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Critical Path Manual

Name of the Student

Institutional Affiliation

Course

Instructor

Date
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Table of Contents

1. Executive summary................................................................................................................1

1.1 Overview..............................................................................................................................1

1.2 main questions......................................................................................................................2

1.3 Product.................................................................................................................................2

2. Critical path model.................................................................................................................2

3. Kayak for Kids project chat...................................................................................................3

4. Task description.....................................................................................................................4

5. Goals......................................................................................................................................5

5.1 key Milestones.....................................................................................................................5

5.2 financial goals......................................................................................................................5

5.3 Strategies..............................................................................................................................6

5.3.1 Specific strategies..........................................................................................................6

6. November 2020......................................................................................................................6

6.1 – week one............................................................................................................................6

6.2-week two..............................................................................................................................6

6.3 Week three...........................................................................................................................6

6.4 week four..............................................................................................................................6

7. December 2020......................................................................................................................6

7.1 week one...............................................................................................................................6

7.2 week two..............................................................................................................................7

7.3 week three............................................................................................................................7

7.4 week four..............................................................................................................................7

8. January 2021..........................................................................................................................7

8.1 week one...............................................................................................................................7

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8.2 week two..............................................................................................................................7

8.3 week three............................................................................................................................7

8.4 week four..............................................................................................................................7

9. February 2021........................................................................................................................7

9.1 Week one..............................................................................................................................7

9.2 week two..............................................................................................................................7

9.3 week three............................................................................................................................7

9.4 week four..............................................................................................................................7

10. March 2021..........................................................................................................................7

10.1 week one.............................................................................................................................7

10.2 week two............................................................................................................................7

10.3 week three..........................................................................................................................8

10.4 week four............................................................................................................................8

11. April 2021............................................................................................................................8

11.1 week one.............................................................................................................................8

11.2 week two............................................................................................................................8

11.3 week three..........................................................................................................................8

11.4 week four............................................................................................................................8

12. May 2021.............................................................................................................................8

12.1 week one.............................................................................................................................8

12.2 week two............................................................................................................................8

12.3 week three..........................................................................................................................8

12.4 week four............................................................................................................................8

13. June 2020.............................................................................................................................8

13.1 week one.............................................................................................................................8

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13.2 week two............................................................................................................................8

13.3 week three..........................................................................................................................8

13.4 Week four...........................................................................................................................9

14. July 2021..............................................................................................................................9

14. 1 week one............................................................................................................................9

14.2 week two............................................................................................................................9

14.3 Week three.........................................................................................................................9

14.4 week four............................................................................................................................9

15. August 2021.........................................................................................................................9

15.1 week one.............................................................................................................................9

15.2 week two............................................................................................................................9

15.3 week three..........................................................................................................................9

15.4 week four............................................................................................................................9

17. September 2021....................................................................................................................9

17.1 week one.............................................................................................................................9

17.2 week two............................................................................................................................9

17.3 week three..........................................................................................................................9

17.4 week four............................................................................................................................9

18. October 2121......................................................................................................................10

18. 1 week one..........................................................................................................................10

18.2 week two..........................................................................................................................10

18.3 week three........................................................................................................................10

18.4 week four..........................................................................................................................10

19. November 2021..................................................................................................................10

19.1 week one...........................................................................................................................10

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19.2 week two..........................................................................................................................10

19.3 week three........................................................................................................................10

19.4 week four..........................................................................................................................10

20. December 2021..................................................................................................................10

20.1 week one...........................................................................................................................10

20.2 week two..........................................................................................................................10

20.3 week three........................................................................................................................11

20.4 week four..........................................................................................................................11

21. January 2022......................................................................................................................11

21.1 week one...........................................................................................................................11

21.2 week two..........................................................................................................................11

21.3 week three........................................................................................................................11

21.4 week four..........................................................................................................................11

22. Conclusion..........................................................................................................................11

23. Recommendation................................................................................................................11
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1. Executive summary

1.1 Overview

As part of the branding strategy, the new promotional product to be launched is Kayak for

Kids project from Coastal kayak Adventures Ltd. The product will be offered to both

physical and online stores from November 15, 2021. The product will be offered in different

colors, including blue, grey, and purple. The price of the product will range from $3-$6

before the discount. The staff discounted given to the staff will be negotiated with the

supplier. The program fits with the established core values of profitability and sustainability.

