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Assignment 1 Business PLAN Group 9

Business Plan (Universiti Utara Malaysia)

Studocu is not sponsored or endorsed by any college or university

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BPME 1013 INTRODUCTION TO ENTREPRENEURSHIP

SESSION 2021/2022 (A211)

GROUP B

ASSIGNMENT 1
BUSINESS PROPOSAL & BUSINESS MODEL CANVAS (BMC)
(NZCRUNCHIES.TEN)

PREPARED FOR:

PROF. MADYA DR. NORASHIDAH BINTI HASHIM

PREPARED BY GROUP 9:

1 NURUL ATIKAH BINTI AZHAR 285178

2 PANG YOKE PENG 285190
3 NUR IZZATI BINTI MD JAIS 285218
4 SITI BALQIS BINTI MOHAMAD MAZHAR 285234
5 NURRIN MASTURA BINTI MORAT 285251
6 CHUA YI LING 285269
7 MOHAMAD FAHMI BIN ZULKEPLY 285282
8 ANA ASYIKIN BINTI ZULKIFLE 285312
9 NURDENA SAFEAH BINTI AZMAN 285328
10 YAP ZHU QI 285332

SUBMISSION DATE:

19 TH JANUARY 2022

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Table of Contents
1.0 EXECUTIVE SUMMARY ...................................................................................................... 1
2.0 INTRODUCTION OF OUR BUSINESS ................................................................................ 3
3.0 MARKET PLANNING .......................................................................................................... 9
3.1 TARGET MARKET SELECTION ................................................................................... 9
3.2 TARGET MARKET SIZE AND TRENDS........................................................................ 9
3.3 SALES PROMOTION MIX AND STRATEGIES ............................................................ 9
3.3.1 PROMOTION ........................................................................................................... 9
3.3.2 PUBLIC RELATIONS ..............................................................................................10
3.4 PRICING STRATEGY...................................................................................................11
3.5 PRODUCT STRATEGY ................................................................................................11
3.6 ANY RELEVANT INFORMATION FOR MARKET PLANNING ......................................11
4.0 MANAGEMENT AND ORGANIZATIONAL PLAN ...............................................................12
4.1 GOALS AND STRATEGIES OF THE ORGANIZATION................................................12
4.2 ADMINISTRATION AND ORGANIZATIONAL STRUCTURE ........................................13
4.3 FUNCTIONS AND RESPONSIBILITIES .......................................................................14
4.4 ORGANIZATIONAL EXPENSES ..................................................................................15
5.0 PRODUCTION OR OPERATION PLAN .............................................................................16
5.1 SCOPE OF OPERATIONS MANAGEMENT .................................................................16
5.2 PROCESS OF OPERATION ........................................................................................16
5.2.1 PRODUCT DESCRIPTION ......................................................................................16
5.2.2 PRODUCT APPLICATION ......................................................................................17
5.2.3 PRODUCT ADVANTAGES ......................................................................................17
5.3 OPERATION FLOW CHART ........................................................................................18
5.4 OPERATION EXPENSES.............................................................................................19
5.4.1 QUANTITY AND COST FOR EACH PRODUCTS ...................................................19
5.4.2 ONE TIME EXPENDITURE .....................................................................................19

5.4.3 MONTHLY EXPENDITURE .....................................................................................19

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6.0 FINANCIAL PLAN ............................................................................................. 20
6.1 SOURCE OF FUND .................................................................................... 20
6.2 BUSINESS START-UP BUDGET................................................................ 21
6.3 STATEMENT OF PROFIT AND LOSS ........................................................ 24
6.4 STATEMENT OF CASH FLOW................................................................... 26
6.5 STATEMENT OF FINANCIAL POSITION ................................................... 27
7.0 BUSINESS MODEL CANVAS ........................................................................... 28
8.0 CONCLUSION................................................................................................... 29
9.0 REFERENCES .................................................................................................. 30
10.0 APPENDIX ...................................................................................................... 31

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Appendix I

Entrepreneurial Skills Rubric

Level 1 Level 2 Level 3 Level 4 Level 5 Marks

Executive Group did not Missing parts Had each Had each Presented in
Summary include in of the component. component a way that
presentation executive Might not have overall clear was clear and
or to such a summary. been clear or but might have made sense
limited Left some well left some to
degree it questions. described. questions. stakeholders.
would not Left some Had each
count. questions. component.

About Group did not Missing parts Had each part Had each part Had each part
Business include in of about of the about of the about of the about
presentation business. business but business and business and
or to such a Left some not presented started to supported the
limited questions. in a very clear support some decisions.
degree it or organized of the Clearly
would not way. Was not decisions but presented.
count. supported. still left for
Left some some
questions. questions.

Marketing Group did not Missing parts Had each part Had each part Had each part
Plan include in of the of the of the of the
presentation marketing marketing plan marketing plan marketing
or to such a plan. Left but not and started to plan and
limited some presented in a support some supported the
degree it questions. very clear or of the decisions.
would not organized decisions but Clearly
count. way. Was not still left for presented.
supported. some
Left some questions.
questions.

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Management Group did not Presented a Presented an Presented an Presented an

& include in management management management management
Organizational presentation & & & &
Plan or to such a organizational organizational organizational organizational
limited plan but not plan and then plan turned plan turned
degree it supports or either and provided and provided
would not explanation. provided support and support and
count. support or explained how explained how
explained how it represented it represented
it represented the work the work
the work environment. environment.
environment. Might not have Completely
been clear and well
completely presented.
clear.

Operational Group did not Presented an Presented an Presented an Presented an

Plan include in operational operational operational operational
presentation plan but not plan and then plan turned plan turned
or to such a supports or either and provided and provided
limited explanation. provided support and support and
degree it support or explained how explained how
would not explained how it represented it represented
count. it represented the work the work
the work environment. environment.
environment. Might not have Completely
been clear and well
completely presented.
clear.

