How News used to spread in villages in past…

Digital Engagement with Middle India has been a big challenge for a news organization
Persona

Studying in government school. She is in week at English language. She is

confident in her native language
Data also says that….
 Total Addressable Market
TAM 1.3 Billion
The population of India — 1.3 Billion

Service Addressable Market

SAM 685 Million
Total Internet Users in India — 685 Million

SOM 560 Million Serviceable Obtainable market

Vernacular Indian users who have
access to the Internet

Source: statista.com
 Growth Model
Content Technology

GROWTH
DISCOVERY (paid users)-
COMMUNITY- VALUE
Users/Readers Reporters

• Growth based on user behavior (community connects behavior; content drives it)
• Content layered with deep personalization that leads to a lot of sessions and which
even leads to inventory and further adds up the revenue for the business
Community Platform
for
Middle India
“Think Regionally, Act locally”

Note- Social media is out and online communities are in! People are “communal” by nature!
We will help Middle India- Online Newsreaders aged 14-24 years from Tier-2 & Tier-3 cities (Audience) achieve their infotainment , entertainment
goals (rejuvenate, give information, keep updated) ; help them in societal conformance and in personal attainment (Value) by providing them with
a community platform (How)

For Middle India

Who cannot get information and community in their vernacular language
Our product is a Community Platform for Middle-India
Who want to connect with a community, be updated with latest happenings around world, contribute, excel without knowing english
Unlike (alternative)- DailyHunt, Newsreach
Our product –
Democratize reporters
Connect with Consumers- Regional language and content with national / international tadka using 360-degree promotions
Content in King!
Digitalize local content
Promote vernacular language
Empower hyper local publishers
Every user is a Editor- In traditional journalism, editors decide which news should be known or which should not, but in web 3.0 every
user is the editor.

Build personal relationships and networks of trust. Bring together people with common interests or profiles. Engage these specific groups of people.
Value Proposition
• A news community platform to connect with reporters and like minded
people under one roof
• Take the stress out of not reading newspaper and not updated with
current affairs
• Stay updated or share the news you know
• Anybody can be an editor
• Change your societal conformance
• Read, share and Earn
• Get Exclusive and premium Content
Reason for Signing up or paying
❑A brand I prefer for news
❑Broad range of news coverage
❑Quality of specific area (eg sport, arts, technology, business)
❑Quality of specific columnists, writers and journalists
❑Enables access wherever and whenever I want
❑No other way to access valued content
❑Leverage Community
User Flow
User Flow..Cont..
UX Designs
UX Designs
 User Experience

•Useful: Your content should be original and fulfill a need

•Usable: Site must be easy to use

•Desirable: Image, identity, brand, and other design elements

are used to evoke emotion and appreciation

•Findable: Content needs to be navigable and locatable onsite

and offsite

•Accessible: Content needs to be accessible to people with

disabilities too

•Credible: Users must trust and believe what we tell them

Pricing Model (Reverse Trial-try-before-you-buy paid functionality. Best of free trial and freemium)
Free
✓ View all types of content
✓ Like, comment, share, print
✓ Play games, share scores
Premium content
Commercial usage of Nw18 content-
Content publishing or distribution
rights
Post content and community
blogging
Post exclusive content
Hosting Live events
Post writing services
Archival content
Read and earn
✓ newsletter
Paid Trial
✓ View all types of content YTD
✓ Like, comment, share, print
✓ Play games, share scores
✓ Premium content
Commercial usage of Nw18 content-
✓ Content publishing or distribution
rights
✓ Post content and community
blogging
✓ Post exclusive content
✓ Hosting Live events
✓ Post writing services
✓ Archival content
✓ Read and earn
✓ newsletter
Revenue Streams
New content writing
services
General public, corporates,
websites, publishers can post
their writing requirements

Content Monetization Premium Content

and Syndication- 60% on the content
Content, images and videos produced has to be
can be monetized. e-paper premium which can be
too. charged at premium price
PAID
USERS

Archival Content Read and Earn

Subscribe to download, share Get points/ coupons etc. to
and print archival content. Read and share content.
Redeem these vouchers
Roadmap
Department Q1
Features/Services- normal Onboarding (reporter, Real
Users Time Liking (different types
of emojis), Profile
“Be the first to comment on
this article” kind of feature
Latest & trending,
recommendations, popular
in a category
Features/Services- Reporter Create portfolio
Engagement level Level 1-
Onboarding and Exposing
user preferences by liking
content
Metrics # views # likes #time on
page #daily usage
Content Live feeds incorporated and
updated
Influencer content
Collaborations Influencer you-tubers
Q2
Real time Commenting
System
Personalized notifications-
Morning ki chai Akbar ke
saath etc…
Personalized feeds
General Public- Post their
article/news
*Approve articles and
publish
*discussion forums
Level 2-
Expressing opinion or
feelings by commenting,
sharing on the same
platform
# comments, # shares
Personalized notification
Long form serialized content
API- AI based
personalization,
recommendation and
notification
Q3 Q4
My items- My Saved content Host live, interactive
(tabs for news, videos, conversations with your
knowledge, archive etc.), community
Share in and outside Invite or refer- Referral
community System(*Dunzo | Monetary
or incentive-based referral
​*Clubhouse | Signaling
based referral
​*Airbnb | Experience-based
referral)
Level 3- Level 4
Spreading content through
public sharing into other Hosting events, Referral
public networks or Systems
platforms or community
# external postings #referrals
Next year
Content marketplace
Acquisitions- publishers,
Freelancers, stringers,
anybody
Monetization- Direct
websites, corporates,
dataports, media houses
etc.
Level 5
Monetize community
platform
#content purchased
Content Aggregation and
Syndication