3001 Data Processing Ads Manual - Update

ABSTRACT / MANUAL / INSTRUCTION
April 2015 / Version 1.1
ADS CODING
1 ADS CODING MANUAL 2 / 56
1. DOCUMENT MANAGEMENT SECTION

1.1 Version Control
Version Version Date Type of Change Owner/Author Reviewed By
Number
V.1 26.03.2015
THE CONTENTS OF THIS DOCUMENT ARE COMPANY CONFIDENTIAL.

THIS DOCUMENT MUST NOT BE DISTRIBUTED EXTERNALLY.
1.2 Distribution
The document is further distributed to the following people for information:
Name Role
All involved team members Consum
er
Electroni
cs
2 Contents
1. DOCUMENT MANAGEMENT SECTION 2

1.1 Version Control2
1.2 Distribution 2
2 Preamble 5
3 Quick Promotional Overview 6
4 PCR ADS Tracking Basics 7
4.1 Directives (and basic concepts) 7
4.2 Basic and additional information tracking 7
4.3 In addition to the basic information (brand, model, price) the additional information
validity will be registered (31.07.2013 to 02.08.2013), the total number of pages (8 pages) and
the page where the product was found (page 1). Finally (only) the most 8
5. General Process of the ADS Coding 10
6. Receiving Excel files with the information of the flyers to be coded 11
7. Issue Data Entry 11
8. CODING 13
8.1 Page 14
8.2 Core Product 14
8.3 Price 17
8.4 VAT.........................................................................................................................................................................
8.5 Validity 19
9. PRICE TYPES & PROMOTIONS 20
9.1 Price Type 20

9.2 Normal Price (N) 20
9.3 No Price (NOP) 21
9.4 Promotional price (PRP) 21
9.4.4 Additional Information related to pricing 24
10. ADDITIONAL INFORMATION = PROMOTION 25
10.1 Cash Rebate Offer 25
10.2 Cash-Back-Voucher Type 25
10.3 Brand mail-in Rebate 26
10.4 Retailer mail-in Rebate 27
10.5 Gift Card 27
10.6 Loyalty Card 27
10.7 Expensive Pages 28
10.8 Regular price 29
10.9 Instant Rebate 30
10.9.1 Limited Sets 31
10.9.2 Page Coverage Ratio (Ad & Ad Costing) 31
10.9.3 Newspaper section 33
10.9.4 Page No. of the newspaper section 33
10.9.5 Page count of the newspaper section 33
10.9.6 AMD LOGO 34
10.9.7 Conditional Rebate 34
10.9.8 3.4.17 (Updated) Trade-in Offer 34
10.9.18 MS LOGO 35
10.9.19 MS Screen 35
10.9.20 3.4.20 Credit Card Discount 36
10.9.21 3.4.21 Bank name Credit Card 37
10.10............................................................................................................................................................................
10.10.1 3.4.22 Point Redemption 38
10.11............................................................................................................................................................................
10.11.1 3.4.23 Lottery Price 38
10.11.2 3.4.24 Voucher Ticket 38
10.11.3 3.4.25 THM 39
10.11.4 3.4.26 Credit Card 39
10.11.5 3.4.27 Credit redemption amount monthly 40
10.12............................................................................................................................................................................
10.13............................................................................................................................................................................
10.14............................................................................................................................................................................
10.14.1 3.4.28 Credit duration in month 40
10.14.2 3.4.29 Purchase offer 41
11. 8.4 Picture (ID 102957– Custom list) 42
12. Project M01 FRANCE / NESPRESSO - Additional Information 43

12.1 Voucher ticket (ID 104621 – Numeric Value) 43
12.2 11.1 Trade-in offers 45
14.1 COLOUR MONOTORING FOR DIGITAL CAMERAS 49
14.1.1 Particular case 51
14.2 Additional info 53
14.3 Additional info 53
14.4 Additional info Promotional price (PrP) 53
14.5 Additional info to Price 53
13. 18. Shortcuts GENIFR 57
14. 19. Store Association 57
2 Preamble
The details included in this documentation refer only to current promotional activities and are not a full dictionary of
all PCR historical promotions.
PCR’s ability to manage ad hoc promotional requests comes from years of experience dealing with complicated client
requests from around the world. We have used these numerous requests and projects to build our own “Standard
Promo” structure which covers the most relevant and most requested areas of promotional activity for our clients.
Along with the most basic information brand, model, price and retailer the following additional information is part of
the standard package:
 Valid from / Valid to date