Financial Plan Group did not Only Presented Presented Presented

include in presented the both cost and both cost and both cost and
presentation cost or the revenue but revenue and revenue and
or to such a revenue. did not provide provided provided
limited support or support. Not support.
degree it research for completely Clear and well
would not how they got clear but presented to
count. the overall good. stakeholders.
information.

Business Group did not Only Presented Presented Presented

Model Canvas include in presented the business business business
presentation certain model canvas model canvas model canvas
or to such a component of but did not and provided and provided
limited business provide support. Not support.
degree it support or completely Clear and well

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would not model research for clear but presented to

count. canvas. how they got overall good. stakeholders.
the
information.

Overall Group was Group was a Everyone Everyone Everything at

Presentation disorganized little participated. participated in a level 4 plus
and the disorganized Each section the it had
presentation and there was presentation. something
was not were some presented. It The flow made that made it
coherent and parts that was not sense and it stand out just
could not be needed work. always clear. was clear, a little bit
followed. Might have entertaining more.
Missing missed one and
many section. professional.
components.
Someone
Someone or
might not
a few people
have
might not
participated.
have
participated.

Score = ……/ 40

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1.0 EXECUTIVE SUMMARY

The concept for this business arose during our first online meeting, which occurred during
the period of online learning. Therefore, students can enjoy it during online learning so as to
get rid of drowsiness at a reasonable cost that is affordable to them. Nzcrunchies.ten is a
snack that is easily available in Malaysia because its marketing has spread throughout the
state such as Kuala Lumpur, Selangor, Kedah, Perak, Negeri Sembilan, Terengganu, Johor,
and many more that can help facilitate our sales. With that, came our business called
‘Nzcrunchies.ten’ which is NZ Crunchies is a brand of products that we want to sell and ‘ten’
means the number of owners of this business which includes a total of 10 members. We are
confident that this product is able to attract the interest of teenagers, especially students.
Therefore, we will strive to promote the good quality of Nzcrunchies.ten products so that we
can achieve maximum customer satisfaction when consuming them.

Our products are based on fried poppy skins and mixed with various flavored powders.
Our products give many opportunities to customers to make a choice by having 9 types of
flavors namely Milky Matcha, Chocolate Supreme, Flaming Salted Egg, Toast, Savoury
Chicken Floss, Seaweed Teriyaki, Korean BBQ, Golden Salted Egg, and Cheese Prime. The
time to fry the poppy skin should be emphasized so that the crispiness of the poppy meets the
customer's expectations and does not overheat. We are sure that the products we produce
are able to provide a unique taste that is mesmerizing and attract customers to get it.
Furthermore, with its easy-to-carry nature, this Nzcrunchies.ten product is ideal to be enjoyed
by all walks of life anytime and anywhere they are. This Nzcrunchies.ten product has also
achieved several achievements, namely HALAL Certificate, MUST Certificate, HACCP
Certificate, and Trademark Certificate. Next, we will get the price of Nzcrunchies.ten poppy
products in wholesale and sales prices using the market price set by the company.

Nzcrunchies.ten is a partnership company that will be registered soon with a capital of

RM1000.00 and wholly owned by 10 owners. The owners are Nurul Atikah binti Azhar, Pang
Yoke Peng, Nur Izzati Binti Md Jais, Siti Balqis Binti Mohamad Mazhar, Nurrin Mastura Binti
Morat, Chua Yi Ling, Mohamad Fahmi Bin Zulkeply, Ana Asyikin Binti Zulkifle, Nurdena Safeah
Binti Azman and Yap Zhu Qi. The main activity of our business is to promote our products to
customers so that customers can enjoy the value found in our products.

For the potential of our company’s future growth, we decided to expand the scope of our
customers beyond the campus of Universiti Utara Malaysia (UUM). In terms of marketing
planning, Nzcrunchies.ten has used the latest target group methods and market trends to
enable growing demand for its products. Based on the research that has been done by us on

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the habits of society in the current era that often get information from social media, our
company uses social media platforms to promote and sell our products, namely Instagram
and Facebook. As such, it makes it easier for customers to get information about our products
through official Instagram and Facebook account pages. After they make a survey, they will
try to start their order and pay for it. Next, if they are far away from us, we will proceed with
the order by packing it well and sending it via a courier company. The package tracking
number will be given to our customers for them to make sure when they receive it. Any
feedback from our customers is welcome as it can help us improve our services in the future.

In terms of operations, the plan shows the work process starting from the ordering process
to the process of receipt of goods by the customer by postal or cash method upon delivery.
We took the product stock from the stockist, Ana Afina binti Md Zain who is in Jitra, Kedah.
Not only that, Nzcrunchies.ten’s operating plan also shows the suppliers used by the
company’s original company. Every product sold has its uniqueness. In terms of the financial
plan Nzcrunchies.ten shows the use of costs and sources of funding in carrying out the
business of Nzcrunchies.ten. An overview of cash flows is also shown to illustrate the cash
flows conducted in this business in good standing to benefit the company or otherwise. So,
this makes it easy for the company to identify the company’s weaknesses while being able to
fix the weaknesses for the good of Nzcrunchies.ten in the future.

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2.0 INTRODUCTION OF OUR BUSINESS

The company names of our business are Nzcrunchies.ten and this company is
established on September 2021. The main product sold by Nzcrunchies.ten is a snack make
from popiah. There are many flavour offering by Nzcrunchies.ten such as Flaming Salted Egg,
Seaweed Teriyaki, Roti Bakar, Korea BBQ, Cheese Primo, Golden Salted Egg, Chocolate
Supreme, Savoury Chicken Floss and Milky Matcha. Our company became an agent to sell
the product from retailer to consumer. Our product is suitable for all ages of people especially
children, young people and University students. Our company have a smooth delivery service
for the customer that purchases our product. We have two types of delivery service, the first
one is posting the product for customer that far with our state. Next one we will sell our product
face to face to the customer.

