Roll no Name Company Product

140011 Divya Jyoti Apple Ipod

140009 Bhnaushree Jha Maruti Suzuki Maruti 800

140021 Mani Raj Nokia Nokia 1100

140028 Priyanka Srivastava Amul Nutramul

140041 Sudhanshu Kumar P&G Gillette Mach 3

140041 Sudhanshu Kumar P&G Gillette Mach 3

INTENTIONAL USE :-
P&G EXPANDS A
140031 Ruby Ruchi P&G PRODUCT LINE

Unintentional use:
Kodak launches a low-
cost product
Cannibalization

Apple saw the first decline in its sales and profits in 13 years, triggering a selloff in the financial market that wiped
billion of the company’s market value. As recent as in 2020, 49.7% of the company revenue came from the iPhone.
first and foremost a mobile phone provider, which in turn highlights the danger of overreliance on a single pro
growth.Under Steve Jobs, Apple had a track record of cannibalizing its own products. In 2005, when the deman
iPod Mini remained huge, the Nano was launched, effectively destroying the revenue stream of an existing prod
while iPod sales were still going through the roof, Jobs launched the iPhone which combined iPod, cell phone, and
access into a single device. The iPhone launched as Apple was achieving peak iPod sales—about 22 million unit
exactly the right time for Apple to cannibalize its own business. So resolute was Apple's determination in trading
profitable business for an unknown future that Jobs reportedly said "If you don't cannibalize yourself, someone else
this particular scenario, the iPhone did cannibalize the iPod, yet it also opened up a much broader market. This blu
made Apple reach a completely different scale, by bringing it in the hands of mass consumers. Overall, this is a
effect as turnover of new products allows company to get old users to spend money and keeps their products curre
is very important in technology related fields. This is still an example of Apple betting sales of the old product to g
sales on a new product in this case it was a success.

One of the very famous India’s leading passenger vehicle car – Maruti 800 was cannibalized by one of it’s own Maruti product
Maruti Suzuki Alto.
The passenger car section has seen drastic rise in India since the turn of this century where Maruti 800 became the leader in t
cars segment.
Then Maruti Suzuki launched its another small segment car i.e., Suzuki Alto with new design and add-on features.
This decreased the sales of Maruti 800 with an increased sales of Suzuki Alto.
Then Maruti Suzuki launched its another small segment car i.e., Suzuki Alto with new design and add-on features.
This decreased the sales of Maruti 800 with an increased sales of Suzuki Alto.

Mobile phone companies or shall I say most of the IT companies (both hardware and software) are one of the best examples o
Cannibalization. Prior to Smartphone era we saw this with Nokia where in every 6 months they used to come up with a new m
voice phones which was impacting the sales of their own previous models. Currently almost all the mobile companies are pra
fear that competition may come up with a new value addition which forces these tech companies to relaunch almost similar p
with some additional features in the certain intervals, which gives opportunity to market their Brand round the year and wit
additional changes in sales pitch (communication strategy) to give their existing customer a kind of comfort that the Brand wh
are using is innovative and does compete with the best in the business.
Like when Nokia was launching it Java Phone Nokia 5233 it tried to promote it more the than it’s keypad phone Nokia 1100
boosted the maket for touchscreen phones and Nokia 1100 lost it market share.

A situation in which a new product consumes the sales and demand of an old product is referred to as market canniba

This may have a negative impact on the present product's sales volume and market share.

As we know the brand “Amul” is owned by the Gujarat Cooperative Milk Marketing Federation. It is the largest food
marketing organization in India, with a revenue of $5.4 billion.

One of the Amul products “Nutramul” was cannibalized by one its another product “Amul Kool”.

A brand leader that keeps getting stronger is Gillette. Gillette is a world known multinational company in shaving p
market and hold more than 70% market share. In 2016, P&G upgraded the Gillette Mach3 razor: This product com
disposable, sensitive and "turbo" variants as well.
One of the very famous brand Gillette a shaving product – Gillette Mach3 was cannibalized by one of its own produ
Gillette Fusion Power.
This is one brand which has really set the trend for cannibalization. It used this strategy to push people in USA to swi
Mach 3 to Fusion and was successful. To put things into perspective, Fusion was 40% higher in cost than Mach 3 a
was the first billion-dollar brand for P&G.

Sell of Gillette Mach3 is declined and Sell of Gillette Fusion power is increased.
 A brand leader that keeps getting stronger is Gillette. Gillette is a world known multinational company in shaving p
market and hold more than 70% market share. In 2016, P&G upgraded the Gillette Mach3 razor: This product com
disposable, sensitive and "turbo" variants as well.
One of the very famous brand Gillette a shaving product – Gillette Mach3 was cannibalized by one of its own produ
Gillette Fusion Power.
This is one brand which has really set the trend for cannibalization. It used this strategy to push people in USA to swi
Mach 3 to Fusion and was successful. To put things into perspective, Fusion was 40% higher in cost than Mach 3 a
was the first billion-dollar brand for P&G.

Sell of Gillette Mach3 is declined and Sell of Gillette Fusion power is increased.

INTENTIONAL & UNIN

After a century of making soaps from animal fats and vegetable oils, Procter & Gam
began developing synthetic detergents in the 1930s. Then-chairman William Procter s
the decision, “This may ruin the soap business. But if anybody is going to ruin the so
business it had better be Procter & Gamble.”
He was right. When P&G launched Tide in 1946, the new product quickly cannibalized
company’s traditional soap brands. Tide took market share from competitors like Col
and has been the top-selling laundry detergent ever since

To compete with low-cost competitors, Eastman Kodak introduced Kodak Funtime, its
economy-brand camera film, in 1994. The company was concerned, however, that t
success of the less expensive camera would eat into its more profitable mainstream
brands.
As a result, Kodak decided that Funtime film would only be available for purchase in
spring and fall, rather than during the busy summer and Christmas shopping seasons.
didn't work out either.Customers of Kodak replaced their Gold Plus film purchases wit
less expensive product. To maintain its core product line, Kodak had no choice but to c
Funtime.
Images
NTENTIONAL
Graph
Roll No. Name Company Product Image Reason
140011 Divya Jyoti Apple Ipod