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Body of The Feasibility Study Business Plan
Body of The Feasibility Study Business Plan
Ice Scramble Delight is located at Antique National School, T.A. Fornier St., San
Jose, Antique and is owned by Mr. Juan C. Dela Cruz. Ice Scramble or commonly
food and is sold by vendors through the use of bike or cart. Originally, it has a pink color
but because of the innovative and creative minds of people, new flavors and optional
toppings were added. Iskrambol, is derived from the english word means “to scramble”.
It is eaten by scrambling the contents and mixing them then drinking it with a large
straw.
Since the usual weather of the Philippines is hot, Ice Scramble is an accurate product
to start a business. Not only does it satisfy the customers, it also serves as a refreshment
from the high temperature of the environment. The researchers came up with this product
because of its popularity among the Filipino citizens, especially to the students. It is
already proven that it is affordable and pleasingly tasty. The researchers wanted to
enhance the product by adding twists to it such as: different toppings and better
common refreshment to the said country. It plays an important role in a way that it is
already part of the culture and tradition in the Philippines that could represent the
country. More significantly, as a global warming is still experienced, this ice scramble
product, could help people to lessen the high heat index in their individual bodies, and let
this product refresh and cool themselves. However, in different aspect, this product is
more in natural ingredients and less in chemicals that could not harm the body of the
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customers because in current times, there are a lot of new products that are made of
different chemicals that the customers do not know what exactly are made of and can
To sum up, this ice scramble is a natural product that is not harmful to the
consumers. Because of the too much hot weather here in the Philippines, it could help the
Pinoys to maintain consuming this product to be able to let the old culture stay in modern
The business will be located beside Snack Shack at Antique National School
because it is an accessible and well-known location that that is filled by everybody of all
ages.
The total estimated capital of the Ice Scramble Delight business is about P 21,892
that is composed of start-up cost and the operating expenses of the business. The needed
capital will be used in the developing of the enterprise by purchasing materials and
equipment, constructing food stall, and for the first payment of the expenses of the
enterprise. The source of this capital will be financed through owner of the business.
The table below will show the construction materials, equipment and the
packaging of the product that will be included in the financing of the start-up cost of the
business also all the ingredients in the making of the product Ice Scramble Delight.
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Total Projected Cost
Start-up Cost
Construction Materials
Wood 50 10 500
Nails 5 40 200
Equipment
Scoop 20 2 40
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Packaging
Stickers 2 10 400
Operating Expenses
Salaries
Utilities
Raw Materials
Ice 60 2 1,200
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Total Start-up cost P 7, 139
Mini marshmallow 99 1 99
Total Operating Expenses P 14,753
Cookie crumbs 70 1 70
Total Projected Cost P 21,892
Unicorn Sprinkles 85 1 85
Fudge brownies 50 1 50
Chocolate drizzle 89 1 89
Executive Summary
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The Ice Scramble Delight is a beverage stall located beside Snack Shack at Antique
National School. This beverage stall offers an ice scramble that will serve as a
refreshment for students and can be availed in a very affordable price. The customers
will have the free will to choose their desired toppings for their purchased ice scramble.
Company Vision
Five years from now, Ice Scramble Delight will be successful in retailing Filipino
refreshments particularly the ice scramble to develop and enhance the quality of services
for the future needs of our customer. Still dedicated or committed to pursuit greatness
that could enrich the life and experience of our guests. We envision to exceed not just
our customer’s expectations but also our efforts in providing them quality food and
having their trust on our business. The business’ vision is to completely settle the
company’s physical and social aspect that is ready to offer the best quality of food that
Company Mission
Ice Scramble Delight’s mission is to provide perfect, delicious and upgraded ice
scramble at affordable price rates. To serve everyone better than anyone else by
maintaining the highest standard of quality in food. The business aims to bring back the
nostalgia of childhood and the ultimate ice scramble experience. Lastly, to earn the trust
and loyalty of our customers by showing them not just our services but also the good
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● Profitability
The company aims to earn more profit from their investment and have stability in terms
of financial aspect.
