This document discusses a complementary learning activity about consumer behavior. It involves a mind map related to the probability of purchase and how it can be influenced by positive and negative reinforcement, as well as refusal to consume, which impact consumer behavior.
This document discusses a complementary learning activity about consumer behavior. It involves a mind map related to the probability of purchase and how it can be influenced by positive and negative reinforcement, as well as refusal to consume, which impact consumer behavior.
This document discusses a complementary learning activity about consumer behavior. It involves a mind map related to the probability of purchase and how it can be influenced by positive and negative reinforcement, as well as refusal to consume, which impact consumer behavior.