Nzcrunchies.ten has 10 partners and each partner have their soft skill and experience
in marketing, online business and also a relationship with the retailer. Each business partners
have their own description to run the business. They need to manage the operation of the
business running smoothly so they all have the responsibility to help each other part when
facing a problem. Besides that, they also need to pay RM100 for each person to the starting
business money so total up is RM1,000. Every partner will become the capital in
Nzcrunchies.ten.

Company Name Nzcrunchies.ten

Possession Of Partnership Company
Industry Snacks
Product Type Flaming Salted Egg, Seaweed Teriyaki, Roti Bakar, Korea BBQ,
Cheese Primo, Golden Salted Egg, Chocolate Supreme, Savoury
Chicken Floss and Milky Matcha
Phone Number 011-75273831
Facebook Nzcrunchies.ten
Instragram Nzcrunchies.ten
Bank Name Maybank
Account Number 153029402462

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Background of Entrepreneurs and Partners

1.Name : Nurul Atikah binti Azhar

2.Position : Manager
3.Address : No 131, Jalan Penchala Indah, Kg.
Sg. Penchala, Damansara,
60000 Kuala Lumpur
4. Date of Birth : 28 Febuary 2001
5.Age : 20
6.Gender : Female
7.Marital Status : Single
8.Qualifications : STPM
9.Work experience : Tuition Teacher
10.Phone Num : 019-3730208
1.Name : Pang Yoke Peng
2.Position : Assistant Manager
3.Address : No 2, Kampung Sino Malay Simpang
Durian 72400 Negeri Sembilan
4. Date of Birth : 3 March 2001
5.Age : 20
6.Gender : Female
7.Marital Status : Single
8.Qualifications : STPM
9.Work experience : Storekeeper
10.No Phone : 019-6819389
1.Name : Nur Izzati binti Md Jais
2.Position : Finance Manager
3.Address : 02-08, Blok A, Flat Jasmine, Jalan
Saga, Taman Desa
Cemerlang, 81800, Ulu Tiram, Johor
4. Date of Birth : 6 March 2001
5.Age : 20
6.Gender : Female
7.Marital Status : Single
8.Qualifications : STPM
9.Work experience : Clerk

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10.No Phone : 018-7766728
1.Name : Siti Balqis binti Mohamad Mazhar
2.Position : Marketing Manager
3.Address : No 79 A, Kampung Bohor Darat,
Mukim Kedawang, 07000
Kedah Darul Aman
4. Date of Birth : 8 March 2001
5.Age : 20
6.Gender : Female
7.Marital Status : Single
8.Qualifications : STPM
9.Work experience : Waiter
10.No Phone : 014-2291855
1.Name : Nurrin Mastura binti Morat
2.Position : Online Marketing Manager
3.Address : No 165, Jalan Teratai Felda Padang
Piol, 27040 Jerantut Pahang
4. Date of Birth : 10 March 2001
5.Age : 20
6.Gender : Female
7.Marital Status : Single
8.Qualifications : STPM
9.Work experience : Agent Scraf
10.No Phone : 016-6264013
1.Name : Chua Yi Ling
2.Position : Offline Marketing Manager
3.Address : 854-3, Jalan Solok Simpat, Paya
Rumput, 76450 Melaka
4. Date of Birth : 12 March 2001
5.Age : 20
6.Gender : Female
7.Marital Status : Single
8.Qualifications : STPM
9.Work experience : Tuition Teacher
10.No Phone : 017- 3394791

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1.Name : Mohamad Fahmi Bin Zulkeply
2.Position : Advertising Manager
3.Address : Lot 3400 Kg Baru Batu Jong, 18000
Kuala Krai, Kelantan
4. Date of Birth : 13 March 2001
5.Age : 20
6.Gender : Male
7.Marital Status : Single
8.Qualifications : STPM
9.Work experience : Sales Assistant
10.No Phone : 016-9516552
1.Name : Ana Asyikin binti Zulkifle
2.Position : Operating Manager
3.Address : Lot 3146, Jalan Redan, Kg Desa
Murni Kerdau, 28010 Temerloh,
Pahang
4. Date of Birth : 16 March 2001
5.Age : 20
6.Gender : Female
7.Marital Status : Single
8.Qualifications : STPM
9.Work experience : Cashier
10.No Phone : 013- 9636756
1.Name : Nurdena Safeah binti Azman
2.Position : Productivity Manager
3.Address : Rumah Pengurusan Kilang
SawitSeri Intan, sime Darby, Batu 5,
Jalan Maharajalela 36000
TelukIntan, Perak
4. Date of Birth : 18 March 2001
5.Age : 20
6.Gender : Female
7.Marital Status : Single
8.Qualifications : STPM
9.Work experience : Agent Scart
10.Phone Num : 019-5354681

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1.Name : Yap Zhu Qi

2.Position : Supply Manager
3.Address : B105, Jalan Meranti 2/2 Taman
Desa Meranti 08000 Sungai Petani,
Kedah
4. Date of Birth : 18 March 2001
5.Age : 20
6.Gender : Female
7.Marital Status : Single
8.Qualifications : STPM
9.Work experience : Waiter
10.No Phone : 011-24020318
Table 1: Background of Entrepreneurs and Partners
Products

Figure 1: Business Products

Table 2 shows nine flavor of products that Nzcrunchies.ten sell are Flaming Salted Egg,
Seaweed Teriyaki, Roti Bakar, Korea BBQ, Cheese Primo, Golden Egg, Chocolate Supreme,
Savoury Chicken Floss and Milky Matcha.