 Number of Pages
 Title
 Scan
The detail on brand and product promotional activity is therefore covered in simple and cost effective way, which if
required can be optimised through ad hoc promotions for which we also have extensive experience (see further down
below).
The purpose of this documentation is to provide all internal clients a main overview of the promotional activities (and
additional services) we cover.
3 Quick Promotional Overview
Additional information
Feature Classificatio
as known as Feature ID Further Info
Type n
Promotion Name
………………………………….Standard………………………………….
Valid from / Valid to N/A N/A Standard
Number of Pages N/A Integer value (I) Standard
Title N/A Text value (T) Standard
Scan N/A Text value (T) Standard
Price Type N/A Custom Drop Box List (V) Standard
Retailer Mail-In Rebate ?? ?? Standard
Manufacturer Mail-In Rebate ?? ?? Standard
………………………………….Optional Services……………………………….
Additional Comments/Remarks N/A Text value (T)

Brand Info 103903 Custom Drop Box List (V) Manual
Cash Rebate offer 103923 Boolean value (B) Manual
Cash-Back-Voucher 90081 Numerical value (N) Manual
Cash-Back-Voucher type 90082 Custom Drop Box List (V) Manual
Instant Rebate 90032 Numerical value (N) Manual
Expensive Pages 103786 Custom Drop Box List (V) Manual
Former Price 103905 Numerical value (N) Manual
Free Item 103918 Boolean value (B) Manual
Free Gift 104615 Text value (T) Manual
Limited Sets 103920 Boolean value (B) Manual
Newspaper section 103804 Custom Drop Box List (V) Manual
Page count of the newspaper 103884 Integer value (I) Manual
section
Page No. of the newspaper section 103883 Text value (T) Manual
Page Coverage Ratio (AD) 103787 Custom Drop Box List (V) Manual
Page Coverage Ratio (Ad Costing) 103012 Custom Drop Box List (V) Manual
Trade-in offers 103921 Boolean value (B) Manual
AMD LOGO 103000 Custom Drop Box List (V) Manual
Conditional Rebate 90038 Numerical value (N) Manual
MS Logo 103044 Custom Drop Box List (V) Manual
MS Screen 103045 Custom Drop Box List (V) Manual
Credit Card Discount 104612 Text value (T) Manual
Bank name Credit Card 104613 Text value (T) Manual
Point Redemption 104614 Text value (T) Manual
Lottery Price 104616 Text value (T) Manual
Voucher Ticket 104621 Numerical value (N) Manual
THM 104624 Text value (T) Manual
Credit redemption amount 104626 Numerical value (N) Manual
monthly
Credit duration in month 104627 Numerical value (N) Manual
Purchase offer 104622 Boolean value (B) Manual
Additional information
Feature Classificatio
as known as Feature ID Further Info
Type n
Promotion Name
Credit Card 104628 Custom Drop Box List (V) Manual
Special Price 103600 Numerical value (N) Manual
Price Detail 90063 Numerical value (N) Manual
4 PCR ADS Tracking Basics
4.1 Directives (and basic concepts)
The data collection takes place in the largest metropolitan areas throughout each country with a balanced selection of
the most important retail chains.
Depending on the country PCR deploys a representative panel of national and regional sources in order to derive the
advertisement information from:
• Newspapers, magazines and catalogues

• Instore-flyers, household-flyers, leaflets
• Point of sales
Depending on the country the collection is done by:
• downloading from the internet

• collection by researchers
• receiving at the office by post
• receiving at the office by email
The default tracking is done by downloading flyers and leaflets from the website of the retailer.
4.2 Basic and additional information tracking
Standard information taken from advertising is brand, model, retailer and price. Any product independently from its
materialization will be considered (provided at least the brand and model information is recognizable). In addition to
that PCR does register also the following additional information:
Validity (also referred to as “Valid to”)

Number of Pages
Title
According to a fixed set of formatting rules each advertising is scanned and linked to each relevant
retailer/brand/model/price information. In the example below the standard processing foresees to track brand, model
and price information for the clearly identifiable product GRUNDIG 32 XLC 3200 BA for 199 EUR with a full-page scan.
4.3 In addition to the basic information (brand, model, price) the additional information validity will be
registered (31.07.2013 to 02.08.2013), the total number of pages (8 pages) and the page where the product
was found (page 1). Finally (only) the most
Standard information taken from advertising is brand, model, retailer and price. Any product independently from its
materialization will be considered (provided at least the brand and model information is recognizable). In addition to
that PCR does register also the following additional information:
Validity (also referred to as “Valid to”)

Number of Pages
Title
According to a fixed set of formatting rules each advertising is scanned and linked to each relevant
retailer/brand/model/price information. In the example below the standard processing foresees to track brand, model
and price information for the clearly identifiable product GRUNDIG 32 XLC 3200 BA for 199 EUR with a full-page scan.
In addition to the basic information (brand, model, price) the additional information validity will be registered
(31.07.2013 to 02.08.2013), the total number of pages (8 pages) and the page where the product was found (page 1).
Finally (only) the most prominent claim “Wir machen Platz für IFA-Neuheiten” will be registered from the first page. As
there are no activities visible by the manufacturer or the retailer regarding further mail-in rebates, nothing will be
noted down.
5. General Process of the ADS Coding
 The ADS coder receives an excel file of a country
 Based on this file the source issue will be searched
 The matcher selects the “issue data entry” module
 Search the source issue
 Open the jpg to see the page and product
 Enter the page number
 Find the core product

