Facebook & Instagram

1. Recommend list of targeted audience to increase the leads?

● Target location : Chennai,Kanchipuram & Puducherry

● Age between: 26 to 45 age
● Area of Interest: travel, trip, camping trip, festival offer, new car,
vinayagar chaturthi, old-new-car, e-car electronic car, offer
Language: English, Tamil,
People who all have these criteria we can achieve good leads and
monitor with relagur basis

2. Ways to reduce the cost per leads?

● Set your campaign goal to lead generation

● Narrow your target audience
● Limit your ad placements
● Take advantage of customer testimonials
● Write engaging headlines
● Run A/B tests

3. How to increase the quality of the leads?

● Understand & Define Your Target Audience

● Choose the Right Keywords
● Use Targeted Content to Nurture Leads
● Align Your Sales Team
● Check Your Data
● Test and Adjust Accordingly

4. Get us a complete breakdown proposal plan for marketing budget (Facebook &
Instagram) of Rs. 1Lakh.

I have taken 1lakh rupees as 2 month budget

But all ads must be monitored regularly & do needful change on audience reactions

Awareness Ad: 5,000 to 10,000/1st-Week

Conversion Ad: 20,000 to 25,000/2-week
Dynamic Product Ads:10,000/3-week
Lead Form Ads:10,000/4-week
For month 55,000
If target not achieved will go through all ad set and analysis where the is draw back

With remaining amount we can create some festival offer by creating event
Event Ads:10,000/5-week
Video Ads/ stories Ads :10,000/6-week

But all ads must be monitored regularly and do the need ful change on audience reactions

Still we can save 25,000-20,000 in total amount

5. Suggest a content plan for the primary text and the headline of the lead campaign

Let's kick start your Onam with Nippon Toyota. Bring home your new Urban Cruiser with
awesome benefits.
Book your car(name) Today.

NAME motors cars.

𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭 𝐮𝐩 𝐭𝐨 𝟒𝟎,𝟎𝟎𝟎/- 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐃𝐫𝐞𝐚𝐦 𝐜𝐚𝐫

Big Exchange sale Valid from Aug 1st to 31st 2022.Exchange Discount up to 40000/- . Book
your Dream cars now

Looking for a new car? Get a great offer at CAR-NAME Exchange @ NAME.

6. Suggest an alternate creative design plan

Video - Happy customer
Google Ads:
1. The types of campaign you would suggest and its plan.

Search campaigns: Text ads on search results

Display campaigns:with photo or video
Responsive Display ads
Video campaigns: Video ads on YouTube

2. List the ads groups you would use and the Recommend list of keywords you would use

Estimated
Estimated Estimated Estimated Estimated Average
Keyword Clicks Impressions Cost CTR CPC

abroad 10.55 148.58 40.88 7.1% 3.87

british 0.91 24.01 1.23 3.8% 1.35

British
Medical
Association 0.14 8 0.29 1.8% 2.03

indian 116.31 1634.06 415.45 7.1% 3.57

medical 152.09 1988.25 637.87 7.6% 4.19

medical
association 0.55 24.01 2.61 2.3% 4.73
medical
college 0 0 0.00

uk 63.84 1429.71 254.07 4.5% 3.98

universities 391.58 6911.78 1647.59 5.7% 4.21

uk ,medical ,universities,abroad-,medical college, indian,british, medical association, British

Medical Association

3. Ways to reduce the cost per leads?

Select exact and phrase match keywords.

Carefully review actual search queries.
Integrate negative keywords into your existing campaigns.
Reduce your average cost per click.
Audit Your Ad Performance. ...
Use Ad Extensions.
4. How to increase the quality of the leads?

Perfect your landing page

Use long tail keywords. There are two types of keywords: short tail and long tail. ...
Test, and then test again
Remove underperforming keywords
Invest in successful keywords
Use Smart Bidding.

5. Get us a complete breakdown proposal plan for marketing budget (Google) of Rs. 1Lakh.
Search campaigns:5000 to 10,000
Call-Only ads

Dynamic Search ads:10,000

Brand awareness
Remarketing

Types of Display ads:20,000

Responsive Display ads

Video ad campaigns:30,000
In-stream skippable
Video Discovery ads

Local campaigns:10,000
Targeting
Geographical location

Performance Max:15,000
All-in-one campaign builder

6. Suggest a content plan for the headline & description of the lead campaign