Current Status

We as an agent and dropship decide to sell the products thought online and offline.
Online business we actually use Facebook and Instagram to promote our product. This is
because Facebook and Instagram has become their daily use apps so we can find our
customer easily and faster. Online business is very easy to build up especially for a new
business that unknow in the market.

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Online business is very easy to manage for a person that did not have experience or
knowledge at doing business. For someone who want to build up their business online, they
just need a small capital, laptop and phone. On this Covid-19 pandemic, many physical stores
change their marketing strategies to online because they need to make sure their business
still operation otherwise their business will become bankrupt. Consumer buying behavior also
changes during the pandemic, customer more famous to buy thing online than the physical
stores. Besides that, online business is cheaper than the stores and you can choose the
stokers you like. Now the online delivery in Malaysia is smooth and faster maybe now a week
or five days your parcel will arrive to your hand. So, our business partners agree to sell our
product through online.

Funding Sought
NO NAME AMOUNT
1 Nurul Atikah binti Azhar RM 100
2 Pang Yoke Peng RM 100
3 Nur Izzati binti Md Jais RM 100
4 Siti Balqis binti Mohamad Mazhar RM 100
5 Nurrin Mastura binti Morat RM 100
6 Chua Yi Ling RM 100
7 Mohamad Fahmi Bin Zulkeply RM 100
8 Ana Asyikin binti Zulkifle RM 100
9 Nurdena Safeah binti Azman RM 100
10 Yap Zhu Qi RM 100
TOTAL RM 1,000
Table 2: Funding Sought
Table 3 shows that the capital of Nzcrunchies.ten for one person is RM100. The business has
10 partners so the to total capital for 10 persons are RM1,000.

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3.0 MARKET PLANNING

3.1 TARGET MARKET SELECTION

Target market selection is used to obtain information about the types of snacks that
everyone prefers. The food industry issued a statement that fried poppies innovated with
various flavours are increasingly in high demand among the multi-racial society. Our business
is focused on producing quality products that will influence consumers to buy them. Next, the
main target of consumers who will buy our products are all types of ages regardless of children
or adults. We also want to market our products throughout peninsular Malaysia, Sabah and
Sarawak.

3.2 TARGET MARKET SIZE AND TREND

The market size is made up of the total number of potential buyers of a product or
service within a given market, and the total revenue that these sales may generate. There are
several factors that are taken into account in the target market that is adapted to age,
character, education level, and so on. So, the target market can be concluded as an effort to
target the community to be the target of selling products or services in accordance with the
nature of the community itself, their age and character after observing the needs and desires
of the community.

Market trends is the perceived direction of price movements over a particular period.
Market trends apply to all assets and all markets where there’s movement on prices or
volumes bought and sold. Our business uses social media such as Facebook, Website,
Instagram, and WhatsApp to promote our product NZ Crunchies. By using all these
applications, we can attract customers to buy our products and all the good feedback can also
be received by us from customers. So, all these applications make it easy for us to manage
and run the business well.

3.3 SALES PROMOTION MIX AND STRATEGIES

3.3.1 PROMOTION

The products we market involve certain parties such as suppliers and customers
consisting of children, teenagers and adults. We procure NZ Crunchies products from NZ
Crunchies suppliers by ordering online and shipping to our address. Once our business
products arrive, we will be promoting NZ Crunchies products on social media. Each member
of our business group will promote the product to their friends as well as relatives. By
conducting promotional activities of our business products, we are able to increase the
demand for NZ Crunchies from customers. The objectives of the promotion are:

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• Attract customers to buy our products and maintain their loyalty to our products.
• Introduce the existence of brands of our products that have been marketed in the
Malaysian market.
• Give gifts to customers who always buy and support our products.

Among the main objectives of selling NZ Crunchies products is as a snack or side dish.
Our business products can be eaten at leisure such as while watching television, watching
matches in stadiums, surfing the internet, and are suitable to be eaten during certain festivals
or occasions. Based on NZ Crunchies products, we have also run several advertising methods
to introduce our products, including:

1. Direct Selling Method:

Through the direct sales method, we sell our products by sending our products directly to the
hands of customers whether they are at home or in other areas near us.

2. Indirect Selling Method:

Through indirect sales methods, we use social media such as Facebook, Website, Instagram,
and WhatsApp to advertise our products and customers can purchase our products through
the links provided in each of the applications. Clearly, using indirect sales methods can make
it easier for customers to buy our products through the website. We also put all the detailed
information about our products on social media. So, customers will find detailed information
about the types of products and flavors sold by our business. We will also be easy to
communicate with customers if they want to buy our products or want to give any feedback
about our products using this method.

3.3.2 PUBLIC RELATIONS

Public relations a process of building effective communication between people which

can build a good relationship with each other. Having good public relations can give an
advantage to sellers and the community in a business. These public relations are divided into
several types of relations such as media relations. Media relations are one of the relationships
that provide a place for us to sell and introduce our products. So, through the media we can
control our business online by providing our product information in detail in the media. With
these resources, all our sales products are promoted on social media such as Facebook,
Website, Instagram, and WhatsApp to influence customers to buy them.

Public relations through marketing can also create a good communication between
customers because it can support the development of a product. Exhibitions about business

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products can be done at the end of the year to introduce our products to the community, attract
their interest to buy them, and in turn make the product popular among the community. So,
effective communication between customers is very important to influence customers to buy
our products.

3.4 PRICING STRATEGY

Customers will be drawn to our goods since it has a fair pricing and high-quality
products. Customers will not hesitate to purchase our items because the pricing is quite low,
at only RM10.00 for 220g. The pricing is also suitable for people of all ages, from children to
adults.

