ST. PETER’S COLLEGE OF MISAMIS ORIENTAL, INC.

15th de Septiembre St., Brgy. 2, Balingasag, Misamis Oriental

COLLEGE DEPARTMENT
SCHOOL YEAR 2021-2022

TOPIC OUTLINE IN PURPOSIVE COMMUNICATION

(Communication for Various Purposes)

Communication serves five major purposes: to inform, to express feelings, to imagine,

to influence, and to meet social expectations. Each of these purposes is reflected in a form
of communication.

INFORMATIVE COMMUNICATION

 When people share knowledge about the world in which they live, they are participating
in the process of informative communication. Informative messages attempt to present
an objective—that is, truthful and unbiased—view of the topics being considered.

AFFECTIVE COMMUNICATION

 Affective communication is the process through which people express feelings about
things, themselves, and others. Expressions of positive and negative feelings about
places, objects, events, policies, and ideas are called opinions.

IMAGINATIVE COMMUNICATION

 Imaginative communication may be defined as the process through which invented

situations are created and, in most cases, shared. Whenever people invent jokes or
stories, speculate, daydream, or make believe, they are engaged in imaginative
communication.

PERSUASIVE COMMUNICATION

 Persuasive communication may be defined as the process through which people attempt
to influence the beliefs or actions of others. In many cases persuasive communication
involves people who are important to each other—parents influence children, children
influence parents, and friends influence each other. Persuasive communication such as
advertising frequently involves strangers.

College Dept. – Purposive Communication 1 of 2

RITUALISTIC COMMUNICATION

 Ritualistic communication is the process through which people meet social

expectations. The word ritual comes from the Latin ritualis, meaning “pertaining to
rites.” At one time rites were seen as acts of religious or public ceremony. People were
expected to perform the rites in a certain way. People still have strong expectations
about how others should act in a wide range of social situations.

Prepared by:

NIEZL JIA T. OLARIO

Instructor

College Dept. – Purposive Communication 2 of 2