NATIONAL UNIVERSITY

Senior High School Department

Dasmariñas, Cavite

FEASIBILITY STUDY: ESTABLISHING AN ONLINE MEN’S CLOTHING SHOP

FOR YOUNG ADULTS IN LAZADA PHILIPPINES

A Feasibility Research Paper

In Partial Fulfillment

of the Requirements in

Practical Research 1

Accountancy, Business, and Management Strand

 Abaño, Billy James

Alido, Ma. Elaine

Galvez, Jayson

Mosquida, Joshua

Tamayo, Corinne Ysabel

November 2022
 INTRODUCTION

BACKGROUND AND RATIONALE

Online Shopping

With the existence of Information and Communication Technology (ICT), the

development of internet media made e-commerce possible. E-commerce is the term for online

shopping. According to Amin and Kansana (2017), electronic commerce (E-commerce)

refers to the buying and selling of goods and services as well as the sending of money or data

over an electronic network, most often the Internet. In the Philippines, roughly 73% of people

used the internet in 2020. The said statistics, according to Liao & Cheung (2001), show the

expansion of e-commerce.

Online shopping has grown in popularity over the years, mainly because consumers

find it convenient and simple to shop for deals from the comfort of their homes or place of

business (University of Rizal, 2020).

Online Fashion Industry

The continuing expansion of the global fashion business and brands has increased interest

in and attention to the fashion industry. The global market for garments and apparel reached

$758.4 billion in 2016, growing at a 7.5% compound annual growth rate (CAGR) since 2014

(Ong, et al.). The Philippines has encouraged new firms in the fashion industry to enter its

country over the past decade. This led to the continuous growth of the market and has been

eyed by the wholesale and retail industries.

The idea of online clothing brands is continuing to grow as more online shopping

platforms are developed. Brands of apparel that are sold online without a physical store are

included in this notion (Bai, et al.)

 According to Statista, in 2012 the expenditure on men’s clothing goods in the United

States was $22.2 billion. Men purchased footwear the most, followed by shirts and suits.

Prior research has also shown that men’s interest in fashion is on the rise, leading to an

increase in men’s apparel sales (Bakewell et al., 2016)

Lazada Philippines

According to Shastri (n.d), Southeast Asian e-commerce platform provider Lazada

has been making history since it was established in a highly competitive industry. Established

in 2012, Lazada Group is the main E-commerce stage in Southeast Asia. The number of

visitors to Lazada's website is the highest compared to other e-commerce websites. Based on

data from the Iprice website, the number of Lazada website visitors in the fourth quarter of

2017 reached 131.8 million visitors.

With this, the researchers were motivated to conduct the study the Feasibility on

Establishing an Online Men’s Clothing Shop in Lazada Philippines as they have observed the

viability of starting an online clothing shop because of the continuous development in e-

commerce, widespread use of Lazada Philippines, and the constant demand for clothes.

OBJECTIVES OF THE STUDY

This study aims to determine the following:

1. Financial 

1.1 To determine the capital requirements for starting an online men’s clothing shop

in Lazada Philippines.

1.2 To identify the critical financial assumptions for the development of an online

men’s clothing shop.

 1.3 To prepare projected financial statements for an online men’s clothing shop.

2. Marketing 

2.1 To determine the marketing demand and supply of an online men’s clothing shop

in Lazada Philippines.

2.2 To formulate a marketing mix (Price, Product, Promotion and Distribution) that

will make the online men’s clothing shop competitive.

2.3 To develop a marketing strategy to increase sales in the online men’s clothing

shop.

3. Operational

3.1 To identify the appropriate and adequate equipment and facilities.

3.2 To formulate the operational process of the online men’s clothing shop.

3.3 To identify operational and legal requirements to operate an online men’s clothing

shop.

4. Organizational

4.3 To determine the most appropriate form of setup of the business.

4.4 To identify the duties and responsibilities to be accomplished in an online men’s

clothing shop.

4.5 To identify the role of employees in an online men’s clothing shop.

SIGNIFICANCE OF THE STUDY

The results of the study will be a great benefit for the following:
 Business Owner. The business owner can know the financial, marketing, operational,

and organizational viability of starting an online men’s clothing shop for young adults in

Lazada Philippines and whether the business will be a success or a failure. The owner can be

enlightened about risks and problems that could befall their business, helping them be

prepared even more.

Customers. Customers, particularly men, can buy clothes in the shop once it starts

operating.

Future Researchers. Future researchers who will conduct a similar study to this

research can use this study as a source or related literature, or they can replicate it but with

additional variables or different respondents.

SCOPE AND DELIMITATION

This study aims to determine the feasibility of establishing an online men’s clothing

shop for young adults in Lazada Philippines in May 2023. It will focus on the financial,

marketing, operational, and organizational viability of starting an online clothing shop in

Lazada Philippines and whether the business will be a success or a failure. The participants

will be the selected male students of National University Dasmariñas from age 18 to 28.

This study will be conducted in National University Dasmariñas in Dasmariñas City,

Cavite, from November to January 2022. Investigations and interviews will be conducted

face-to-face. 
REFERENCE

Bakewell, C., Mitchell, V. W., & Rothwell, M. (2016). UK Generation Y male fashion

consciousness. Journal of Fashion Marketing and Management, 10(2), 169–180.

Bai, Y. (2016). Study on Customer-Perceived Value of Online Clothing Brands.

https://www.scirp.org/Journal/PaperInformation.aspx?PaperID=70256

Shastri, A. (2022). Detailed Case Study on Marketing Strategy of Lazada. IIDE.

https://iide.co/case-studies/lazada-marketing-strategy/

University of Rizal (2020) Researh Online Selling example of research about online selling

University University of Rizal System Course Business Research Academic year 2020.

https://www.studocu.com/ph/document/university-of-rizal-system/business-research/researh-

online-selling/22429505

Shahid Amin and Keshav Kansana (2016) A review paper on E-commerce

https://www.researchgate.net/publication/304703920_A_Review_Paper_on_E-Commerce