● Customer Service
The company aims to satisfy the needs and wants of the costumers and assure them
● Growth
The company aims for better development in the future and be recognized by their
● Productivity
● Retention
The company aims to retain each of the members of the business and maintain
Business Model
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Business and Product Positioning
High
QUALITY
Ice ScrambleDelight
Low
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In order to improve and maximize wealth, a profit margin of atleast 30 to 40 percent
must be achieved. This will help the company track down and measure how much peso
of sales the company actually keeps in earnings. A 30% to 40% profit margin, then,
means the company has a net income of ₱0.30 to ₱0.40 for each peso of total revenue
earned.
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Environmental Analysis
Ice Scramble Delight have recognizable factors in different forces of the societal and
industrial environment. These factors are essential to be utilized and evaluate to know
whether it has a direct and indirect effect to the affairs of running the firm. Moreover,
this can serve as a guide for the business if ever there is a need of provision and
augmentation. This includes the societal analysis, PESTEL, industry analysis, market
Societal Analysis
Nowadays, climate has changed rapidly, and it brings a big impact in the society. A
lot of people are complaining about the high temperature. However, refreshment drinks
take place especially the Ice Scramble since it is a Filipino refreshment drink it has
proven to be very popular in the society and having a reasonable price that cause no harm
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PESTEL Analysis
PESTELwith
integrated themselves ANALYSIS
all the recent changes that have taken
Refreshment drinks such as frappes and shakes, are growing rapidly from over
the years. According to Allegra Strategies, the market size of this business has increased
massively for the last 3 years. It was also stated that there would be a 25% increasing
growth for the next four years. In the Philippines, one of the popular refreshment drinks
is the Ice Scramble or also known as "iskrambol". The researchers deemed this Ice
Scramble business to be a good product for the industry. Not only that it is a Filipino
refreshment, it is also a best match for the high temperature in the country. This business
would be able to benefit the market, especially the students, by giving refreshment,
lessening their stress and possibly giving them a feeling of relaxation. This is one of the
Filipino drinks that no matter how old, could still be a trend in the industry.
Customer
Ice Scramble Delight will be located at the campus of Antique National School. It
will offer specialty and healthy Filipino drinks to senior high and high school students as
well as the general public. It will be accessible to the general public and potential buyers
Competitors
Since the business offers a refreshment drink, it has numerous competitors located in
nearby locations. Competitors such as The Leaf Co. and Bobacha Tea Lounge who are
more established and widely known in the whole campus. But the difference of Ice
Scramble Delight is that it delivers specialty and healthy Filipino drinks and brings back
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Creditors
Since the capital of the business will be funded by the owner, Mr. Juan C. Dela Cruz
from his savings, there would be no official creditors affiliated with the business. The
business will be a self-funded business that will be relying on the general public to gain
profit.
Suppliers
a business. The price is also dependent upon the number of supplies ordered or delivered.
A change in supply is a change in the relationship between the quantity supplied and
price which are directly or positively related. The change in the price of a good results in
a change in the quantity supplied, but not a change in supply. The lower the price the
lower the quantity supplied and the higher the price the higher the quantity supplied.
