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TLE 7-8 Cookery Week 8
TLE 7-8 Cookery Week 8
EXPLORATORY
COOKERY
This module contains lesson on how to generate business idea that relates with the career
choice in cookery.
Performance standard:
The learner independently creates a business concept development showing the target market
and innovative product analysis of environment and market in Cookery.
Content standard:
The learner demonstrates understanding of the key concepts and underlying principles of
identifying business opportunities and market in one’s community or locality.
LEARNING OUTCOMES:
At the end of the lesson students should be able to:
a. discuss SWOT Analysis, and
b. generate business idea based on SWOT analysis.
Direction: Choose the letter of the correct answer. Write your answer on your notebook.
1. When an entrepreneur improves and alter the products to make it more appealing to target
consumers, he/she is doing an _____ of the product.
A. Alteration
B. Invention
C. Innovation
D. Improvisation
2. Ceasar studies the population in his immediate community. He is doing this to______.
A. Identify who would be their suki
B. Predict the biggest buyer
C. Select his favorite costumer
D. Determine whom to sell his product or service
3. Thong plans to put a “Small Carinderia” in their locality. Which of the following will help him to
determine his plan for a success in setting up of his business?
A. Survey of consumer associations
B. Checking for similar business to avoid competition
C. Getting feedback on the quality of service
D. Conduct a SWOT analysis
4. Which of the following should be considered first by a prospective entrepreneur in choosing the right
location for his/her store?
A. Type of merchandise
The world of work today presents a picture of available jobs that are getting scarcer each year.
To address this reality, the Department of Education is stretching its available resources, prioritizing needs,
and developing sustainable programs to lead and to prepare the young minds as future skillful chef or any
related job in cookery. The department further believes that it is in honing the skills that the learner can have
an edge over other job seekers. DepEd endeavors to equip the learners with the appropriate knowledge,
attitudes, values and skills necessary to become productive citizen of our society. Most of the Filipino’s are
actively involved in different entrepreneurial skills/ activities.
SWOT ANALYSIS
Once you have chosen the business idea, the next step is to conduct a SWOT Analysis in order to
determine the Strengths, Weakness, Opportunities, and Threats of your potential business. This step will
help you improve your business of choice and prepare for challenges. The table below will help you
differentiate among these features.
Positive Negative
Controllable Strengths Weakness
factors Positive factor that contribute to the Set of problems, difficulties or
favorability of business opportunity shortcomings encountered by the
Examples: business
o Cheap raw materials Examples:
o Skilled employees o No experience owner
o Ease of management o Lack of capital
o Small capital outlay o Poor location
Uncontrollable Opportunities Threats
factors Positive factors are not within the control of Negative factors that are beyond
business the control of the business
Examples Examples
o Absence of similar Products in the o Rising cost
market o Raw materials shortages
Below is chart that you may enhance your strengths and institute remedies for your weakness.
Strengths Weakness Remedy
1. Set realistic goals Set unrealistic goals Set goals that you can realize with
time frame.
2. Look for valuable Focus only on one or two data or Gather as many as sources and
information and sources information as possible.
opportunities of the
business
3. Aim for successful delivery Late delivery of orders that Be committed to the work contract.
of job order and satisfy makes the customer unsatisfied
customers.
4. Hardworking even if faced Cannot wait to see favorable Developed patience and try again
with repeated failures results from his actions.
5. Possess above average Poor learning habits. Fear in Read and learn stories of successful
thinking ability accepting failures entrepreneurs. All of them failed once
or twice before success.
6. Take risk reasonably Afraid to gamble Learn to take little risk. Weigh info
and data available
7. Possess technical Lack technical knowledge and Enroll in training programs
knowledge and is cannot express his ideas
communicate his ideas
8. Creative and innovative Rely on what is already available Develop new trends and do something
about it.
II. Maze:
Spot business opportunity by following the maze. (10 pts)
III. Identification:
SWOT Analysis in order to determine the Strengths, Weakness, Opportunities, and Threats of
your potential business.
An entrepreneur must have a keen eye for identifying opportunities that can potentially turn into a
good product or business venture.
Screening Business Ideas is to select and screen considering the following criteria; Your personality
and personal preferences and the characteristics of a good business.
SCORE CRITERIA
Pictures are properly pasted, colorful and were correctly categorized; remedies were
5 properly and completely instituted.
4 Pictures are properly pasted, colorful and were correctly categorized; but not
completely instituted with remedies for the weakness.
3 Pictures are properly pasted, but some were incorrectly categorized and were not
completely instituted with remedies for the weaknesses.
2 Pictures were not properly pasted; some were not properly categorized and the
remedies for the weakness were not properly instituted.
1 Pictures were not properly pasted and were not properly categorized and were not
able to institute remedies to the weakness.
Directions: Read and study the situations below. Write the letter of your choice in your answer sheet.
1. Which of the following situations describe a persistent chef?
A. Gives up easily when he encounters problem in his business.
B. Changes his procedures to get the desired profit.
C. Makes effort to invest in another business.
D. Sells his property and look for a position in a government office.
2. Jervine owns a restaurant. Although he has a canteen manager, Jervine makes sure that he visits his
restaurant every morning and afternoon to see to it that the canteen is well-managed.
A. Confident C. Motivated
B. Creative D. Risk taker
3. He always introduces new recipes. What trait does he possess?
Glossary
Business- the practice of making one's living by engaging in commerce.
Career - an occupation undertaken for a significant period of a person's life and with opportunities for
progress.
Cookery- is defined as the art and science of preparing food for eating by the application of heat.
Product - an article or substance that is manufactured or refined for sale.
SWOT – Strength Weakness Opportunity Threat
Vanessa M. Tabermio
Validator
Justine Montoya
Illustrator
Team Leader
Leizlee B. Daowag