 If the core product can’t be found some fill in the field product – if given- with the retail SKU code. This
will act as and reference for the Product creation team
 Enter the price
 Enter for some countries and few PG’s Additional Information

6. Receiving Excel files with the information of the flyers to be coded
Cont.
ID Priority Cont. Title SI Source SI Title VCode
Source
619442 Carrefour Cele mai mici preturi starnesc Carrefour Cele mai mici preturi starnesc
A 399
3 Flyer invidia Flyer invidia
A 399
A 399
Looking in GenIFR for the flyer to be coded by the yellow marked ID
7. Issue Data Entry
 Open the Issue Data entry
 In the Issue Data entry use the short Cut : CTRL+Shift+Q
The following window opens:
Enter the given ID code from the Excel file into the field ClippingID
After OK the flyer with all the information’s are included into the Issue Data Entry
 Open the related scan
- click on the button

- use the short cut CTRL+Shift+S
 Open the scan in the browser

8. CODING
In the Issue Data Entry all information are

overtaken from the Flyer at the top window,
so that now the bottom part has to be coded.
For the ADS coding the following general

information have to be entered:
Please make sure a product doesn’t get entered twice in a Source Issue. If a product is entered twice there will
appear a warning just above the field “Vendor:”
8.1 Page 1
Please always make sure, that the correct page number of the advertised products is selected
Since mainly more than one product is offered, you can fix/lock the selected page  click on the yellow marked
button beside:
Please do not forget to unlock the page by finishing the coding of this page.
8.2 Core Product 2
Selecting the offered product  click on the arrow button in the Core Product line  new window opens “Products –
search”
Please be aware that we don’t code second hand or refurbished products

The Products Search window shows possible models:
Two possibilities:
I. the model is existing as displayed on the flyer  you take over by click on “Select”  the model will be
overtaken into the Core Product Line
II. the model is NOT existing as displayed on the flyer  again 2 possibilities:
a. the model is existing in different variations
b. the model is NOT existing
How to proceed:
- check this model in the internet on reliable websites (retailer and manufacturer websites) 
o the models exists in the internet
o you found nothing in the internet
 In both cases please enter the model with the complete given model notification into the Field product or the
Retailer SKU
Using the Field Product:
o click on the +-button beside of the Field Product
The following windows open:
Please fill up the PG, the Mbrand and the Mproduct (with all details)
Click on OK  the Field Product is overtaken in the Issue Data Entry
The Product Creation Team will check this model and take all needed action to proceed  for you nothing more is to
do!
8.3 Price 3
The price to be entered is always the price to be paid at the cash counter without any preconditions to be met!!!!
Enter the price to be paid in the Price field (the currency should be always pre-set = default setting)
8.4 VAT
The VAT setting is by default INCLUDED, because most of the European prices given in ADS are with VAT.
But also some vendors are displays prices WITHOUT VAT (especially Cash&Carry markets)  see a example
coming from Hungary:
WITHOUT VAT
WITH VAT
Below an overview of the Cash&Carry Markets from the European countries:
CY SubOutletGroup
AU METRO
BE MAKRO
BG METRO
CH CCA
CO MAKRO
CZ MAKRO
DK METRO
FEGRO SELGROS
HANDELSHOF
C&C
GE MARKANT C&C
METRO
SELGROS
GR MAKRO
HR METRO
HU METRO
IT METRO
MA METRO
HANOS
MAKRO
NL
SLIGRO
STAPLES
MAKRO
PL
SELGROS
PO MAKRO
METRO
RO
SELGROS
RS METRO
METRO
RU
SELGROS
SK METRO
SP MAKRO
TR METRO
UA METRO CC
ZA MAKRO
Please pay attention to the indication of the VAT and select accordingly the VAT in GenIFR; not always the prices of
Cash&Carry market are displayed WITHOUT VAT (for example Romania).
8.5 Validity 5
Normally the validity of the promotions are the same as the validity of the flyers where they can be found. Though it’s
possible that a promotion has a different “valid from” date and/or “valid to” date. The validity of the promotion
should be entered.
Example of a promotion that is just valid on 31th of March so should be entered with “valid from” date: 31.03.2015
and “valid to” date: 31.03.2015:
9. PRICE TYPES & PROMOTIONS
The following general differentiation of PRICE TYPES and Additional Information (PROMOTIONS) are confronted:
PRICE TYPES =classification of prices PROMOTION = Additional Information
Given information of reduces prices, but has no impact It’s a real deduction of the price and the customer really
on the price  no additional saving get a savings
Monitored for all PG’s in selected countries Monitored for selected PG’s in selected countries
9.1 Price Type
A price type is defined as general information that indicates how the price of the product is promoted to the client. It
is different than additional information that for example is more related to the presentation of a product. The data
entry of price types is no standard, but PCR can benefit from a large experience in several countries.
The following 2 price Types (Normal Price & No Price) are used in all countries!
9.2 Normal Price (N)
With respect to the pricing nothing indicates that the retail/manufacturer is doing a special effort to promote this
product.
In the example below the ASUS X550CC-XX200H R3/1.8/4/1000/15.6/W8 is entered with the price of 499 EUR and it is
linked to the price type “normal”.
9.3 No Price (NOP)