3.5 PRODUCT STRATEGY

• Labelling
This product has a complete labelling, which includes everything such as brand and
product identity, legal requirements, descriptions, and other information. Furthermore,
the label's color and image are more appealing and inviting. This company's goal in
creating beautiful labelling is to entice buyers to purchase this product.
• Packaging
The packaging for this product is more appealing and secure. The firm is concerned
about product safety, particularly for online buyers who require parcel delivery. The
product will be carefully packaged in bubble wrap so that the buyer receives it in good
condition.
3.6 ANY RELEVANT INFORMATION FOR MARKET PLANNING

A company must come up with a unique way to sell its product. The intricate
interactions of numerous people towards a marketed product are highly influenced by
marketing planning results. In this regard, marketing executives have a critical role and
obligation in the business planning process for selling the company's products in order to fulfill
the company's goals.

This is to highlight the most effective and cost-effective methods for allocating
marketing resources. It is in charge of directing smart marketing operations. Marketing
planning is preparing budgets, plans, and strategies ahead of time in order to carry out various
marketing operations and functions in order to meet marketing goals.

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4.0 MANAGEMENT AND ORGANIZATIONAL PLAN

4.1 GOALS AND STRATEGIES OF THE ORGANIZATION

4.1.1 Mission

Our business has mission statements that describe the goal of our business and serve
as the standard against which we measure our actions and decisions. The first mission for our
business is to prepare clean and natural snack products that are served according to the
needs of customers. Our business’s second mission is to ensure that our customer’s
continuous satisfaction is consistent with the snack production that we have been provided to
our customers.

4.1.2 Vision

Our business has vision statements that serve as a framework for our Roadmap and
guide our business toward long-term sustainability and high-quality growth. The first vision of
our business is to become a sustainable and competitive snack products supply business that
can provide the best service to satisfy our customer's needs. The second vision of our
business is to have operational branches all around Malaysia.

4.1.3 Organizational Purpose

Our business has organizational purposes that demonstrate the underlying rationale for
its existence. The first purpose is to achieve high productivity and quality outcomes.
Guaranteeing the welfare of employees is our business’s second organizational purpose. The
third organizational purpose is to ensure that the business is financially strong and has capable
of producing cost-effective products.

4.1.4 Short Term Strategy

Short term strategies for our business are:

- always provide high-quality service to our customers

- ensuring a reasonable price for our products

- maximize our business’s profit

4.1.5 Long Term Strategy

Long term strategies for our business include:

- increase the breadth and depth of our products

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- maintain the customer’s loyalty

- to expand the market by opening branches in all states in Malaysia

4.2 ADMINISTRATION AND ORGANIZATIONAL STRUCTURE

Organizational structure is a diagram that shows functions, departments and authority
relationships according to individual positions in the organization. By using the organizational
structure, our business can ensure that the business works well and develop a relationship
with other managers in the organization. The NZ Crunchies.Ten's organizational structure is
designed to encompass all facets of management as a business entity. Our business's
organizational structure is as follows:

ORGANIZATIONAL STRUCTURE

NZ CRUNCHIES.TEN

MANAGER
NURUL ATIKAH
BINTI AZHAR

ASSISTANT
MANAGER
PANG YOKE PENG

MARKETING
FINANCE ADVERTISING OPERATING
MANAGER
MANAGER MANAGER MANAGER
SITI BALQIS BINTI
NUR IZZATI MOHAMAD FAHMI ANA ASYIKIN
MOHAMAD
BINTI MD JAIS BIN ZULKEPLY BINTI ZULKIFLE
MAZHAR

PRODUCTIVITY
ONLINE
MANAGER SUPPLY
MARKETING
NURDENA MANAGER
MANAGER
SAFEAH BINTI YAP ZHU QI
NURRIN
AZMAN
MASTURA BINTI
MORAT

OFFLINE
MARKETING
MANAGER
CHUA YI LING

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4.3 FUNCTIONS AND RESPONSIBILITIES

Nzcrunchies.ten organize functions and responsibilities in such organizations the following to

streamline the management of its business :

No Position Responsibility
1. Manager The manager will accomplishes department
objectives by managing staff, planning and
evaluating department activities. Manager
also ensuring the smooth development of the
business and guides all other members to
carry out activities at a high level and do it
together
2. Assistant Manager Assistant manager generally helps a manager
keep a company or store running smoothly by
taking on some managerial tasks such as
ensuring all carry out their respective
responsibilities and scope of duties
3. Finance Manager Producing accurate financial reports and
information, developing cash flow statements,
projecting profit, managing credit, providing
advice in making financial decisions, directing
investments, making financial forecasts,
budgeting, and managing risk of financial loss
4. Marketing Manager Marketing managers will promote businesses,
services, products, or brands. They also
formulate a product marketing strategy
5. Online Marketing Manager Meeting with the sales and marketing team to
discuss the digital marketing strategies for
company , managing company’s social media
6. Offline Marketing Manager Work with offline agencies to develop strategy
and media planning. This manager need sold
marketing products to friends or other family
by giving a complete description of a product
7. Advertising Manager Responsible for assisting the marketing
department by promoting and advertising

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products through various advertising media
and helping to create advertising posters to
promote products online
8. Operating Manager When doing business on a dropship basis,
operations managers should ensure and
review product units that are available and
can meet customer tastes. This manager plan
and review compensation actions; enforcing
policies and procedures
9. Productivity Manager Productivity manager increase productivity,
quality, and efficiency in all functional units,
and evaluating machine resources to ensure
continued production and minimal downtime
10. Supply Chain Manager Supply chain managers keep track of logistics
and update the company's inventory like
ensuring stores have enough stock, making
sure suppliers have enough stock to meet
demand, oversee the ordering and packaging
process, and monitoring stock levels

Table 3: Functions and Responsibilities of Each Manager

4.4 ORGANIZATIONAL EXPENSES

Organizational expenses for the Nzcrunchies.ten business are expenses business registration
is business license fee only.

