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ASSIGNMENT/ TUGASAN
_________________________________________________________________________
BBED4103
E-COMMERCE
E-DAGANG
JANUARY 2023 SEMESTER

SPECIFIC INSTRUCTION / ARAHAN KHUSUS

1. Answer in Malay or English. /

Jawab dalam Bahasa Melayu atau Bahasa Inggeris.

2. Number of words : 2500 – 3000 words excluding references. /

Jumlah patah perkataan : 2500 – 3000 patah perkataan tidak termasuk rujukan.

3. Submit your assignment ONCE only in a SINGLE file. /

Hantar tugasan SEKALI sahaja dalam SATU fail.

4. Submit your assignment ONLINE. /

Tugasan ini dihantar secara ONLINE.

5. Submission date : 13 March 2023. /

Tarikh Penghantaran : 13 Mac 2023.

6. This assignment accounts for 60% of the total marks for the course. /
Tugasan ini menyumbang sebanyak 60% dari jumlah markah kursus.

1
 FOR THE FULL ESSAY PLEASE
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ASSIGNMENT QUESTION

Part I (50%)

PURPOSE
This assignment is designed to develop learners’ ability to analyse and propose
improvement solutions for a selected e-commerce company.

REQUIREMENT
Choose an e-commerce company. Analyse the company in terms of its website design
(appearance), revenue model, personalisation and global reach; and propose relevant
improvements.

[Total: 50 marks]

Part II (10%)

ONLINE CLASS PARTICIPATION

Discuss the following topic(s) in the forum and submit proof of your participation in the
online discussions:

“E-commerce is one of the most competitive industries on the Internet”.

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Discuss the principles that can help an e-commerce company grow to new levels of
success.

[Total: 10
marks]

FOR THE FULL ESSAY PLEASE

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SOALAN TUGASAN

Bahagian I (50%)

TUJUAN
Tugasan ini dibentuk untuk meningkatkan kebolehan pelajar menganalisis dan
mencadangkan penyelesaian penambahbaikan untuk syarikat e-dagang yang dipilih.

KEPERLUAN
Pilih sebuah syarikat e-dagang. Analisis syarikat tersebut dari segi reka bentuk laman
webnya (penampilan), model hasil, pemperibadian dan capaian global; dan cadangkan
penambahbaikan yang relevan.

[Jumlah: 50 markah]

Bahagian II (10%)

PENYERTAAN KELAS DALAM TALIAN

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Bincangkan topik berkenaan dalam forum dan hantar bukti penyertaan forum dalam
perbincangan dalam talian.

“E-dagang ialah salah satu industri yang paling kompetitif di Internet”.

Bincangkan prinsip-prinsip yang boleh membantu syarikat e-dagang berkembang ke
tahap kejayaan baharu.

[Jumlah: 10 markah]

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Part I/ Bahagian I (50%)
BBED4103 E-COMMERCE / JANUARY 2023
*QN/ Criteria/
CLO
*NS Kriteria
Description of the selected e-
commerce company
1 1
Penerangan mengenai
syarikat e-dagang yang dipilih
A three pages write up
describing the advantages of
e-commerce towards the
selected company
1 2
Penulisan tiga halaman yang
menjelaskan kelebihan-
kelebihan e-dagang terhadap
syarikat yang dipilih.
1 2 Analysis of the selected
company
in terms of its web site
ATTACHMENT
ASSIGNMENT RUBRICS
Excellent/ Good/ Fair/ Poor/ Unsatisfactory/
Weight/ Cemerlang Baik Sederhana Lemah Tidak memuaskan Max
Pemberat Marks
4 3 2 1 0
Clear description of the The company Only a superficial No description of
Detailed description of
company including the was appropriately description of the the company
the company including
name, type of business, described but with company was given. was given.
the name, type of
vision and mission. Some limited supporting facts. No supporting facts
business, vision and
of the data provided are Only the name and type were provided.
mission. The data and
accurate and relevant. of business were
information are accurate
provided.
and relevant.
.
1.5 6
Penjelasan yang terperinci Penerangan yang jelas Syarikat telah Hanya penerangan Tiada penerangan
mengenai syarikat mengenai syarikat diterangkan dengan yang cetek mengenai mengenai syarikat
termasuk nama, jenis termasuk nama, jenis sewajarnya tetapi syarikat diberikan. diberikan.
perniagaan, visi dan misi. perniagaan, visi dan misi. sokongan fakta terhad. Tiada sokongan fakta
Data dan maklumat Beberapa data yang Hanya nama dan jenis diberikan.
adalah tepat dan diberikan adalah tepat dan perniagaan diberikan.
berkaitan. berkaitan.
Six advantages of e- Four - five advantages of Three advantages of e- Only one advantage No advantages of
commerce were e-commerce were commerce were of e-commerce was e-commerce was
described. The literature described. The literature described. The described. The provided.
was supported with three was supported with two literature was only literature was not
or more in-text in-text referencing. partially supported with supported with in-
referencing. one in-text referencing. text referencing.
3.0 12
Enam kelebihan e-dagang Empat - lima kelebihan e- Tiga kelebihan e-dagang Hanya satu kelebihan Tiada faedah e-
dijelaskan. Sorotan dagang dijelaskan. Sorotan dijelaskan. Hanya e-dagang dijelaskan. dagang diberikan.
disokong dengan tiga atau disokong dengan dua teks sebahagian sorotan Sorotan tidak
lebih teks rujukan. rujukan. disokong dengan satu disokong dengan teks
teks rujukan. rujukan.
3.5 The analysis was The analysis covered 3 of The analysis covered 2 The analysis was No analysis was 14
comprehensive and the mentioned areas. of the mentioned areas. very superficial and conducted.
covered 4 of the poorly done.
1
 design (appearance), revenue
model, personalisation and
global reach.
Analisis syarikat e-dagang
terpilih dari segi laman
webnya (penampilan), model
hasil, pemperibadian dan
capaian global.
Recommended solutions
(3 suggestions) to improve
the selected company
1 2
Cadangan penyelesaian
(3 cadangan) untuk
menambahbaik syarikat yang
dipilih.
Summary
1 1
Ringkasan
Total
*QN = Question Number / *NS = Nombor Soalan
mentioned areas.
Analisis adalah Analisis merangkumi 3 Analisis merangkumi 2 Analisis adalah Tiada analisis dibuat.
menyeluruh dan bahagian yang disebutkan. bahagian yang sangat cetek dan
merangkumi 4 bahagian disebutkan. lemah.
yang disebutkan.
2-3 feasible 1-2 feasible Descriptive or Irrelevant No
recommendations with recommendations that superficial recommendations recommendation of
well-justified solutions. relate to the analysis but recommendation with and poor reference improvement.
lacked justification. little reference to the to the analysis.
3.5 analysis. 14
2 -3 cadangan boleh 1 -2 cadangan boleh Cadangan deskriptif atau Cadangan yang tidak Tiada cadangan
laksana dengan justifikasi laksana yang berkaitan cetek dengan sedikit relevan dan rujukan penambahbaikan.
penyelesaian yang wajar. dengan analisis; tetapi rujukan kepada analisis. yang lemah kepada
kurang justifikasi. analisis.
All the key points of the Most of the key points of Some of the key points Only a few key No summary was
assignment were the assignment were of the assignment were points of the given.
summarised. summarised. summarised. assignment were
1.0 summarised. 4
Semua isi utama tugasan Kebanyakan isi utama Beberapa isi utama Hanya beberapa isi Tiada ringkasan
diringkaskan. tugasan diringkaskan. tugasan diringkaskan. utama tugasan diberikan.
diringkaskan.
12.5 50
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Part II/Bahagian II (10%)

