12/4/22, 9:44 AM Qualitative vs.

Quantitative

NAME : 
CLASS : 
Qualitative vs. Quantitative
12 Questions DATE  : 

1. QUALITATIVE or QUANTITATIVE?
Assumes that the world is complex, that there is no single explanation behind certain
phenomena, and can be interpreted through the points of view of the participants

A Quantitative Research B Qualitative Research

2. QUALITATIVE or QUANTITATIVE?
Researchers conducting this type of research need to be objective; they do not have a direct
interaction with the research participants other than when gathering the needed data

A Qualitative Research B Quantitative Research

3. QUALITATIVE or QUANTITATIVE?
Usually involves a large number of participants for purposes of generalizability

A Quantitative Research B Qualitative Research

4. QUANTITATIVE or QUALITATIVE?
Data gathering may be done through the conduct of interviews and focus group discussions

A Qualitative Research B Quantitative Research

5. QUALITATIVE or QUANTITATIVE?
This research is conducted for purposes of predicting and determining possible
relationships among variables and formulate generalizations based on research findings.

A Qualitative Research B Quantitative Research

6. QUALITATIVE or QUANTITATIVE?
Data gathering process is usually done in a controlled setting to focus on certain variables in
the study.

A Quantitative Research B Qualitative Research

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12/4/22, 9:44 AM Qualitative vs. Quantitative

7. QUALITATIVE or QUANTITATIVE?
This research follows the deductive approach in terms of data analysis-- that is, focusing on
a theory and obtaining a specific result which can be generalized.

A Qualitative Research B Quantitative Research

8. QUALITATIVE or QUANTITATIVE
This research asserts that the results obtained from the study is applicable only to the
group of people involved in the study and not to the general public.

A Quantitative Research B Qualitative Research

9. QUALITATIVE or QUANTITATIVE?
A group of Business Management students conducted a study that determines the common
marketing strategies used by various SME's in Pateros and Makati.

A Quantitative Research B Qualitative Research

10. QUALITATIVE or QUANTITATIVE?

A social worker aims to shed some light with regard to the life and struggles of people who
were once involved in drugs and alcohol addiction.

A Quantitative Research B Qualitative Research

11. QUALITATIVE or QUANTITATIVE?

A beauty guru aims to release a new line of cosmetics; prior to doing so, she conducts tests
to determine the effectiveness and safeness of the products to ensure that the consumers'
welfare is not compromised.

A Qualitative Research B Quantitative Research

12. QUALITATIVE or QUANTITATIVE?

A Movie Director, prior to filming and production, ventures out and explores the life and
culture of people in Japan in order to have a deeper understanding and effectively represent
the Japanese culture.

A Qualitative Research B Quantitative Research

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12/4/22, 9:44 AM Qualitative vs. Quantitative

Answer Key

1.b 2.b 3.a 4.a

5.b 6.a 7.b 8.b

9.a 10.b 11.b 12.a

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