TYPE OF AMOUNT/PERSON NUMBER OF TOTAL (RM)

EXPENDITURE (RM) PARTNERS

Business 5 10 50
Registration
Expenses
Table 4: Organizational Expenses

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5.0 PRODUCTION OR OPERATION PLAN

An operational plan is a strategic document that lays out all of the planning that goes
into the day-to-day operations and processes that make a business effective. It includes all of
the tasks that must be completed by several teams or departments, such as recruitment,
marketing, and finance, for the company's goals and objectives to be fulfilled. So, for our
business operations planning, this is where we will share more information about our products,
such as suppliers, product manufacturing materials, and sales sequences developed by us.

5.1 SCOPE OF OPERATIONS MANAGEMENT

List of Suppliers of Merchandise/ Product

NO NAME AND ADRESS TYPE OF SUPPLIER PAYMENT METHOD

1 ANA AFINA BT MD ZAIN STOCKIST OF NZ PAID BY MOHAMAD

NO 373, JALAN MUTIARA 10, CRUNCHIES FAHMI
TAMAN MUTIARA RESIDENCE,
06000 JITRA, KEDAH
2 MOHAMAD FAHMI BIN ZULKEPLY AGENT OF NZ ONLINE PAYMENT
LOT 3400, KG BARU BATU JONG, CRUNCHIES
18000 KUALA KRAI, KELANTAN

Table 5: Scope of Operations Management

5.2 PROCESS OF OPERATION

5.2.1 PRODUCT DESCRIPTION

As an agent of NZ Crunchies, our group conducted business. The snack we sell is

made from poppy skin and comes in a variety of flavors. Wheat flour, filtered water, vegetable
oil, cheese powder, chili, sugar, salt, and permitted food coloring are among the ingredients
in this product. This product comes in a jar with a weight of 220g. The jar's container can
protect the food's quality from being harmed. People preferred this snack because of its easy-
to-carry packaging and ability to be enjoyed anytime. This product is also easy to keep. This
snack also has a wide variety of flavors. Cheese Primo, Golden Salted Egg, Chocolate
Supreme are famous among customers. The flavors offered by this product will undoubtedly
attract customers to purchase it while also suiting to their tastes.

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Figure 2: Business Products

5.2.2 PRODUCT APPLICATION

This snack made from poppy skin is highly trendy nowadays. However, as a result of
the promotion, this NZ Crunchies branded snack has attracted the attention of many
individuals. Customers, especially children, and teenagers enjoy our products since they are
tasty and varied. Customers do not need to fry or heat this snack to get more savory taste.
Customers can eat this product as a snack while watching Television, studying, or as a light
meal in the afternoon. Due to their deliciousness and economical price, NZ Crunchies can
also be used as gifts for contacts. Moreover, during festival seasons such as Hari Raya Aidilfitri
and Deepavali, this product can be served as a snack.

5.2.3 PRODUCT ADVANTAGES

NZ Crunchies, our product, has several advantages. Customers' favorite flavors are
represented by the variety of flavors available. Those who prefer the taste of cheese, for
example, would enjoy NZ Crunchies Cheese Primo. This product's ingredients are likewise of
high quality and suitable for people of all ages, including children. Even though chile is the
main ingredient, the taste will not be overly spicy. Customers can experience limited edition
tastes such as Rendang Licious, a rendang flavor that is sure to satisfy the tastes of rendang
lovers, during the festival season, especially Hari Raya Aidilfitri. NZ Crunchies' low pricing is
fully accessible to diverse individuals of life.

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5.3 OPERATION FLOW CHART

All member paid of Process paid capital

capital to Mohamad to the Ana Afina as a Process of advertising
Fahmi as an agent stockist of NZ
of NZ Crunchies Crunchies

Process to
Received payment Collect order from the
postage/send the
from customers customers
product to customers

According to the operation flowchart above, firstly each member will pay RM 100 to
Mohamad Fahmi, who will act as an agent for NZ Crunchies, and the paid capital will be
processed to the stockist of NZ Crunchies. Following that, our product will be promoted on a
social media platforms such as Facebook and Instagram. The customer will place their order
through one of our social media sites, and we will discuss the delivery date with our customer
as well as gather their details for delivery purposes. Payment will be made later by the
customer, either by online banking or cash. Following that, we will collect the product based
on the customer's order and inspect it for quality. After inspecting the items, we will bubble
wrap them and deliver them according to the customer's preferred pickup process. Direct
delivery is also made and no additional charges are imposed to further boost business
profitability.After that, all customer feedback is recorded and used as a material to further
promote the product. Finally, all money in and out transactions are recorded as evidence of
business transactions.

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5.4 OPERATION EXPENSES

Data below shows our business operation:

5.4.1 QUANTITY AND COST FOR EACH PRODUCTS

No Product Price / Quantity/Monthly Total

unit (RM)
(NZ CRUNCHIES)
(RM)

1. Cheese Primo 5 40 200

2. Korean BBQ 5 30 150
3. Golden Salted Egg 5 30 150
4. Flaming Salted Egg 5 20 100
5. Chocolate Superme 5 20 100
6. Roti Bakar 5 10 50
7. Seaweed Teriyaki 5 10 50
8. Savoury Chicken Floss 5 5 25
9. Miliky Matcha 5 5 25
Total 850
Table 6: Quantity and Cost for Each Products

5.4.2 ONE TIME EXPENDITURE

No Expenditure Total (RM)

1. Business Registration Expenses (Business 50
License Fee)
RM 5/ person = RM 5 x 10 person
Total 50
Table 7: One Time Expenditure

5.4.3 MONTHLY EXPENDITURE

No Expenditures Total (RM)

1. Marketing Expenses 50
2. Commission Expense 120
(RM 1/ person x 120 units)
3. Postage Expenses 40
4. Other Expenses
- Internet Expenses RM 35 / month 35
- Contingency Expenses RM 50 / month 50

Total 295
Table 8: Monthly Expenditure

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6.0 FINANCIAL PLAN

Creating a financial plan is where all the business planning comes together is an
important part of the business plan. The target market, target buyers, and pricing have all been
determined up to this stage. It determines the potencial investment commitment needed for
the new venture and indicates whether the business plan is economically feasible.

