Social media live project

submission
Facebook Campaign

Student Name: ASHISH KUMAR

 Slide 1

Campaign Problem Statement

{Please write down the problem statement and information provided to you}

Blog topic and link: IPL : A FESTIVAL OF INDIA

Budget provided: 1000

Objective: TO DRIVE TRAFFIC ON MY BLOG

TG: PEOPLE WHO LIKES CRICKET , PEOPLE WHO WORKS IN SPORTS INDUSTRY, SPORTS
EDITIOR , PEOPLE WHO ARE AGED BETWEEN 18 - 30 , PEOPLE WHO ARE ADMIN ON
PAGES RELATED TO SPORTS.
 Slide 2

Explain the targeting parameters

{Identify the targeting parameters you’d select to amplify your blog Give reasons for the
same, even if it is NA.}

Targeting parameters:
1. Age Range = 18-30 *Reason - People of this age group are likely to read blogs which are
related to cricket.
2. Location = PAN INDIA *Reason - The Blog is related to cricket . People of all states of
India watches cricket .Cricket is popular in each state of india
3. Interests = Cricket *Reason - People who have interest in cricket are likely to read this
blog
4. Any other relevant targeting parameters Behaviour - People who are admin on sports
pages *Reason - People who are admin on sports pages are more likely to read and
share this blog.
Campaign summary screenshot-1 Slide 3

{Submit screenshots of the campaign order summary for your ad. This should be
submitted in 2 slides - screenshot of Ad Set (slide 3/current slide) with Campaign
name, Campaign objective, bidding strategy, budget, ad scheduling and the
screenshot of actual ad (slide 4/next slide) with image, headline, text and CTA.}
 Slide 4

Campaign summary screenshot- 2

{Screenshot of the actual Ad with image, headline, text and CTA.}
 Slide 5

Campaign result screenshot- Performance

{Share the performance screenshot, we have attached a sample screenshot for your
reference. Please ensure that the screenshot mentions the Result Rate. Customise the
default metrics to enable the Result Rate being shown.}
 Slide 6

Campaign result screenshot- Demographics

{Share the demographics screenshot,we have attached a sample screenshot for your
reference}
 Slide 7

Summary
Write a short summary covering following points (Word limit- 150 words):
a) What KPIs will you use to analyze the ad performance?
b) Was the campaign a success or not?

c) Based on the results obtained, suggest some targeting optimizations that you
would perform. (atleast 2)
d) Based on the results obtained, suggest some creative optimizations that you

would perform. (atleast 2)

Ans A - Primary KPI - 1 Link clicks 2 . CTR 3.CP
Secondary KPI - 1 Reach 2. Number of likes , shares, comments on Facebook
Ans B - My ad got only 559 link clicks and CTR of my campaign was 1.88 which is
below than average industry car’s rate i.e 1.91 it was an unsuccessful campaign
Ans C - I would like to expand the age range of my target group .The age range was
of my TG was 18 - 30 the age range could have been 18 - 34
I would like to include more countries in location where cricket is popular because my
blog is related to cricket
Ans D - I would like to use video instead of single image to make my ad more
attractive
I would like to add more primary text to my add .