The advertising does not show a price, hence the potential customer does not stand a chance to understand if the
product is rather cheap or expensive.
In the example below the HAIER L39Z10A is entered with the price of 0 EUR and it is linked to the price type NOP.
9.4 Promotional price (PRP)
This Price type is used for any kind of special "events" or “activity” of the shop and therefore offered as a general
promotional price classification. For example : shop anniversary, chain anniversary, cash-back, only valid this day, shop
opening, shop reopening, shop rebuilding, shop closing, trade-in offer, truck-shop, pallet offer, new section re(-
opening), special week offer, year's sale, clearance sale, deposit sale, only valid one hour, tent offer.
In the example below the ORAL B TZ 1000 is entered with the price of 35 EUR and it is linked to the price type PrP. The
same will take place for the washing machine from MIELE W 1714 WCS with the price of 799 EUR:
9.4.1 Price Coding Convention
The following conventions should be taken into account:
 For each offered discount (Instant Rebate, Voucher, Cash-Back-Voucher, Trade-In Offer, Gift Card) the price
Type “PrP” has to be coded 
Exception: for NL, BE,LU , Vouchers and Cash-Back-Vouchers has to be coded as Price Type “Normal” if the
price paid at the cash counter is the same as the crossed prices shown in the flyer. If the price paid at the
counter is lower than the crossed priced, it’s a Price Type “PrP”.
 General a crossed price has not to be considered “PrP”
Exception : for NL,BE ,IT,UK and LU each displayed crossed price has the PriceType “PrP”
The next example shows that the product doesn’t have to be coded, because we don’t monitor products from
expositions:
Products with AUSLAUFMODELL (A) are not coded:

9.4.2 Trade in Offer Italy – Rottamazione
Input PRP where you find the logo Rottamazione/Rottamatutto and write in comment trade in offer or complete the
additional info:
Input PrP where you find the crossed price, ANZICHE, SCONTO XX% or INVECE DI XX Euro.
Please do not consider as bundle offers “IN REGALO”. Please input all this models alone
In this case the washing machine will be coded alone as well as the iron.
9.4.3 Overview of the used PRICE TYPES by country
Normal No Price Promo price Free Remnant Discontinued Under Cost Delivery
FR x x x x
GE/AU/CH x x x x x x
IT x x x x x
SP/PO x x x
UK x x x
NL / BE x x x
PL x x x
NORDICS x x
CEE COUNTRIES x x
CEE Countries : Estonia , Latvia , Lithuania ,Slovakia , Hungary, Romania , Bulgaria,
Slovenia,Croatia,Albania,Bosnia,Serbia,Belarus,Ukraine,Russia and Czech Republic.
For BE, NL, IT and UK consider all crossed prices as PRP.
Not used are:

 Symbolic price
 Conditional Refurbished
 Ret. Clearance
 Man. Clearance
Price Coding Convention

The following conventions should be taken in account:
 For each offered discount (Instant Rebate, Voucher, Cash-Back-Voucher,Trade-In Offer) the price Type “PrP”
has to be coded 
Exception: for NL and BE Vouchers and Cash-Back-Vouchers has to be coded as Price Type “Normal” if the
price paid at the cash counter is the same as the crossed prices shown in the flyer. If the price paid at the
counter is lower than the crossed priced, it’s a Price Type “PrP”.
 General a crossed price has not to be considered 
Exception : for NL,BE and IT each displayed crossed price has the PriceType “PrP”
9.4.4 Additional Information related to pricing
In order to understand better what drives the pricing effort it can be agreed to track any kind of information that helps
to understand under which conditions the product was promoted. Examples of this kind of additional information in
comments are:
COUNTRY PRICETYPE Comment

IT UDC NUMERO PEZZI 100
IT UDC NUMERO PEZZI 300
IT PrP VOUCHER 5.98 EURO
IT PrP VOUCHER 49.75 EURO
GE PrP shop anniversary
GE PrP shop opening
GE REM Tent offer
CH --- with voucher only: 249
CH PrP trade-in offer
CH PrP trade-in offer
CH --- with Supercard:119.90
CH --- cashback 50,-
CH PrP shop opening