The program will enhance the customer base to the communities through training of the staff.

The goal is to sell 150 Kayak for Kids at a gross margin of 30%. The operation manager will

have the responsibility of managing the projects. This will include monitoring the program's

success and failures, which will be provided in the final report.

1.2 main questions

 The number of units which will be sold from the staff recommendations

 Were online sales and promotion success to the program?

 Was the gross target for the program meet?

 The role played by staff to support the project

1.3 Product

 Item description: waterproof and breathable fabric that is lightweight and comfortable

(Rosenblatt, 2012). 1 colour, with sizes ranging from XS-XXL: available for both

women and men (Datta, Mohi, & Chander, 2018).

 Price: the product will cost &135.00 CAD

 Embroidery cost: the total embroidery cost will be more than $11.90 (King, 2016).

 Staff uniform budget cost:

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 The total budget for the staff uniforms will be $3306.70.

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2. Critical path model

Recr
Idea eate

Approval

Plan
Plan
budgeting

Sourcing
sample
order

Sample
Approval received

Photosho Web page

ot prepare

Place order Order

Imprintin
ad confirm received Recording
g

Imprint art
Appro
val Staff
distribution Web
uploadi
ng

Staff use

Retail

Sell
online
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3. Kayak for Kids project chat

Kayak for Kids project

duration start end

Nov-20 may 15 2022

11/ 20/2020

12/05/2020

12/22/2020
01/08/2021

02/10/2021

04/10/2021

06/05/2021
07/15/2021
08/01/2021
09/10/2021

10/10/2021

11/05/2021
12/05/2021
01/10/2022
04/15/2022
who task discription task duration start date end date
OM create objects 6 11/ 20/2020 11/26/ 2020
OM clothing plan 0 12/05/2020 12/05/2020
OM clothing plan approval 0 12/22/2020
OM Kayak for Kids project approval 0 01/08/2021 01/08/2021
OM Coastal kayak Adventures budget 16 02/10/2021 02/18/2021
OM Coastal kayak Adventures order 21 03/05/2021 03/26/2021
OM creting brand strategy 30 04/10/2021 05/06/2021
OM design art 25 06/05/2021 06/30/2021
OM approval of the design 0 07/15/2021 07/15/2021
OM inventory preparation 22 08/01/2021 08/23/2021
OM shipment 14 09/10/2021 09/24/2021
OM web promotion 13 10/10/2021 10/23/2021
OM sraff given product 0 11/05/2021 11/05/2021
OM shipment 6 11/15/2021 11/21/2021
OM staff training 0 12/05/2021 12/05/2021
OM review of sales 0 01/10/2022 10/10/2022
OM final report 7 04/15/2022 04/22/2022

4. Task description

Kayak for Kids project

November 09, 2020

Supplier; Coastal kayak Adventures Ltd.

Style Description Colour Size Retail Staff QTY Total

QTY
Kayak For Kids project Blue S 9 3 12
M’s

Kayak For Kids project Blue L 12 6 18

M’s

Kayak For Kids project Blue M 23 6 29

M’s

Kayak For Kids project Blue Xl 25 6 31

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M’s

Kayak For Kids project Blue XXL 7 1 8

M’s

Total 76 22 98

Style Description Colour Size Retail Staff QTY Total

QTY
Kayak For Kids project Blue XXS 11 2 13
W’s
Kayak For Kids project Blue S 16 5 21
W’s
Kayak For Kids project Blue M 26 5 31
W’s
Kayak For Kids project Blue L 26 6 32
W’s
Kayak For Kids project Blue XL 8 3 11
W’s
Kayak For Kids project Blue XL 8 3 11
W’s
Total 95 24 119
Grand total order 217

5. Goals

5.1 key Milestones

 November 2020: Kayak For Kids project approved by the owner

 December 5, 2020: initial staff order, which included the pre-season, is made

 January 8, 2021: Kayak for Kids artwork approval is made.