Government
Since this paper is part of the requirement for educational purposes, the business
will have a lesser intervention with the government. The business will have no obligation
on any taxation and licenses of the government. The purpose of the business is to guide
the owner and its industrial partners on how to manage a business as a practice for their
future endeavour as entrepreneurs. This will be able to enhance the skill and knowledge
Employees
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In hiring, employees need some rules to follow that define how employees are
interviewed and on-boarded into the company. Employers have a standard method of
interviewing new staff of applicants. It is required that all new employees will undergo
assessments and an annual performance review that gives employees a rubric which
explains performance assessments and how the company grades employees. Each
employee should have appropriate behaviors and follow the company’s conducted
policies like proper dress code, workplace safety procedures and the usage of internet
and computers. Each member of the business should come in time to have an efficient
and effective operating and store hours. Tardiness of 10 minutes generates a warning, a
second infraction within 30 days begins a probation period, and a third infraction in the
same period results in termination Attendance is always a must; disciplinary actions may
apply to the employees who have missed more days than the allotted days of absences
that the company allows. An employee will need to work for one full year before
becoming eligible for a retirement plan or vacation plan. For some reasons employees
may experience health problems or they really need to absent, the implementation of
leave of absence policy in the business offers this to the employees however, valid
treat the employees equally providing equal opportunities to promote fair treatment in the
discourage the inappropriate behaviors in the aspects of race, sexual orientation, culture
Market Position
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This includes the assessment of the business’ product status among its competitors in
terms of quality and price. The business will be able to come up with strategies to
maximize their strengths and to deal with their circumstances in terms of the business’
The table below shows the assumed status of each business’ products in their quality and
price standings. That in every product of the businesses will be rated with 5 is the highest
The results of the table will be interpret with a positioning map and all the results
will be plot in the diagram. As the table above shows that The Leaf Co. and Bobacha Tea
Lounge are the most potential competitors of the business where it offers high quality
product with a high pricing rate. Then The Leaf Co. and Bobacha Tea Lounge is also
competitor of the business that acquired equal total scores of 4 with the business product
Marketing Strategy
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The most important element of this marketing strategy is the delivery of a quality
product. The beverage, ice scramble must be politely delivered to the respective
customers which are students. The customers will be able to freely choose their own
The Ice Scramble Delight’s packaging concept must fit the positioning which means that
the materials used for the product packaging are environmentally friendly. The producers
need to offer an upscale feel without spending a lot of money and to say that the
customers can avail the product in a very affordable price and that is 10-15php.
Business Description
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At this point, the products and equipment of Ice Scramble Delight, will be discussed.
This will also cover the size of the business, the personnel, other requirements
Product/Service
The product of the business is a popular Filipino street food which is - Ice Scramble.
It is a drink that consists of crushed ice with flavor and toppings for a mixture of taste.
The particular product of the business is milky strawberry flavored which results to the
pink color of ice. However, there are many options of toppings that the company can
offer to the customers such as: mini marshmallow, cookie crumbs, cookie crumbs, fudge
brownies, fresh banana slices, cheese cake chunks, powdered milk and chocolate drizzle.
While for the packaging of the product, the company uses a paper cup for the benefit
of the environment. Provided with a logo of the business to engage more customers with
the appearance satisfaction of the product. There is also a variety in sizes of the cups:
small and large. The price range depends on the customer's preferred size and toppings.
Although, the business assures that the overall price of the product is affordable
The production process of the product Ice Scramble Delight is done through the
use of mechanical and manual machines. The machineries and equipment have their own
Blender – this is a mechanical appliance that is use to blend or mix the ingredients to
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Size of Proposed Business
Manual Ice Crusher – this is a manual machine that it is use to crush the ice into
smaller pieces.
Ice Cooler – this equipment is responsible in storing the crushed ice or the Ice
Scramble Delight.
Scooper – this is an equipment that is used to transfer the Ice Scramble Delight from
Wooden Spoons – this small equipment are used to pick up the add-on ingredients
(toppings).
The Ice Scramble Delight is a small enterprise because it only consists 8 people.
A beverage stall is classified as a small business for it has fewer employees and less
annual revenue than a regular sized business or corporation. Small businesses like this
vary a great deal in terms of size, revenues and authorizations because it may only
Personnel Requirements
General Manager
Qualifications:
18 to 25 years old.
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Ability to make hard and fast decisions.
Operations Manager
Qualifications:
18 to 25 years old.
Financial Manager
Qualifications:
18 to 25 years old.
Qualifications:
18 to 25 years old.
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Physically and mentally fit.
Cashier
Qualifications:
18 to 25 years old.
Administrative operation
The job of the administrative operation manager ensures that all operations in the
organization will run smoothly. This also involves planning, coordinating and directing
services to effectively and efficiently perform the vision and mission of the business.
Operations Manager
Ensure that all the parts of the production process come together to deliver a good
Qualifications:
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Male or female at least High School graduate.
18 to 25 years old.
Organizational Plan
This section shows the work and purpose of every person in the business. It is
presented base on their position and how they would manage the business, given each of
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their own tasks. Each one of the names has their own roles to fill in and purposes to
achieve. This Organization Plan is important to identify who answers to whom and who
manages whom. This will help the business to have an organized work and bring an
Ice Scramble Delight is a sole proprietorship type of business that is owned by Mr.