AU --- voucher 50,-
AU PrP shop rebuilding
AU PrP deposit sale
AU PrP cashback €80
10. ADDITIONAL INFORMATION = PROMOTION
Benefit from our large experience of tracking advertising activities for retail and manufacturers. Considering that a
specific set of rules can be set up to define and systemise information to be tracked, nearly everything can be
organised to be tracked and arranged to be displayed in our tools.
Find below the detailed overview of additional information that we can track for you.
10.1 Cash Rebate Offer
A cash rebate offer is any kind of offer that rewards the customer with a refund for purchasing a product. The product
is either offered with a cashback offer (yes) or not (no). Typically the information is tracked as a Boolean expression. In
the example the washing machine WD-1488 will be linked to the additional information Cash Rebate Offer: YES/TRUE.
10.2 Cash-Back-Voucher Type
The cash back voucher type closes the gap of information by defining if the refund does take place through the direct
refund of money or by caps credit. In the example below the product will be linked to the classification “Money”.
Please note that the value 50 EUR will not be made accessible through the Cash-Back-Voucher Type information. For
that purpose see the additional information “Cash-Back Voucher.
10.3 Brand mail-in Rebate
is an amount paid by way of reduction, return, or refund on what has already been paid and it is offered by the
manufacturer/brand of that product.
In this case we can see that Sony is giving a
cashback value of 100 Euro and this will be
coded like this:
Brand Mail-in rebate % - This field we use it when the value advertised is in percentage (%).
For this situation we would fill the field Brand Mail-in rebate
with the value 19 (%) , this represents 19 % of the price it will
be given back in a form of a cashback from Samsung and the
coding of this situation will look like this :
10.4 Retailer mail-in Rebate
is an amount paid by way of reduction, return, or refund on what has already been paid and it is offered by the
retailer/shop from where did the products has been bought.
Retailer mail-in rebate % - this field will be used in any situations that the retailer will advertise the value of the
cashback in percentage(%).
10.5 Gift Card
A gift card is a prepaid stored-value money card usually issued by a retailer to be used as an alternative to cash for
purchases within a particular store or related businesses. Gift cards are also given out by retailers and marketers as
part of a promotion strategy, to entice the recipient to come in or return to the store.
In this situation the product Apple MF840 Macbook Pro comes with a
gift card in Value of 150 Euro and we will code it like this :
10.6 Loyalty Card
A loyalty card is a plastic card that some shops give to regular customers. Each time the customer buys something

from the shop, points are electronically stored on their card and can be exchanged later for goods or services or in
some cases the buyer receives a discount for a product for having a loyalty card.
For this case the price for this laptop is 399.99 Euro IF you have a membership
card/loyalty card but if you don’t the price is 479.99Euro. The coding will look like
this:
and in the additional field we will complete
Loyalty card value of 80 Euro.
Another example for loyalty card is when the value advertised is expressed in percentage (%) and in this case we will
complete the field Loyalty card % with the value of the percentage that is 20(%) and price will be 399 Euro and the
coding of this situation will look like this:
In some cases if you buy a product you can receive points on the loyalty card (or you can consume points from the
loyalty card so you can have a discount) like in the image below.In this case the field that we will complete is Loyalty
card Points and the value of 175.
10.7 Expensive Pages
Locate the part of the flyer where the products are offered. The customized drop box list allows the following
classification: Front, Back, Inside Cover Front, Inside Cover Back and Other. In the example below the both table pcs
from Microsoft will be linked to the drop box information “Back”.
10.8 Regular price
Nearby the product PCR screens the scene to find the previous price. The former price is usually noticeable as a
crossed out price. If available the former price of the item is stored in our database as a numeric value. In the given
example below the price inputed for the Galaxy S7 will be 499 Euro and the Regular Price will be 629 Euro inputed in
the special field.
10.9 Instant Rebate
Is the situation in which a product is either advertised at a specific price, or at a discounted price, where the discount
is applied at the time of purchase. For example the store advertise a TV for 1599 Euro, but with a 200 Euro instant
rebate, the price is 1399 Euro.
In this case we will code it like this :
Instant rebate % - this field we use it when the instant rebate value is advertised in percentage.
In this example the price of IPhone 6S/16GB will be