 March 10, 2021: sample embroidery

 May 5, 2021: photoshoot samples of the product are delivered

 June 20, 2021: product arrival

 June 28, 2021: embroidered products are available to sell in the stores and online

 July 2, 2021: the staff are distributed with their products

 July 14, 2021: OM evaluates the report to check the decision about counting.
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 August 7, 2021: program completion

 August 25, 2021: Om final report about the product.

5.2 financial goals

 GM Target: 35%  

 Marketing budget: $1050

 Sales: 150 units to be sold by June 30, 2021

5.3 Strategies

 Getting the program to be approved by December 15, 2020.

 Ordering Kayak for Kids with preseason order for June 20, 2021 delivery.

 Coming up with an artwork of a new log by February 25, 2020.

 Receiving delivery in May and uploading them on the website

 Offering discounts to the clients as part of a registration for the first three-day

experience.

 Merchandising focus in the main store as well as in the front display

 Staff training in sales incentives

 Evaluating the online feature and product reviews

 Testimonials from both the customers and staff

5.3.1 Specific strategies

1. General market target: 30%

 Offering products at the start of the season at full price

 Keeping sale pricing off until the final week

 Putting more focus on the value of the customer

2. Marketing budget: $1050

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 Spend more on the web ads

 Couponing with the incomplete distribution

3. Sales

 Sale more than 150 units by the end of June 2021

 Merchandising to be carried out frequently using the front window as a display  

 Staff training to enhance their performance

 Frequent re-stocking which will be achieved through staff training

Twelve-monthly activities with weekly activities

6. November 2020

 Planning and Action season

6.1 – week one

 Holding a meeting to determine the main objectives and strategies for action

 Focus on branded Kayak for Kids for both the clients and the staff

6.2-week two

 Cloth planning starts

6.3 Week three

 Presentation of the cloth plan

6.4 week four

 Approval of the clothing plan

7. December 2020

 Action season
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7.1 week one

 Coastal kayak Adventures Ltd preseason meeting for January 5, 2021

7.2 week two

 Staff Kayak For Kids projection projects approval

7.3 week three

 Coastal kayak Adventures Ltd budget started

7.4 week four

 Coastal kayak Adventures Ltd budget

8. January 2021

 Action season

8.1 week one

 Coastal kayak Adventures Ltd presentation meeting

8.2 week two

 Dream orders input

 Re-establish budget

8.3 week three

 Realistic order editing

8.4 week four

 Order editing

9. February 2021

 Action season
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9.1 Week one

 Coastal kayak Adventures Ltd order entered

9.2 week two

 Book appointments for rep show

9.3 week three

 Sales rep trade show

 Confirmation of order changes and fulfilment

9.4 week four

 Order editing

10. March 2021

 Action season

10.1 week one

10.2 week two

 Start of the presentation

 Confirmation of the returning staff

10.3 week three

 Product arrival

10.4 week four

11. April 2021

 Action season and planning season

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11.1 week one

 Preseason ordering

 End of season sale

 Branding the future strategy

11.2 week two

 End of season debriefing

 The arrival of product shipment 2

11.3 week three

 Order adding

11.4 week four

 Full order deleting and adding

12. May 2021

12.1 week one

 Completion of the future strategy and reviewing the strategy

12.2 week two

 Shipment 3 product arrival

 Artwork specification initiated

12.3 week three

 Artwork samples completed

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12.4 week four

13. June 2020

 Planning season

13.1 week one

 Completion of the artwork

13.2 week two

 The arrival of order shipment four

 Artwork approval

13.3 week three

 A sampling of the artwork

13.4 Week four

 Inventory clean up

14. July 2021

 Planning season

14. 1 week one

 Mid-year sale

14.2 week two

 A sampling of the embroidery received

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14.3 Week three

14.4 week four

 The inventory clean up

15. August 2021

 Planning season