Juan C. Dela Cruz. Legally, the owner of the business will have income and losses on
his personal tax return and is personally liable for any business-related obligations, such
To ensure that there will be no food poisoning and diseases such as infections,
diarrhea, water-borne disease and other epidemics, proper sanitation must be observed. A
clean work space and storage of the goods must be maintained to prevent bacteria from
spreading. Ensuring a clean storage for the food will help avoid food poisoning to
consumers. In order to ensure the employees loyalty to the business, the labor code must
be followed and observed by the owner. A minimum wage of ₱250 will be given to the
employee. In order to repay the hardwork of the employees, Bonuses such as 13th month
Organizational Structure
Juan C. Dela Cruz
Owner of Ice Scramble Delight
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General Manager
Shanniah I.
Financial Manager
Operations Manager
Surffy Mae
The management of Ice Scramble Delight used a line chart because the manager as the
head of the business has the full responsibility for the success of failure of a business. It
is the simplest and most direct type of organizational chart that shows the authority that
General Manager
Duties
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Decision making in all aspect of the business.
Operations Manager
Duties:
Ensure that all the parts of the production process come together to deliver a good
Financial Manager
Duties:
Duties:
Responsible in assisting.
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Keeping inventories record to date.
Must properly record the total amount of sales before submitting to the manager.
Cashier
Duties:
Production Plan
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This section discusses how the products is being manufactured, where the operations
planning needs to decide where the facility will be located, how the facility will be
organized, and the materials needed for the production. A major part of operations
planning is scheduling the activities that go into the production process. And will learn
Production Schedule
Customer enters
Customer pays
Customer leaves
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Production Process
Various materials or resources are used by a company to in order to create and produce
goods and services that will meet the needs and wants of individuals. The ingredients of the Ice
Scramble Delight such as crushed ice, evaporated milk and ice scramble premix powder will also
be put together inside the container and will be mixed. The finish product will be then put into
inspection and will be tested to insure the safety and quality of the product. The Ice Scramble
Delight will be packed and put inside a small or large sized paper cups with a wooden spoon and
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Processing Equipment
The Ice Scramble Delight uses several equipment in the production of the ice scramble
that will help bring easiness to the production process of the business. The equipment that will be
used in the making of the product includes: blender, manual ice crusher, ice cooler, scooper, and
tupperware. There would also be the use of wooden spoons for the customers when consuming
the product which will also lessen the harm on the environment.
The production process of the product Ice Scramble Delight is done through the use of
mechanical and manual machines. The machineries and equipment have their own functions and
Blender – this is a mechanical appliance that is use to blend or mix the ingredients to
Manual Ice Crusher – this is a manual machine that it is use to crush the ice into smaller
pieces.
Scooper – this is an equipment that is used to transfer the Ice Scramble Delight from the ice
Wooden Spoons – this small equipment are used to pick up the add-on ingredients
(toppings).
Sources of Materials
The Ice Scramble Delight will buy the ingredients from a convenient market. Direct
relationships will also be established from carpenters who build stalls in order to create the
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desired design of the beverage stall. The business will buy the raw materials for construction in a
construction supply shop that offers low priced but good quality materials.
Description Amount
Stickers 400
Ice 1,200
Mini marshmallow 99
Cookie crumbs 70
Unicorn Sprinkles 85
Fudge brownies 50
Chocolate drizzle 89
Production Cost
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The business has a total production cost of P 7,503, which means that the value or
condition of a profit is determined by the sum of cost of resources that went into making it. All
the materials that are needed in the making of the product will be included in the presentation of
the cost of each raw material. The table below are the amount of the materials that is determined
Operation Plan
4
This section provides a highly detailed plan that shows a clear picture of how a team, section
or department will contribute to the achievement of the organization’s goals. The plan covers
what strategies and tasks to be achieved, who are the individuals who have the responsibility for
each task, when is the timeline for which the tasks must be completed and how much the
Evaluation of Suppliers
Coordination
Quality
Cooperation
Strategy.
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Company Profile
Ownership.
Global Ability.
Management
Risk Management.