620.10 and in the Instant rebate % field we will input
the value 10 (%).The coding of the product will look
like this :
10.9.1 Limited Sets
This price type comes into use if it is explicitly advertised that this is a limited set. The product is either offered as a
limited set (yes) or not (no). Typically the information information is tracked as a Boolean expression. In the example
the laptop will be registered as ACER M5-481 TG-73516G542MAS and it will be linked to the additional information
Cash Rebate Offer: YES/TRUE.
10.9.2 Page Coverage Ratio (Ad & Ad Costing)
The advertising effort is broken down to a fixed format drop box classification. We have different possibilities to
classify:
1 Page Coverage Ratio (Ad) : 100 (Full Page), 50 or 75 (Half Page), Others. In the example below the device from
Apple will be registered as covering 50% to 75% of the page
2 Page Coverage Ratio (Ad Costing): alternate page coverage ratio in order to measure the space dedicated to a
single product  5%, 10%, 15%, 25%, 33%, 50%, 75%, 100%. In the example below the Page Cover Ration of the
green marked product is 33%.
10.9.3 Newspaper section
A newspaper usually has different columns/section (Sports, Economy, Entertainment, General news, World News,
Politics, Society, Travel, Investigations, Multimedia, etc.). This additional information locates where the product was
found.
10.9.4 Page No. of the newspaper section
In the newspaper the different sections do constitute a reference system of its own: Apart from the usual newspaper
page number; the page within the single section/column is also registered. Hence this information completes the
standard approach of tracking the newspaper number as well as the more advanced approach to locate the
advertising within its specific section:
10.9.5 Page count of the newspaper section
This additional information relates only to the "Newspaper Section" and completes the information retrieved from the
additional information: Page No. of the newspaper section. If the page no of the newspaper section gives us the value
6 it would be important to understand from the additional information “Page count of the newspaper section” if this
would be then page 6 out of 6 or page 6 out of 25. This information comes naturally as an integer value as there are
not half pages.
10.9.6 AMD LOGO
A design can only be as useful as the brief that asks for it. Manufacturers and retailers often agree on organizing
together the presentation of their products. The placement of logos help to promote instant public recognition and
are therefore a crucial part of the marketing activities. PCR helps retailers and manufacturers to optimize their
collaboration: For example the logo AMD has to be presented close to the product and in the sample image below the
condition is met. The desktop device from Compaq for 399 € will be linked to the information AMD Logo: Present.
10.9.7 Conditional Rebate
The name says it all: A conditional rebate is related to a condition. E.g.: a rebate is granted on a software if you buy it
together with a PC.
Example 1: in the given first example below the price unrelated to any special conditions will be noted 249,99 £.
Apart from that the conditional rebate of 0 £ will be considered as an additional information.
Example 2: in the given second example below a price cut is given from the original retail price only for cash
payment (no installment). In the additional information we monitor the price by using the
conditional rebate.
10.9.8 3.4.17 (Updated) Trade-in Offer

A trade-in offer is a promotion in which the buyers are offered a discount on the
price of a new product/model in exchange for an older model or product.
In this example we see that for the Galaxy S6 Edge the price is 599 Euro but if you
have an used Galaxy S5 and you trade it for the new S6 Edge the new price will be
474 Euro.In this case the coding will be done like this :
and in the additional field we will complete

Trade-in value 125 Euro and Trade-in Model Galaxy S5.
10.9.18 MS LOGO
together the presentation of their products.
The placement of logos help to promote instant public recognition and are therefore a crucial part of the advertising
activity. PCR helps retailers and manufacturers to optimize their collaboration: For example the logo Microsoft has to
be present close to the product and in the sample image below the condition is met. The laptop from Lenovo for 389 €
will be linked to the information Microsoft Logo: Present.
10.9.19 MS Screen
together the presentation of their products. The placement of logos help to promote instant public recognition and
are therefore a crucial part of the advertising activity. PCR helps retail/manufacturers to optimize their collaboration:
For example besides monitoring if a logo is present at all, it can be specified if the logo is present in a special way, e.g.
within a screen.
In the sample image below the condition is not met. The laptop from HP for 549 € will be linked to the information
Microsoft Screen: Absent.
10.9.20 3.4.20 Credit Card Discount
In case of using a credit card an additional discount is offered. We can have a credit discount for a single product or
general for offerings; additional we can have two kind the information as amount or by percentage.
Example 1 : Credit card discount for a single model
Example 2 : Credit card discount general for all offerings. In this example for all products in the advertisements an
offering of a 20% discount by paying with a credit card is included  for each of the products the additional
information has to be entered.
10.9.21 3.4.21 Bank name Credit Card
The discount by paying with the Credit Card can depends on the bank of the credit card.
To have the whole selection of banks and due multiple credit card promos can co-exist, the additional information is
created by a box for free text.
The following example display several bank credit cards with different discount amounts (Kbank / Citibank / SCB /
KCC / UOB / HSBC).
10.10
10.10.1 3.4.22 Point Redemption
With paying by credit card(s) you can collect points and redeem this point. The additional information "Point
Redemption" is a price cut that is obtained by redeeming point from credit card/membership card etc.
10.11
10.11.1 3.4.23 Lottery Price
In case of lottery offers (lucky draw) the customer can win a prize using a
coupon/point that is obtained when purchasing a product. The aim of this
additional information is to monitor the possible lottery prices.
10.11.2 3.4.24 Voucher Ticket
The customer receive by buying a product a voucher for a purchase in the future, means, the voucher provided for
future purchase. We monitor the amount of the voucher.
10.11.3 3.4.25 THM
The THM is the Total Credit Fee Ratio by using a credit card and the offered percentage is monitored.
In the example below the THM is 0%.
10.11.4 3.4.26 Credit Card
In some countries the promotion by using credit cards is limited to few provider. To simplify the monitoring just the
existing provider of credit card offers are listed in a Custom Drop Box List.
In the following example the provider is CETELEM
10.11.5 3.4.27 Credit redemption amount monthly
The payment of a product is offered by a payment by instalment. Therefore a monthly repayment sum is mentioned,
which we are monitor.
In the example below the monthly Credit redemption amount is FT 9.899.
10.12
10.13
10.14
10.14.1 3.4.28 Credit duration in month
Monitoring of the lending term.

