ere: Baase BS Per EP & a eae odes sama Poet 81 SSE Pease ET aH eer ; gages ot oie Reema o fans fare 8 gra Seer SATE TIT BL I Hee FR ee a5, ft ah B20) Rome Sa aH ars oh 35 Ray Clo Attract New Customers) —Ua Prien 2 St Sear % ae Heat Bi Reco dae & aos FE sis, ie sree Shae A ctor nie ge we Fl eed aide win Ge H fSq (To Increase Use by Present Gace Boars am sta or meal & water Gt agar St Cat & ot aax Aad, Scene Hcg ah sade Ho i Ba NAT Sh aH & FOI woes ff sa B HT fea nt & SS, rT ah, sheer, aerarang, oiel sin 3s faa dad & are Fy (To Counter a Competitor's Sales Promotion sg ovat det a ae ay anew & ak ewe aioe Ger ae oh ae AA roa A siet Bl Geet Saat ievinh Gems fess daca & Sa eS ae a, + lapse ratepreitrer Feama sent 2 eng #344934 | SIA YAMA eeir rts te cr eae 239 fae | Sena e ore Se EN eB re he Ho ont 81 (5) ore 2 CS 1 ‘@, BOUT ey teh Ome ere eager Ah ery Bt ower genres ae ceY A afer Bert of *-Aeotard See TB areca (6) Pree Roe ah Pe ee Rae BAR A EE He BL CD HA I —g ent oe abbeval we Ree x oy sft Por cet fore 1 Ra Fer ame fee Re he ete tw i re ere i oe temas) sores dsm emt Fv 6 Rr de a ta, Beh ay Bs (1) weg aA eeore— ose eels ae a A er Kas So eee ee ee eo) oe eh ae aly et omy eae H ercwen cach Bi (4) ontt gf—eiftr Poh gy Rear ere | GAD wePiteR (Consumer)—anet ae waver wr Heer, ert flo af Pret era re eerie Oe Bat Sree & the eg eat oy ree (1) sae aesit Mt rene Pzoer ede eeHitems woes eet ah mer et i (ay sa et are erg Ps 1 eT aT See are BY mare, Bt 3) een sede ger (Peo Hea) ae see oT ET ea thor 4) Hr Rab ae FAR aorta aneg es Te Fs rt BI (5) sete eT TST, OT SA wr wea —are & wfrehenait F arr, BF aor sera Mh Pree B Pras Beer A THI eT aT es HRT Bekt Te (Ge, 50,000 &. a 1,00,000 %.) aT rar weg ater ree Fro Te HA Ht vat shat oh Fs omer & ot ema seer Bray arene A oe ast HY art (6) see ite USK, HE gee Panwa ar Sash a ee ae Fro oe & fora ota rsa rT weet 2 Agathe be : rere at iy S|) Regma Herds 3s seen 1S SAT, aT (TOOLS OF SAtals PROMOTION OR SALES PROMOTION DEVICES) a ees 0 aren era sree wet Fara art Perey (IYBES & METHODS OF SALES PROMOTION) Z eo ee, te het Bt 1 Ah we BY et reer een Es (ee Some, Home (0) ee me ee Po ee Pr eer St re ere EE ‘Roma ads See [ Tosti) Lo Fast ie) T aK ar BT ee peels ‘ i - Gp fea a |rh gee an eae 240 = rig war ufiedyrr Se (Consumer) ra er fae 4 sgavar o & SoG ET MET we wey yee FES EA ag oan ww Hee we “ es TH (Prospective anes eal a at emer rerenecce ee | Me Ua & Pech orer Fre at eg sr eaha ae ce & at Re dead os (2) See Ae Ber yderoy is “ os tae (Free Samples and Free Trials)—‘yya 7X Rasa dads fel ge cue & ona wg fe want a Bl ag eS acae gee we one & ar srw ura Be ond F ar ge Aaa Sorat A Re rere Be FRY om FP Gor A oH AS MMEm GAH A USNS TTS Sare| anita faset ang Be aver ge sey at fey eax Rar aren & afte oT Santen Se ae wT oem oar & Seat ae aT yee FA fre ora B) Fa Seer & SM & (@) fer Bt ae ar FET Bae Ps rat & Git Geet we aS % af@ Tree (Brand Loyalty) a acer F wera Ser Bl a) FIT TY eG A in F Wei a ghe ort Fi Gi) ouster Bt wes Ge wT aaa vei Peat BI (vi) gat RAT sat & ag Baie F afer one 8 Gt Meret at aq ora et cay at Prat wx eat BI a7 Fe Sead & ars get ae sre tf ag aden edie F an ae oH age & fou & siete & ot area # org icin aequit @ rash & aren gear ats sere ae Brat BI ona 4 ae ater ag, Rete, oer at sifSai, cergai, args, ome & Fafensit & arr soar Stet 81 ore feegeas Stat Ser a aes a at aS (Surf) AEA ara at asad seri & get pt & fee gue aie a1 ore weer FH ae wer grat & PR on J woe: 60 ad qd ara arin & snfsat are aed-fet Tent a tear era-qua Reni ond dt ht Prater ot ge Sree or ore or Ht Ge ae F aed-Raet Tey St qer-qeret aor ats ace BI ore meg ach iat 8 ot Profan safer est os sma asi ora we & she S78 agar VAT (Trial) Gere, $ HE uy Beil 3 qe Mae Rar oren $i ae ge rarer & Fee SAAT, & FH MT oH SHOT AY BY Far HY IAT AT S ST oy ret we 31 me Q) FFI Coupons) FA Ve WHT how wa 4d saat quam & Be We gear Geren & are aga feat wT Pe ee eas aa BAB eh”? ae Uw Wa AE BR Peat wry ag & ma Ser fee, 2 “Sampling as a sales promotion device ig:the actual offering of a free trial of a produet to- consumers.” —Otto Kleppner : Advertising Procedure, p. 421. 2 “Acoupon is & cortificate that, when presented for redemption at a retail stare, entitlea tis hearer 1 a stated saving on the purchase of a specific’ 3 —John F. Luick & William Lee Ziegler : Sales Promotion & Modern Merchandising, p. 43.