15.1 week one

 Writing an online description of Kayak for Kids

15.2 week two

 Confirmation of the order fulfilment

 Approval of the embroidery changes

15.3 week three

 Final counting of the inventory

15.4 week four

 Completion of the final counting of inventory

17. September 2021

 Planning season

17.1 week one

17.2 week two

 The arrival of order shipment four

 Verification of the received products

 Start of the web page promo

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17.3 week three

 Sample product to cross-stitch

17.4 week four

 Availability of Kayak for Kids shipment four for sale

18. October 2121

 Planning season

18. 1 week one

 Approval of the artwork, which is then sent to the printer

 Book embroidery time

18.2 week two

 Approval of the photos sent from the embroidery

 Counting of Kayak for Kids which arrived

 Shipment of the Kayak for Kids for embroidery

18.3 week three

 Photoshoot in an outside studio

 Confirmation of the staff Kayak For Kids quantities

 Issuing of a staff meeting

18.4 week four

 Getting Kayak for Kids online promo

19. November 2021

 Planning and action season

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19.1 week one

 Retail Kayak for Kids and counting

 Creation of distribution list for the Kayak for Kids

 Kayak for Kids stocked in the front window

19.2 week two

 Staff meeting- Kayak for Kids given as per the distribution created.

 Training of staff about new products

19.3 week three

 Kayak for Kids promo for both physical stores and the online stores

19.4 week four

 Staff training for the new and returning staff

20. December 2021

 Action season

20.1 week one

 Start of the experimental programming

20.2 week two

 Shipment of new products

 Christmas sale

20.3 week three

 New products available for sale

 Christmas week
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20.4 week four

 Review of sales

21. January 2022

21.1 week one

 Deliveries of the final products

 Kayak for Kids promotion

21.2 week two

 Kayak for Kids promotion web feature

21.3 week three

 Kayak for Kids promotion finish push

21.4 week four

 Peak week

 End of Kayak for Kids program –calculation of the results

 Creation of the final report

22. Conclusion

  The success of the program will require determination before the completion time

because of the supplier timing. If any doubts arise during the meetings, the program will have

to be suspended until everything is reviewed. If this happens, the program will occur in more

than two years. The project's operations manager will provide a full report about the project

by May 14, 2022.

Sales to end the customers and the staff uptake will be the main measures used to

determine the success of the project. The inventory that will be available during the closing
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time will indicate which was sold in terms of color and size. The leftover inventory will also

be used to account for the shrinkage. The sales report generated will be used to show the final

margins. To put the staff into consideration, a cost recovery element will be required. In

February 2021, a review will be carried out to determine if the program will be repeated as it

is or changes will be initiated, or the program will be fully cancelled. Besides, the product's

choice, which includes the price points and branding, will be reviewed. Decisions made will

be based on product selection, customer feedback, and sales reports provided, including staff

acceptance.

23. Recommendation

 Maintain the new log for a longer time based on the customer’s acceptance rate

 Other suppliers should be considered

 Expansion of the clothing options

 Build programs which are aimed at supporting the program

 Considered footwear
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References

Datta, P., Mohi, G. K., & Chander, J. (2018). Kids Red Popular Fashion Comfortable Casual

Sandal. Journal of Laboratory Physicians, 10(1), 6.

https://jerseykayakadventures.co.uk/booking-prices/what-to-wear-kayaking-and-faqs/

King, A. E. (2016). Adventurous Children: Creating a Canadian Identity in Kayak: Canada's

History Magazine for Kids™. Canadian Review of Comparative Literature/Revue

Canadienne de Littérature Comparée, 43(1), 119-136.

Rosenblatt, R. (2012). Kayak Morning. The Kenyon Review, 34(1), 18-45.