Below one example shows a credit duration of six month, the other of ten month.
10.14.2 3.4.29 Purchase offer
In case of a purchase offer a customer receive a price cut on the advertised model if customers buy something else.
The product is either offered by purchase with purchase (yes) or not (no). Typically the information is tracked as a
Boolean expression.
In this example below the camera is $199 instead of $ 349 if combined with purchase of any other Samsung item.
11. 8.4 Picture (ID 102957– Custom list)
For the PG M01 we monitor the different offered colors, also those given in the text.
For all offered M01 (including the color versions) we need to fill the additional information, but need to know which
models are displayed in the advertisment.
The Additional Information in the DataEntry is :
MORE THAN ONE MODEL WITH JUST ONE IMAGE FOR ONE MODEL
The example shows three offered coffee machines
 Red version with image WITH PICTURE

 Black & white version WITHOUT PICTURE
All models in general have to be entered
The additional information “Picture” has for each record

indicated:
 Red version with image  “picture”

 Black & white version  “Absent”
Currently in GenIFR no any “Picture” is filled !
B) For the below shown example, please code as following:
 Red version with image  “absent” (because this

picture is smaller
 Black version with image  “Picture
(because the bigger one)
12. Project M01 FRANCE / NESPRESSO - Additional Information

In the following the Additional Information for the different projects are explained with different examples, whereby
the same additional information several times will be displayed with different project based examples.
Please always consider the direct link / relationship between the Loyalty VALUE and the Loyalty UNIT. In case a
discount if offered by using a Loyalty card, always both additional information's have to be filled !
12.1 Voucher ticket (ID 104621 – Numeric Value)
A Voucher ticket is coupon offered by a retailer or a brand with a given validity. The voucher is available in flyer,
newspaper etc. and is used for a mentioned price reduction and can be just for certain products or brands.
Examples
for special HP & Compaq products for all products from this retailer
Example for data entry:
Voucher ticket is a numeric field and just the value has to be enter.
Example for data entry:
For the data entry of the Instant Renate unit please select the correct one by the custom list :
Please always consider the direct link / relationship between the Instant Rebate VALUE and the Instant Rebate
UNIT. In case a discount if offered by using an Instant Rebate, always both additional information's have to be
filled !
12.2 11.1 Trade-in offers
Get an insight on the promotions that offer a discount on the price of a new model in exchange for an older model or
item. A trade-in promotion is
therefore an option to get a discount / a special price by trading-in an old product.
We need to monitor for this promotion 2 information:
 Trade-in offer  Yes / No

 Trade-in ValueSaving (partly has to be calculated)
Example :
The offer is to exchange an old Samsung Galaxy Note II

and receiving a Samsung Galaxy Note 3.
By using this offer the saved amount is

€ 749 - € 489 = € 260
The price that have to be inputed is 749€.
12. Bundles
The aim of this additional information is to flag all bundles, although the info on the bundle contents itself is reflected
in the model name..
In one Additional Information we need to monitor just the information: Model is bundled Yes/
Examples
14.1COLOUR MONOTORING FOR DIGITAL CAMERAS
All colour variants have to be entered if they are pictured.

For example:
Here we have to include three models: COOLPIX S9600 WHT, COOLPIX S9600 BLK and COOLPIX S9600 RED.
But we would not do so if the colour variants are just mentioned in the text or are diagrammed.
For example:
The colour variants white, red and purple are shown in a small box but only the black camera is pictured at the flyer.
In this case we include only one model: DSC-W830 BLK.
14.1.1 Particular case
Pay attention to this case! There are 2 different products: KDL 42 W 705 and KDL 42 W 706 with the same price.
The same case in the next image the tablets has to be coded for which color and version.
14.2Additional info
The price to be paid at the cash counter is not always just the price that is mentioned in the flyer.
Sometimes a * refers to additional costs like “thuiskopieheffing” of “recupel”:
The price that has to be paid at the cash counter is in this case €243.24 (€239 + €4.24).
14.3Additional info
NL retailers that are using prices WITHOUT VAT:
- Staples
- Sligro
BE retailers that are using prices WITHOUT VAT:

- Proximus Bizz Shop
- Compu Deals KMO
14.4Additional info Promotional price (PrP)

In NL and BE all crossed prices are promotional prices PrP:
14.5Additional info to Price

The price to be paid at the cash counter is not always just the price that is mentioned in the flyer.
Sometimes a * refers to additional costs like “thuiskopieheffing” of “recupel”:

Also promotions that comes together with terms like “voordeel”, “laagste prijs”, “elders”, should be coded with PrP:
x
Warning: special “events” or “activity” of the shop is usually no PrP in NL and BE. Also Cash-back and Trade-in-offers
are no PrP. Cash backs will only be promotion price PrP if the price paid at the cash counter is lower than the
crossed/original price.
Special cases regarding Casback Voucher for BE&NL:
Example 1:
In this case the price type is PRP because the sum (price +cashback) is lower than the normal price
(39,90+20=59,90<89,90):
Example 2:
For the following picture the Price Type is normal because the sum between Cashback and price is equal with the
big price, the crossed price (39,99+20=59,99)
16. Exceptions ADS DENMARK
For DK especially for B10 the normal price for the product is the “Uden abonament” price (first image). In case the
only price that exist is ‘’Din mindstpreis’’ the product won’t be coded.
13. 18. Shortcuts GENIFR
 CTRL+ Up move to the previous section (section = groupbox : Context, Issue...)

 CTRL+ Down move to the next section (section = groupbox : Context, Issue...)
o CTRL+ SHIFT + O show/hide "Options" panel
o CTRL+ SHIFT + S show/hide Scan
 F11 show Features
o CTRL+ SHIFT + C open "Scan Management"
o CTRL+ SHIFT + V Show/Hide only vendors with clipping (in vendor combo)
 CTRL+ L Lock/Unlock the focused control to keep value between entries
 CTRL+ SHIFT + L Unlock all locked controls
 CTRL+ Enter save data (= button Save/Do Entry)
 ALT + L show prices for selected SourceIssue
 F1 open Help panel
 F2 open Size calculator (if "Total Inch" control is focused)
 F3 open Product Search Form
 F3 open "Product Search" Form or "Source Issue Search" form according to the
focused
control
 F4 open SourceIssue or Insert in creation mode according to the focused control
 SHIFT + F4 open Matching in creation mode when Field product is focused
 SHIFT + F4 open Template Editor when SourceIssue is focused
 CTRL + ALT + T switch between tabs (Entry, Last Entries...)
 CTRL + Q Switch Columns in selection fields

 CTRL + SHIFT + Q Searching for SourceIssues ID’s (also available for other data searching)
14. 19. Store Association
o Before creating a regional store (association) make sure it is not bigger than the national. If
necessary “add” the national vendor

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ABSTRACT / MANUAL / INSTRUCTION

April 2015 / Version 1.1

1. DOCUMENT MANAGEMENT SECTION

THE CONTENTS OF THIS DOCUMENT ARE COMPANY CONFIDENTIAL.

1. DOCUMENT MANAGEMENT SECTION 2

9.1 Price Type 20

12. Project M01 FRANCE / NESPRESSO - Additional Information 43

 Valid from / Valid to date

3 Quick Promotional Overview

Additional Comments/Remarks N/A Text value (T)

4 PCR ADS Tracking Basics

4.1 Directives (and basic concepts)

• Newspapers, magazines and catalogues

Depending on the country the collection is done by:

• downloading from the internet

4.2 Basic and additional information tracking

Validity (also referred to as “Valid to”)

Validity (also referred to as “Valid to”)

5. General Process of the ADS Coding

 The ADS coder receives an excel file of a country

 Based on this file the source issue will be searched

 The matcher selects the “issue data entry” module

 Search the source issue

 Open the jpg to see the page and product

 Enter the page number

 Find the core product

 Enter the price

 Enter for some countries and few PG’s Additional Information

6. Receiving Excel files with the information of the flyers to be coded

7. Issue Data Entry

 Open the Issue Data entry

 In the Issue Data entry use the short Cut : CTRL+Shift+Q

The following window opens:

 Open the related scan

- click on the button

 Open the scan in the browser

In the Issue Data Entry all information are

For the ADS coding the following general

8.2 Core Product 2

Please be aware that we don’t code second hand or refurbished products

Using the Field Product:

o click on the +-button beside of the Field Product

The following windows open:

Click on OK  the Field Product is overtaken in the Issue Data Entry

Below an overview of the Cash&Carry Markets from the European countries:

9. PRICE TYPES & PROMOTIONS

PRICE TYPES =classification of prices PROMOTION = Additional Information

9.1 Price Type

9.2 Normal Price (N)

9.3 No Price (NOP)

9.4 Promotional price (PRP)

9.4.1 Price Coding Convention

The following conventions should be taken into account:

Products with AUSLAUFMODELL (A) are not coded:

9.4.2 Trade in Offer Italy – Rottamazione

9.4.3 Overview of the used PRICE TYPES by country

For BE, NL, IT and UK consider all crossed prices as PRP.

Not used are:

Price Coding Convention

9.4.4 Additional Information related to pricing

COUNTRY PRICETYPE Comment

CH PrP shop opening