Marks for the forum will be given based on the following rubric:/
Markah bagi perbincangan dalam talian diberi berdasarkan rubrik:
Excellent/ Good/ Fair/ Poor/ Unsatisfactory/ Tidak
*QN/ Criteria/ Weight/ Cemerlang Baik Sederhana Lemah memuaskan Max
CLO
*NS Kriteria Pemberat Marks
4 3 2 1 0

1 1 Quality of Postings 2.5 All five comments are Four of the comments Two or three of the One post submitted. Postings done past 10
good, appropriate, are good, appropriate, comments are OR All posts done in assignment timeline.
Cognitive Domain relevant, meaningful, relevant, meaningful, somewhat good, one day. OR No postings given
(A3) and respectful. and respectful. appropriate, meaningful OR None of the as proof of
Postings reflect active Postings reflect and respectful. comments are good participation in
participation within participation within Postings show relatively and relevant. discussion
assignment timeline. assignment timeline. short participation time. OR Comments are
Kualiti Hantaran short responses that Postings melepasi
Kelima-lima komen Empat Dua atau tiga komen are not substantial nor tempoh tugasan.
Domain Kognitif baik, sesuai, relevan, komen baik, sesuai, baik, sesuai, ATAU Tiada Postings
meaningful. Minimum
(A3) bermakna dan relevan, bermakna dan relevan,bermakna dan diberi sebagai bukti
effort (e.g. “I agree
berhemah. berhemah. berhemah penyertaan dalam
with Tina”) perbincangan
Postings Postings Postings menunjukkan
mencerminkan mencerminkan penyertaan dalam Satu penghantaran
penyertaan aktif penyertaan sepanjang jangakamasa yang ATAU Semua
sepanjang tempoh tempoh tugasan. singkat. penghantaran dibuat
tugasan.
dalam satu hari . ATAU
Tiada komen yang baik
dan relevan. ATAU
Komen hanya respon
yang ringkas dan tidak

3
 meluas dan tidak
bermakna.Usaha
minimum (Cth: “Saya
bersetuju dengan
Tina”)

Total 2.5 10
*QN = Question Number / *NS = Nombor Soalan

INSTRUCTIONS ON HOW TO SUBMIT PROOF OF ONLINE CLASS PARTICIPATION (10%)

Do the following:

1. Select the best FIVE (5) of your postings from the forum discussion set up by your tutor.
2. Do screenshots of the postings and include them as images in your assignment.
3. The screenshots should be in image file (either in JPG or PNG format). Refer to the sample of Screen Grab below
4. The screenshots should contain: Name, Title of the discussion, Day, Date and Time.

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ARAHAN PENGHANTARAN BUKTI PENYERTAAN KELAS DALAM TALIAN (10%):
Lakukan perkara berikut:
1. Pilih LIMA (5) posting anda yang terbaik daripada perbincangan forum yang ditetapkan dalam tugasan.
2. Lakukan screen shot posting dan isikan dalam bentuk imej di dalam fail tugasan anda.
3. Imej screen shot mesti dalam format imej (sama ada JPG atau PNG). Rujuk pada contoh screen shot di bawah.
4. Screen shot mesti mengandungi nama, tajuk perbincangan, hari, tarikh dan masa.