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Proprietary + Confidential

Timetable
Day 1 Day 2 Day 3 Day 4 Day 5

Business strategy Increasing your sales Digital marketing Effective financial planning Pitching for success

Evaluate your products, services, Make a list of the digital marketing


Conduct a SWOT analysis of your
market penetration, commercial channels you would like to use and Reflection: what would you use Research: what do investors want
success and failures to-date, and
opportunity and unique value bring a) an example of content you like financing for? from a pitch deck?
reflect upon key questions
proposition and b) a social post you’d like to make

10:00 - 11:15 10:00 - 11:15 10:00 - 11:30 10:00 - 11:15 10:00 - 11:15
Session 1: Ensuring your business Session 1: Determine your Session 1: Digital marketing 101 Session 1: Your funding needs Session 1: What do investors look
is set up for success revenue goals for in a pitch?

11:15 - 11:25 11:15 - 11:25 11:30 - 11:40 11:15 - 11:25 11:15 - 11:25
Break Break Break Break Break

11:25 - 12:55 11:25 - 12:55 11:40 - 13:10 11:25 - 12:55 11:25 - 12:55
Session 2: Business growth planning Session 2: Understand your market Session 2: Create engaging content Session 2: Applying for funding Session 2: Create your own pitch
and how you fit into it

12:55 - 13:30 12:55 - 13:30 13:10 - 13:45 12:55 - 13:30 12:55 - 13:30
Lunch / Networking Lunch / Networking Lunch / Networking Lunch / Networking Lunch / Networking

13:30 - 15:00 13:30 - 15:00 13:45 - 15:15 13:30 - 15:00 13:30 - 15:00
Sharing best practice and discussing Session 3: Move people through Session 3: Executing your digital Partner event: find the right funding Session 3: Bootcamp wrap up
barriers to success the funnel marketing strategy option for your business + Q&A

Primer: Put It in Writing: Creating Primer: Using CRM: The Tool for Primer: Harness the Power Primer: Find Investors to Fund 15:00 - 16:00
Your Business Plan Meeting Customers’ Needs of Google Analytics Your Business 1:1 mentoring session

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