CHAPTER 1

INTRODUCTION

There are many varieties of taro, the root of a perennial plant with large, elephantine
leaves. Some are small, round, and hairy, like rodents, others are larger and elongated, like
daikon. Inside, the flesh ranges pure white to ivory with streaks of pale purple.

You may be thinking that with the abundance of potatoes, sweet potatoes, and squash
available during the fall and winter, you're already happy with your repertoire of starches.

The texture of taro is unlike any other root vegetable or squash. Steamed or simmered, taro
is soft and almost custard-like, yet still firm and dry at the same time. Its complex flavor makes
potatoes, in comparison, not as interesting to eat. Though taro is often said to have no
distinctive flavor, the larger varieties possess a slightly fishy, meaty taste that's unique in the
root family. Smaller varieties of taro, though not as memorable in flavor, have a pleasant
sweetness. Whatever the variety, the root has a soft and flaky texture like that of a roasted
Japanese or Korean sweet potato, only with slightly less moisture (Chichi Wang, 2019)

Maja Blanca, also known as Coconut Pudding, is a luscious Filipino dessert mainly made of
coconut milk, sweet corn kernel, and corn starch. It is believed that this dessert has a Spanish
origin when the Philippines was still under the control of the Spanish Colonial Government. It
was adapted from the traditional Spanish holiday referred to as manjar blanco, which means
“white delicacy”.

This rich and creamy dessert has a custard-like texture with an off-white color and bits of
yellow sweet corn. It is one of the delicious desserts that you can find in Filipino gatherings like
parties, fiestas, or celebrations (Lainey, 2021)

The taro(Sanfernando) is very nutritious foods but the children did not eat the
taro(Sanfernando).This study aims to know the level of acceptability of taro (Sanfernando) Maja
Blanca as market product in brgy. Hondagua Lopez quezon

The purpose of this study is to make the taro(Sanfernando) Maja Blanca as another
innovation of taro (Sanfernando) for the children who did not eat taro(Sanfernando) vegetable
and have a new product to the market of Hondagua Lopez Quezon.

This study aims to know the level of acceptability of taro (Sanfernando)Maja Blanca as market
product in brgy. Hondagua Lopez Quezon.

STATEMENT OF THE PROBLEM

This study sought to answer the level of acceptability of taro (sanfernando) maja blanca as
a market product in brgy. Hondagua Lopez Quezon.
It attempts to answer the following questions:

1.what is the demographic profile of the respondents as to:

a.) Age

b.)sex

2.what is the level of acceptability of taro (Sanfernando) Maja Blanca as a market product in
Brgy. Hondagua Lopez Quezon?

a.) quality

b.)taste

c.)texture

d.)cost

3. How much are the respondents willing to pay for Maja Blanca in Brgy. Hondagua Lopez
Quezon?

HYPOTHESIS OF THE STUDY

There is no significant relationship between the demographic profile of the respondent on

the level of acceptability of taro (sanfernando)(Colocasia esculenta) Maja Blanca as a market
product in Brgy. Hondagua Lopez, Quezon
SCOPE AND DELIMITATION

This aims to the level of acceptability of taro (Sanfernando) Maja Blanca as market product
in brgy. Hondagua Lopez Quezon.

This study limited to the society of brgy. Hondagua Lopez Quezon.

SIGNIFICANCE OF THE STUDY

The significance of the study is all about the level of acceptability of taro (sanfernando) maja
blanca as a market product in brgy. Hondagua Lopez Quezon.

Seller- this study will help the seller to achieve high profits. Consumers will be enticed to buy
taro (Sanfernando) Maja Blanca especially, it is natural and unmixed with chemicals and can
even contribute to the health of every body
Buyer- this study will help consumers stimulate the body of each buyer, this product contains
nutritious ingredients.
Future researchers- this study will help the future researcher to improve their ability in things, it
also helps to expand the mind of the future researcher.

DEFINITION OF TERMS

Taro based on "Wikipedia" Taro is a root vegetable. It is the most widely cultivated species of
several plants in the family Araceae that are used as vegetables for their corms, leaves, and
petioles.

Maja blanca based on "Wikipedia" Maja blanca is a Filipino dessert with a gelatin-like
consistency made primarily from coconut milk. Also known as coconut pudding.

Market based on "Cambridge Dictionary" market is the business or activity of buying and
selling a particular product or service.

Product according to "Wikipedia" In marketing, a product is an object, or system, or service

made available for consumer use as of the consumer demand; it is anything that can be offered
to a market to satisfy the desire or need of a customer.

CHAPTER 2

Taro(Sanfernando) Maja Blanca as market product

 Review of related literature and studies
Maja branca, also known as coconut pudding. It was adapted from the traditional Spanish
holiday refferred to as manjar blanco, which means. "white delicacy" (Lainey,2021)

Maja blanca prapared of coconut milk, sweet corn kernels, and toasted coconut. This coconut
pudding is rich and creamy and is a delectable snack or dessert.

Maja blanca especial and maja de ube include evaporated milk and condensed milk, the
simple maja blanca is a basic mixture of coconut milk, cornstarch, sugar and corn kernels. it
used IT toasted coconut flake insteal of golden latik topping. (Lalaine Manali,2018).

Maja Blanca can served at fiestas, holidays and special occasion coconut pudding is a
combination of coconut milk, milk, cornstarch, and Sweetener. You may add corn kernels to give
Some contrast. Some used sugar as a sweetener but condense milk is much better to make it
creamier.Latik is the topping of the original Maja Blanca,coconut milk will becomes latik when it
simmered under medium fire for time. (Bebs, 2019)

CHAPTER 3

RESEARCH METHODOLOGY
This chapter covers the research design, research locale, research instrument and data
gathering procedures to show the flow and used methods to determine the result of the study.

RESEARCH DESIGN
This study was used a descriptive method in conducting research study. This study in
appropriate because the researcher want to discuss the level of acceptability of taro Maja
Blanca as market product.

RESEARCH LOCALE
This study was conduct around Brgy. Hondagua Lopez Quezon and it's market about the
acceptability of taro(SanFernando) as market product

SAMPLING TECHNIQUE
The researcher use Simple random sampling a sampling technique in which each member
is creating a questions for all residence in brgy Hondagua Lopez Quezon and a population has
an equal chance of being chosen though the use of an unbiased selection method each subject
in the sample is given a number and then the sample is chosen by a random method