Lesson objectives

At the end of the lesson, you are

expected to:

know the concepts of persuasive text;

distinguish the different features of a

persuasive text.
Persuasive
Text
Persuasive Text
Techniques in Persuasion

Features of a Persuasive Text

Assessing a Persuasive Text
What is Persuasive Text?
- is any type of text that aims to convince
others by presenting a point of view.

Source: Content Fiesta

Techniques in Persuasion

Ethos Logos Pathos

PATHOS
is a persuasive strategy that
plays on the readers’
emotion to influence
acceptance of your
argument.
 A B

WHICH MENU MAKES THE FOOD MORE APPEALING?

 LOGOS
Is a way of persuading
the readers with reasons,
using facts and figures.

COVID-19 Tracker | Department of Health website (doh.gov.ph)

ETHOS
is a persuasive strategy used
to convince the readers
based on the author’s
credibility or character.
Maria Jessica A. Soho
Broadcast Journalist
Techniques in Persuasion

Ethos Logos Pathos

 Features of
Persuasive Text
 Features of Persuasive Text

Present tense
• Adds up to the hyped of the presentation
of argument because it makes more
interesting rather than other forms of
verb.
 Features of Persuasive Text
Present tense
Past Present Future

“It’s More Fun

in the “It was more Fun “It will be more
Philippines.” in the “It is more Fun in Fun in the
(Department of Philippines.” the Philippines.” Philippines.”
Tourism)

CONVINCED ALREADY?
 Features of Persuasive Text
Connective and conjunctions
• Shows a logical presentation of an
argument in the text
• To track down if the arguments or
viewpoints of the author are in thread or
connected
Examples:
therefore, thus, in addition, also, in conclusion, first, then, next,
since
 Features of Persuasive Text
Powerful verbs
• Trigger and sway the decision making of
the readers or audience
Examples:
achieve, change, inspire, realize, transform, win,
motivate
 Features of Persuasive Text
Strong adjectives
• Put more
flavor to it,
more tempting,
and injects
more
conviction
Source: Greatist
 Features of Persuasive Text
Strong adjectives
• Overloaded use of adjectives in a persuasive
text will lead to a wordy awkward text
Our bestselling Petunia Mix contains a wonderful
blend of 20 different types of Petunia flowers. Get the
weather-resistant, colorful blooms of Petunia Mix for a
Awkward sensational, long-lasting display of dazzling colors. 8 adjectives out of 31
statement words or 29%

Our bestselling Petunia Mix contains 20 types of

Petunia flowers. The flowers are weather-resistant, so
you can enjoy their dazzling display of colors even after
a rain shower. These Petunias flower from early June to 5 adjectives out of 37
Better late September. words or 14%
Statement
 Features of Persuasive Text

Emotive words
• Subtly attack its readers in an emotional
state to be more sympathetic to the
viewpoint
 Features of Persuasive Text
Emotive words
“One hundred years later the life of the Negro is
still badly crippled by the manacles of
segregation and the chains of
discrimination. One hundred years later the
Negro lives on a lonely island of poverty in
the midst of a vast ocean of material prosperity.”
– I Have A Dream by Martin Luther King Jr.
 Features of Persuasive Text

Paragraphs
• Must be cohesive and organized that the
audience must be able to identify its
introduction, body and conclusion
Features of Persuasive Text
Paragraphs
Introduction

➢ Catchy hook
➢ Background Information
➢ Thesis Statement
Features of Persuasive Text
Body
➢ Topic Sentence – main idea or support
of thesis statement
➢ Evidence – information from a reliable
outside source that supports the main
idea
➢ Analysis – support the evidence and
build the paragraph
Features of Persuasive Text
Conclusion

➢ Summarize the main points by

restating and reinforcing thesis
statement and supporting evidences.
➢ Call to Action – what you want your
readers to believe and do.
Introduction • Grab the reader’s attention by using a “hook.”
• Give an overview of the argument.
• Close with a thesis statement that reveals the position
to be argued.

Body • Each body paragraph should focus on one piece of

evidence.
• Within each paragraph, provide enough supporting
detail.

Conclusion • Restate and reinforce the thesis and supporting

evidence.
• Includes a call for action
 Features of Persuasive Text

Repeated words
• Gives the audience an effect of gradual
agreement of the argument
 Features of Persuasive Text

Rhetorical questions
• Add more interaction to the audience to
become critical about a specific issue or
a certain product
• Doesn’t require a direct answer or a
factual answer from this audience
 Features of Persuasive Text
Rhetorical questions
"Are we a nation that tolerates the hypocrisy of a
system where workers who pick our fruit and
make our beds never have a chance to get right
with the law? Are we a nation that accepts the
cruelty of ripping children from their parents'
arms? Or are we a nation that values families,
and works to keep them together?" - Obama's
Immigration Address
 Features of Persuasive Text

Exaggeration
• Tries to emphasize the argument and
makes it more authentic
Examples:
Ireland-a land whose scenic splendor stirs every
emotion from pure exhilaration to peaceful calm.
 Features of Persuasive Text

Facts and statistics

• Makes a persuasive text strong enough
for the audience to believe, credible, and
valid.
• Presentation of data in his/her argument
 Features of Persuasive Text

Personal pronouns
• Allows your audience to feel the sense
of belongingness where they believe
that you are talking to them directly.
• “we”, “you’’, “us”
 Features of Persuasive Text

Personal pronouns
Example:
“We can do this. We heal as one.”
“You can be the next star.”
“All of us will work together hand-in-hand.”
 Assessing a
Persuasive Text
Assessing a Persuasive Text

Structure/Clarity
Evidence
Logic
Assessing a Persuasive Text
Structure/Clarity
• Is there a conclusion?
• Does it make sense?
• Is there any vagueness or confusion?
• Is the main point clear?
• Is the other side of the issue presented?
• Was the content persuasive?
• Was there a logical progression of ideas?
• Was the language suitable to persuade the audience?
Assessing a Persuasive Text
Evidence
• Does the information come scholarly, peer-
reviewed sources?
• Did the author incorporate evidence into their
argument?
• What evidence is presented?
• Is the evidence convincing and sufficient?
Assessing a Persuasive Text
Logic
• Are there any errors in logic?
• Is the author limit the amount of fallacies
within their argument?
• Is the argument sound?
• Is the argument made without bias?
• Are the inferences based on the evidence
logical?