Scribd Logo
Upload

Welcome to Scribd!

  • 2 views

    Theoretical Foundations On IMC Alternative Media

    Uploaded by

    Nilaga Beef
    The document discusses 9 different theoretical foundations related to integrated marketing communications (IMC) and alternative media, including the CBBE theory, principle of synergy, commitment and consistency principle, relationship marketing theory, systems theory, Marxist media instrumentality, AIDA model, hierarchy of effects theory, and accumulation theory. Each theory provides a different perspective on how IMC and alternative media can be understood.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Theoretical Foundations On IMC Alternative Media

    Uploaded by

    Nilaga Beef
    2 views1 page
    The document discusses 9 different theoretical foundations related to integrated marketing communications (IMC) and alternative media, including the CBBE theory, principle of synergy, commitment and consistency principle, relationship marketing theory, systems theory, Marxist media instrumentality, AIDA model, hierarchy of effects theory, and accumulation theory. Each theory provides a different perspective on how IMC and alternative media can be understood.

    Original Description:

    Original Title

    Theoretical Foundations on IMC Alternative Media (1)

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses 9 different theoretical foundations related to integrated marketing communications (IMC) and alternative media, including the CBBE theory, principle of synergy, commitment and consistency principle, relationship marketing theory, systems theory, Marxist media instrumentality, AIDA model, hierarchy of effects theory, and accumulation theory. Each theory provides a different perspective on how IMC and alternative media can be understood.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    2 views1 page

    Theoretical Foundations On IMC Alternative Media

    Uploaded by

    Nilaga Beef
    The document discusses 9 different theoretical foundations related to integrated marketing communications (IMC) and alternative media, including the CBBE theory, principle of synergy, commitment and consistency principle, relationship marketing theory, systems theory, Marxist media instrumentality, AIDA model, hierarchy of effects theory, and accumulation theory. Each theory provides a different perspective on how IMC and alternative media can be understood.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Theoretical Foundations on IMC and Alternative Media

    1. CBBE Theory
    https://www.qualtrics.com/au/experience-management/brand/keller-vs-aaker/

    2. Principle of Synergy

    https://link.springer.com/article/10.1007/s11747-011-0259-0

    3. Commitment & Consistency Principle

    https://www.crowdspring.com/blog/marketing-psychology-commitment-and-consistency-
    principles/

    4. Relationship Marketing Theory

    https://www.managementstudyguide.com/relationship-marketing-background-and-theory.htm

    5. Systems Theory

    https://www.onlinemswprograms.com/social-work/theories/systems-theory-social-work/

    6. Marxist media instrumentality

    https://revisesociology.com/2019/08/02/marxist-instrumentalist-theory-media/

    7. AIDA Model

    https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/
    aida-model/

    8. Hierarchy of Effects Theory

    https://www.investopedia.com/terms/h/hierarchy-of-effects-theory.asp

    9. Accumulation Theory

    https://pages.uoregon.edu/dmerskin/theories.htm

    You might also like