Annexure ‘CD – 01’

UTTAR PRADESH

FORMAT FOR COURSE CURRICULUM

L T P/S SW/FW No. of TOTAL

PSDA CREDIT
Course Title: Language, Literature and Media studies Credit Units: 3 UNITS
3 0 0 0 3 3
Course Level: UG Course Code: ENGL218
Course Objectives: To initiate the students into emerging modes of technology and mass media, through the use of literary techniques. It aims to connect
various applications of the Mass media with language and modes of literary representations like Content Writing, Blogging and other modes of literary
representations through technology.

Pre-requisites:
Open to all.

Course Contents/Syllabus:
Weightage (%)
Module I – Language, Literature and Media introduction 35
1. Functions of languages
2. Types of communication
3. Oral and written forms of communication
4. Mass media Today and the Types of media
5. Tracing the development of Digital social media from the days of print media
6. Reading in print or on-screen?
7. Modern Media Myths
Module II – The language of Mass and social media 35
1. Mass/ social media as the corpora
2. Creation of advertisements – types, language, graphics, etc.
3. Blogging and microblogging - The language of microblogging
4. Learning modes and methods of Content Writing
5. Use of media for creative interpretations of content
6. The language of film and other OTT platforms
7. Language of SMS and other messaging apps – written, emoji’s, and visual data
 Module III – Language, Graphics and its interpretation 30
1. Conversational style in new media interaction
2. The performance of Identity and the construction of a community in social media
3. Language politics and ideologies in mass and social media – Representation of indigenous and minority
languages
4. Social media as part of Public Relations enterprise through language and interpretations.
5. Mass media Humour
6. Language, Literacy and Mass media
7. Trolling, Violence and Crime - Word choice and representation

Course Learning Outcomes:

On completion of this course – On completion of the course, students will be enabled on the following points:
1. Critical thinking on new methods of digital representations of literature
2. Effective applications of language and literature in contemporary forms of digital mass media
3. Assimilating newer forms of discourse on emerging trends of digital mass media through representations of literature.
4. Develop relevant content for social media.

Pedagogy for Course Delivery:

• The course will be primarily taught in lecture mode in which the basic concepts will be explained.
• While explaining the terms the teacher will also give relevant examples that will make the concepts very clear.
• Guidance will be given to the students to ask questions, explore options and encourage them to develop criteria to make informed choices.
• Professional skill development Activities will be given to develop students’ capacity to analyse a language and function in an autonomous fashion
where the teacher is available as a resource person.

List of Professional Skill Development Activities (PSDA):

i. Content Writing
ii. Public Relations and
iii. Write an advertisement/ social media post for a product

Assessment/ Examination Scheme:

Theory L/T (%) Lab/Practical/Studio (%)

100 0

Theory Assessment (L&T):

Continuous Assessment/Internal Assessment End Term Examination
(40 %) (60 %)
Components (Drop down) Class Test Seminar/ Assignment Attendance Theory
Presentation
Linkage of PSDA with PSDA 2 PSDA 1 PSDA 3
Internal Assessment
Component, if any
Weightage (%) 15 10 10 5 60

Mapping Continuous Evaluation components/PSDA with CLOs

Bloom’s Level > Remembering Understanding Applying Analysing Evaluating Creating
Course Learning
Outcomes

Assessment type/PSDA

Class Test PSDA 2 ✓ ✓ ✓

Presentation PSDA 1 ✓ ✓ ✓
Home Assignment PSDA 3 ✓ ✓

Bloom’s Level > Understanding Applying Analyzing Create

Course Learning Outcomes
Graduate attributes
1. Discipline Knowledge &
Expertise
2. Self-Directed and Active
Learning
3. Research and Enquiry
4. Information &
Communication Technology
Skills
5. Critical Thinking &
Problem-Solving Abilities
6. Communication Skills
7. Creativity, Innovation &
CLO1 CLO2 CLO3 CLO4
Critical thinking on new Effective applications of language Assimilating newer forms of discourse on Develop relevant
methods of digital and literature in contemporary emerging trends of digital mass media content for social
representations of literature forms of digital mass media through representations of literature. media.
✓ ✓ ✓ ✓
✓
✓ ✓
✓ ✓
✓
✓
Reflective Thinking
8. Analytical & Decision- ✓
Making Ability
9. Leadership & Teamwork ✓
10. Multicultural ✓
Understanding & Global
Outlook
11. Integrity and Ethics ✓
12. Social & Emotional ✓
Skills
13. Employability, Enterprise ✓ ✓ ✓ ✓
& Entrepreneurship
14. Lifelong Learning ✓
15. Environment & ✓
Sustainability

Text:
1. Deborah Tannen, Anna Marie Trester - Discourse 2.0_ Language and New Media-Georgetown University Press (2013)
References:
2. John Myles - Bourdieu, Language and the Media-Palgrave Macmillan (2010)
3. Handley, Ann (2014), Everybody Writes, John Wiley and Sons Inc, New Jersey
4. Brierley, Sean (2002). The Advertising Handbook. Routledge, London,
5. Jerry Lanson and Mitchell Stephens (2008), Writing and Reporting the News, New York: Oxford University Press.
6. Arthur Asa Berger Narratives in Popular Culture, Media, and Everyday Life, SAGE Publications
7. David Crystal - Txtng_ The Gr8 Db8-Oxford University Press, USA (2008)
8. Sally Johnson, Tommaso M. Milani - Language Ideologies and Media Discourse_ Texts, Practices, Politics (Advances in Sociolinguistics)-Continuum (2010)
9. Mike Cormack, Niamh Hourigan - Minority Language Media_ Concepts, Critiques and Case Studies (Multilingual Matters)-Multilingual Matters (2007)
10. Jan Chovanec, Jan Chovanec, Isabel Ermida - Language and humour in the media-Cambridge Scholars Publishing (2012)