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Mica P3 SMM LP Ashishkumar
Mica P3 SMM LP Ashishkumar
Mica P3 SMM LP Ashishkumar
submission
Facebook Campaign
TG: PEOPLE WHO LIKES CRICKET , PEOPLE WHO WORKS IN SPORTS INDUSTRY, SPORTS
EDITIOR , PEOPLE WHO ARE AGED BETWEEN 18 - 30 , PEOPLE WHO ARE ADMIN ON
PAGES RELATED TO SPORTS.
Slide 2
Targeting parameters:
1. Age Range = 18-30 *Reason - People of this age group are likely to read blogs which are
related to cricket.
2. Location = PAN INDIA *Reason - The Blog is related to cricket . People of all states of India
watches cricket .Cricket is popular in each state of india
3. Interests = Cricket *Reason - People who have interest in cricket are likely to read this blog
4. Any other relevant targeting parameters Behaviour - People who are admin on sports pages
*Reason - People who are admin on sports pages are more likely to read and share this blog.
Summary
Write a short summary covering following points (Word limit- 150 words):
a) What KPIs will you use to analyze the ad performance?
b) Was the campaign a success or not?
c) Based on the results obtained, suggest some targeting optimizations that you
would perform. (atleast 2)
d) Based on the results obtained, suggest some creative optimizations that you would
perform. (atleast 2)