This section of the Financial Plan for Nzcrunchies.Ten consists of a source of fund,
business start-up budget, Statement of Profit and Loss, Statement of Cash Flows, and
Statement of Financial Position for the month of October, November, and December.

6.1 SOURCE OF FUND

The main source of funding for Nzcrunchies.Ten are Short-Term Partner’s Capital and Long-
Term Partner’s Capital. The source of funding is shown as below:

No Source of Fund RM
1 Owner’s Capital (Short-Term) 400
RM 40/ per person
2 Owner’s Capital (Long-Term) 600
RM 60/ per person
Total 1,000
Table 9: Source of Fund

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6.2 BUSINESS START-UP BUDGET

Nz Crunchies.Ten

Start-Up Budget at 1 November 2021

Note RM
Start-Up Funding
Owner’s Capital
Nurul Atikah Binti Azhar 100
Pang Yoke Peng 100
Nur Izzati Binti Md Jais 100
Siti Balqis Binti Mohamad Mazha 100
Nurrin Mastura Binti Morat 100
Chua Yi Ling 100
Mohamad Fahmi Bin Zulkeply 100
Ana Asyikin Binti Zulkifle 100
Nurdena Safeah Binti Azman 100
Yap Zhu Qi 100
Total Start-Up Funding 1,000

Start-Up Expense 1
One-Time Expense
Business Registration Expenses (Business License 1(1) 50
Fee)

Monthly Expense
Marketing Expenses 1(2) 50
Commission Expense 1(3) 120
Postage Expenses 1(4) 40
Other Expenses 1(5) 85
Total Start-Up Expenses 345

Total Surplus 655

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(a) Start-up Expenditure (Note 1)

NzCrunchies Ten is an online dropship business that does not incur lots of expense and our
business do not have to hold any stock.

The estimated monthly product expenditure of NzCrunchies Ten is as follow:

No Expenditures Total (RM)

1. Business Registration Expenses 50
(Business License Fee)
RM 5/ person = RM 5 x 10 person
2. Marketing Expenses 50
3. Comission Expense 120
(RM 1/ person x 120 units)
4. Postage Expenses 40
5. Other Expenses
- Internet Expenses RM 35 / month 35
- Contingency Expenses RM 50 / month 50
Total 345
Table 10: Start-Up Expenditure

During October 2021, Nz Crunchies Ten will incur estimated expenditure of RM 330 while in
November and December Nz Crunchies Ten will incur an estimated expenditure of RM 280.
The difference can happen because the Business Registration License is an amount of RM
50 where is a one-time expense for Nz Crunchies and incurs it in October only. The estimated
expenditure throughout the three months is shown as below.

Year Month Estimated Expenditure

(RM)
2021 October 345
2021 November 295
2021 December 295
Table 11: Estimated Expenditure for Three Months

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(b) Revenue

The estimated monthly product sales of NzCrunchies Ten are as follow:

No Product Price Quantity/Monthly Total

/ Unit (RM)
(RM)
1. Cheese Primo 10 40 400
2. Korean BBQ 10 30 300
3. Golden Salted Egg 10 30 300
4. Flamingo Salted Egg 10 20 200
5. Chocolate Supreme 10 20 200
6. Roti Bakar 10 10 100
7. Seaweed Teriyaki 10 10 100
8. Savoury Chicken Floss 10 5 50
9. Milky Matcha 10 5 50
Total 1700
Table 12: Estimated Revenue

Estimated monthly sales will remained the same throughout the three months (12 weeks),
which are the month of October, November and December.

Year Month Estimated Sales

(RM)
2021 October 1700
2021 November 1700
2021 December 1700
Table 13: Estimated Sales for Three Months

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6.3 STATEMENT OF PROFIT AND LOSS

Statement of Profit and Loss is a statement that summarizes NzCrunchies Ten revenues,
costs and expenses incurred for the month of October, November and December 2021. The
Statement of Cash Flow is shown as below.

Nzcruncies Ten

Statement of Profit and Loss

For the Month of October, November and December 2021

October November December Total

(RM) (RM) (RM) (RM)

Sales 1700 1700 1700 5,100

Cost of Sales (Note 1) 850 850 850 2,550
Gross Profits 850 850 850 2,550
Less: Expenditure
Business Registratiom 50 - - 50
Expenses
Marketing Expenses 50 50 50 150
Commission Expenses 100 100 100 300
Postage Expenses 40 40 40 120
Other Expenses 90 90 90 270
Total Expenses 345 295 295 935
Net profit for the period 505 555 555 1,615

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Note 1 – Cost of Sales

No Product Price / Unit (RM) Quantity / Total

Monthly (RM)
1. Cheese Primo 5 40 200
2. Korean BBQ 5 30 150
3. Golden Salted Egg 5 30 150
4. Flamingo Salted Egg 5 20 100
5. Chocolate Supreme 5 20 100
6. Roti Bakar 5 10 50
7. Seaweed Teriyaki 5 10 50
8. Savoury Chicken Floss 5 5 25
9. Milky Matcha 5 5 25
Total 850

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6.4 STATEMENT OF CASH FLOW

Statement of Cash Flow is a statement that summarizes NZCrunchies Ten’s cash and cash
equivalent for the month of October, November and December 2021. The Statement of Cash
Flow is shown as below:

NZCrunchies Ten

Statement of Cash Flows

for the Month of October, November and December 2021

October November December

(RM) (RM) (RM)
Beginning Balance - 1,505 2,060

Add: Cash Collection

Owner’s Capital 1,000 - -
Sales 1,700 1,700 1,700
Total Cash Available 2,700 1,700 1,700
Less: Cash Disbursement
Purchase 850 850 850
Business Registration 50 - -
Expenses
Marketing Expenses 50 50 50
Commission Expenses 120 120 120
Postage Expenses 40 40 40
Other Expenses 85 85 85
Total Cash Disbursement 1,195 1,145 1,145
Ending Balance 1,505 2,060 2,615

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6.5 STATEMENT OF FINANCIAL POSITION

Statement of Cash Flow is a statement that records NZCrunchies Ten’s current balance of
total assets and total liabilities and equity for 3 months, which is the month of October,
November and December 2021. The Statement of Cash Flow is shown as below:

NZCrunchies Ten

Statement of Financial Position

For the Month of October, November and December 2021

October November December

(RM) (RM) (RM)
Current Assets
Cash 1,505 2,060 2,615
Total Assets 1,505 2,060 2,615

Equity and Liabilities

Opening Capital 1,000 1,670 2,390
October – RM 1,000
November – (RM 1,000 + RM 505)
December – (RM 1,000 + RM 505 + RM 555 )
Net Profit 505 555 555
Total Equity and Liabilities 1,505 2,060 2,615

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7.0 BUSINESS MODEL CANVAS

Key Partners Key Activities Value Propositions Customer Customer

Relationships Segments
▪ Business
▪ Tasty
▪ Supplier Development ▪ Social Media ▪ Behavioural
▪ Crunchy
▪ Wholesaler ▪ Market ▪ Personal Segmentation
▪ Fair Price
▪ Seller Research Assistance ▪ Social Media
▪ Attractive
▪ Partner ▪ Sales ▪ Direct Segmentation
Appearance of
▪ Buyers ▪ Marketing Relationship
Packaging
▪ Online ▪ Social Friends
▪ Sufficient
Payment ▪
Key Resources Quantity of Channels
System
▪ Distribution Products ▪ Social Media
Networks ▪ Multiple -Instagram
▪ Partner Choices of -Facebook
▪ Customer Flavours -WhatsApp
Service ▪ Face to Face
▪ Cash -Friends
▪ Products -Family

Cost Structure Revenue Streams

▪ Packaging (Bubble Wrap) ▪ Product Sales

▪ Delivery Fee
▪ Capital
▪ Commission

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8.0 CONCLUSION

NZ Crunchies.ten consists of 10 members who run the NZ Crunchies business. We

sell all types flavours of snacks NZ Crunchies. For example, NZ Crunchies Flaming Salted
Egg, NZ Crunchies Seaweed Teriyaki, NZ Crunchies “Roti Bakar”, NZ Crunchies Korean Bbq,
NZ Crunchies Cheese Primo, NZ Crunchies Golden Salted Egg, NZ Crunchies Chocolate
Supreme, NZ Crunchies Savoury Chicken Floss and NZ Crunchies Milky Matcha. NZ
Crunchies also has launched two new flavours of snacks, which are NZ Crunchies Tom Yum
Seafood and NZ Crunchies “Nasi Lemak dan Sambal Ikan Bilis”. We sell snacks NZ Crunchies
in bottle edition only. Our snacks NZ Crunchies are also suitable for everyone, especially for
the young people and children. After that, customers can buy our products anytime because
our snacks are always ready stock and available all the time. Customers can also order our
products through our social media platforms like Facebook, Instagram and WhatsApp. We will
ensure that the products reach the hand of our customers in good condition and not broken.
As for the price of our snacks, we will sell them at a fair price and not expensive which allows
the customers to purchase the snacks. Lastly, because of our products are at a fair price and
tasty, so this will attract our customers to repurchase again our snacks NZ Crunchies and as
the first choice for the customers.

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9.0 REFERENCES

A.Rahman. (2016). Apa Itu Perniagaan Online?

http://justniaga.blogspot.com/2016/03/apa-itu-perniagaan-online.html?m=1

Adam Hayes. (2021). Public Relations (PR).

https://www.investopedia.com/terms/p/public-relations-pr.asp

Anastasia Belyh. (2020). Key Resources Building Block in Business Model Canvas.

https://www.cleverism.com/key-resources-building-block-in-business-model-canvas/

Chenell Tull. (2018). The Key Activities Your Business Needs to Survive.

https://hustletostartup.com/key-activities/

Cory Mitchell. (2021). Trend.

https://www.investopedia.com/terms/t/trend.asp

Hitesh Bhasin. (2017). What is Product Labelling & What is the Importance of Labelling?

https://www.marketing91.com/product-labelling/

Method Recruiting. (2021). Manager, Offline Media Strategy.

https://www.methodrecruiting.com/job/manager-offline-media-strategy/

NZ Frozen Industries Sdn Bhd. (2021). NZCrunchies.

https://nzcrunchies.com/

Paz Segura. (2020). Types of Consumer Segmentation.

https://resources.audiense.com/blog/types-of-consumer-segmentation

Steven Melendez. (2019). What Is the Definition of Market Size?

https://smallbusiness.chron.com/definition-market-size-65724.html

Zaidah Aziz. (2010). Unit 8 - Segmentasi Dan Sasaran Pasaran.

http://pemasaran1puo.blogspot.com/2010/01/unit-8-segmentasi-dan-sasaran-pasaran.html

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10.0 APPENDIX

Types Flavours of Snacks NZCrunchies

NZCrunchies.ten Business Logo

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Facebook Page Instagram Page

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Evidence of Webex Meeting

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Discussion via WhatsApp

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Evidence of Business Capital

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