Operations Management.
Customer Satisfaction.
Environment
Eco-friendly company.
Capability
Economy
Purchasing
Sourcing process.
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Suppliers on the basis of their delivery, prices, production, capacity, quality of management,
●The optimization of the entire value chain in collaboration with our suppliers.
Evaluation Strategy
Strategic learning and evaluation gives a variety of methods and processes to provide time-
concerning, credible, and useful information that can be acted upon to increase organizational
effectiveness.
Competency
Capacity
Commitment
Control
Cash
Cost
Consistency
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Culture
Clean
Communication
Fewer defects Increased communication with customers helps the supplier understand, what
the customer needs and what does and does not work. When understanding these facts, the
Evaluation Methods
Provide copy of the re-seller's business licence to the supplier upon request.
Request a price quote from the supplier in order to compare offered prices.
The Ice Scramble Delight will need certain goods or services so that it will be able to
continue performing. Those materials will be ordered from different stores either through online
or in physical stores. Whenever the staff will request for goods or services to a store or someone
who could provide the materials, they will need to have a materials requisition form. This
document will be used to record the movement of materials throughout the manufacturing
process. The requisition forms can help allocate costs and values to these materials. After
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requesting for the materials, the business will then wait for its the delivery. Upon receiving the
materials, the receiver of the business must inspect the incoming goods or materials, match the
received items to the description stated on the accompanying bill of lading, as well as the
description on the related purchase order, identify each item in a delivery and ensure that it is
properly labeled with a bar coded tag that includes the item number, quantity, and unit of
measure. If everything matches correctly, the receiver will sign the invoice, and then the
delivered materials will be put in proper storage areas. Then, the paperwork will be processed to
The business Ice Scramble Delight will have an inventory control system in order to
properly manage the inventory that have been purchased and will be purchase. Also it will help
the business to determine how many Ice Scramble Delight the business can produce every day. It
includes the process of purchasing, delivering, receiving, listing, storing and reordering. The
storage inventory control system will help the business to identify what are the insufficient
materials and the amount of their materials that will be using for the next and current month.
The business will purchase their ingredients and packaging in a retailer and wholesaler
stores. The purchased products for the making of the Ice Scramble Delight will be received,
listed the amount of quantities that have been bought and stored in the production site of the
business which is at the Barangay Funda Dalipe, San Jose, Antique. The authorized personnel
will be in charge of listing the inventory of the materials every time there is an outflow and
inflow of the purchased materials. There are some ingredients that will purchased and will be
using for a given months like the toppings. While other ingredients and packaging materials will
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be reorder every end of the month. Also the business will have their supplier of Ice by ordering
Marketing Plan
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Product
Ice Scramble Delight will be an innovative and eco-friendly product. The container will be
a disposable cup made out of paper that will be lined or coated with plastic or wax to prevent
liquid from leaking out or soaking through the paper. The business will also use wooden spoons
as a substitute for metal and plastic spoons. They will be flat and will have a small dip in the
middle to help the customers scoop the product. Unlike metal spoons that may produce
scratching and disposable plastic spoons that may add up to the litter, wooden spoons could help
maintain and keep the environment clean. There would also be assorted toppings like mini
Place
The product will only be available beside of the Snack Shack Canteen at Antique National
School. The place is accessible and well-known location that that is filled by everybody of all
Price
The sellers aim to offer affordable and budget-friendly prices for the benefit of the target
market. Specifically, the sellers offer two options for the customers: a small-sized cup of Ice
Scramble for only 10 pesos and large-sized cup for 15 pesos. There is also a payment of 3 (or 5)
pesos for additional toppings. The business does not only aim to produce a quality product, but
also to benefit the customers with prices that are affordable to delight and gain loyalty among the
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customers. The owners also consider that the set prices for the product will not result to the
Promotion
The business will promote the product through quality product offerings. The business will
communicate their product through promotion strategy that for every 15 cups that the buyers
could collect and be able to return it to the business, they will receive one Ice Scramble Delight.
This promotion strategy could enlighten the mind of people especially customers that we should
always take good care of our nature by not throwing any piece of garbage anywhere.
