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Brochure Global MBA
Brochure Global MBA
KEY FACTs
94%
© Sergey Nivens
INTERNATIONAL
© Antoine2K
PARTICIPANTS
STRATEGY & DIGITAL LEADERSHIP LUXURY BRAND MANAGEMENT
30 years old The Strategy & Digital Leadership track offers The Luxury Brand Management track
AVERAGE AGE an international and hands-on learning has been a pioneer in the field for close
experience to empower high potential to 30 years. Today, it provides access to
50
professionals to take on the challenges of iconic “Maisons” and exciting new brands,
an innovation-led economy, by combining while offering the latest insights into the
BOUTIQUE CLASS SIZE a 360° vision of management and a deep future of the luxury business. It is a must
understanding of tomorrow’s digital reality, for professionals looking to pivot into
from Data analytics, Artificial Intelligence, this thrilling but demanding industry.
60% and E-commerce.
FEMALE PARTICIPANTS
‘‘
6 years
AVERAGE PROFESSIONAL ‘‘
“After a few years in investment banking,
the ESSEC GMBA helped me transition
towards the luxury beauty industry. The
EXPERIENCE immersive learning approach, from study
“The MBA was a tremendous experience! trips to savoir-faire company visits, the
••• The program provided me with the tools capstone project and access to key players
and support I needed, and landed me a in the industry helped me get a head start
job in the fintech industry even before in a competitive field. Since then, I have
graduating.”. been at L’Oréal Luxe for seven years, first
Simona Sarkissan, France, GMBA class in Travel Retail in a sales position to Zone
of 2021 Marketing Director today.”
Strategy & Digital Transformation Lara Atoui, Lebanon, GMBA class of 2014
Consultant, Capgemini. Zone Marketing Director, L’Oréal Luxe
PROGRAM CONTENT AND STRUCTURE
T0 T1 T2 T3
• Managing and Leading • Financial Accounting • Digital Disruption • Global Business Simulator
CORE COURSES in Organizations • Statistics, Data and • Financial Management • Digital Week
• Sustainability for the Judgement • Managerial Accounting • Capstone project/Internship
common good • Marketing • Economic Analysis • Research Methods
• Strategic Management of Business • Macroeconomics of
• Field Trips Climate Change (SDL)
• Sustainable Marketing (LBM)
or Sustainable Finance (SDL)
• Field Trip
• Electives: Global Economy for Luxury / Developing and managing luxury e-retail /Scale Up /
Managing AI / Integrated Marketing Communications / Strategic Consulting
• Electives: Entrepreneurship / Retail Operations / Developing and managing luxury e-retail / Intellectual Property Law