Aside from that, the business will also offer a Freebie card for every first purchase of a
customer wherein, they can avail one free 10 peso cup of Ice Scramble for every 5 purchases. In
these strategies, the business will be able to gain more buyers that will be delighted through these
People
The target customers are the students and teachers of the school, even though the visitors.
The product will be efficient and effective for them since Philippines is a tropical country and it
Packaging
In terms of the product’s packaging the business prefers to use paper cups and wooden
spoon instead of plastic cups and spoon which is highly recommended for the benefit of a
friendly environment. Provided with a logo of the business to engage more customers with the
appearance satisfaction of the product. There is also a variety in sizes of the cups: small and
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Positioning
For the most important target market, students and faculty who crave an innovated
refreshment , the Ice Scramble Delight satisfies the need for a refreshing and exciting experience.
Unlike our key competition, the Ice Scramble Delight is designed to handle this need from its
inception, starting with the general construction of the facility. The food will be quickly
delivered to the customers by the polite employees will give them an experience unlike any
other.
large. The price range depends on the customer's preferred size and toppings. Although, the
business assures that the overall price of the product is affordable especially for the students.
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Financial Plan
Financial planning involves all inclusive observation and evaluation. This part also includes
financial statements that reflects the company’s current status and where the company is
expected to be in the future. Through this data or information the organization will be able to
determine how much the business needs and how it helps the external businesses that investing
in the business is a wise decision in using their allotted funds. This part also is very crucial in
terms of making decision since the decision would be dependent on the financial results. After
this part the company will decide about how to maintain and improve the company’s current
status.
Major Assumptions
The Ice Scramble Delight Business will consider the following assumptions in order to
know if the business will be profitable or not in a given specific time. The following assumptions
The company will incur net loss at its first month of operation due to the purchase of
It will be able to reach its breakeven point or maybe return on investment at the first two
months of operation.
The business will be profitable or feasible in the first three months of the business operation
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Some other ingredients and materials in the making of the product will be purchase in
The business will assume that all the equipment that have been purchased will be
The sales of the business will be unstable due to some circumstances like weather and
others.
The enterprise will assume that it will be generate net income in the succeeding months and
Revenue
Sales 242,840
Expenses
Rent deposit expenses 2,400
Packaging 9,000
Salaries 120,000
Utilities 3,000
Raw materials 13,509
Transportation 2,400 150,309
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Projected Statement of Changes in Equity
Liabilities
Assets
Accounts Payable
Cash P
P 200
56,594
Accrued Liabilities
Inventory 150
46,179
Total Current Liabilities
Supplies P12,000
350
Total Current Assets 114,773
Owner’s Equity
Equipments 1,739
Capital 114,423
Accumulated Depreciation (1,739)
Total Liability and Owner’s Equity P 114,773
Total Non-Current Assets 0
Total Assets P 114,773
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Income Statement
For the Years Ended September 30, 2019 and September 30,2020
Year Ended Year Ended Increase Percent
September 30, September 30,
2019 2020
2018 2019
Sales 242,840 315,692 72852 30%
Expenses
Rent deposit 2,400 2,400 0 0
expenses
Packaging 9,000 11,700 2700 30%
Salaries 120,000 134,400 14400 12%
Utilities 3,000 3,900 900 30%
Raw materials 13,509 17,562 4,053 30%
Transportation 2,400 2,400 0 0
YearEnded
For the Years EndedSeptember
Year Ended
30, 2019 andIncrease Percent
September 30,2020
September
Year Ended30, September 30,
Year Ended Increase Percent
September
2019 30, September
2020 30,
2019 2020
2018 2019
Beginning 2018
P 21,892 2019
114,423 92,531 4.2 %
Assets
Capital
Cash
Net Income 56,594
92,531 73,257
142,130 16,663
49599 30%
54%
Inventory
Sub Total 46,179
114,423 60,033
256,553 13,854
142,130 30%
1.2 %
Withdrawal 0
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Ending 114,423 256,553 142,130 1.2%
Capital
Supplies 12,000 15,600 3,600 30%
Total Non- 0 0 0 0
Current Assets
Total Assets 114,773 257,023 142,250 30%
Liabilities
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