Company Profile

Pak Telecom Mobile Limited (PTML) is a wholly owned subsidiary of...

...Pakistan Telecommunication Company Limited (PTCL) that started its operations in January 2001 under the brand name Ufone . As a result of PTCL s privatization, Ufone became a part of the Emirates Telecommunication Corporation Group (Etisalat) in 2006.
Since its inception, Ufone has focused on the people of Pakistan, empowering them with the most relevant communication modes and services that enable them to do a lot more than just talk, at a price that suits them the most. Along with the claim of lowest call rates, clear sound and best network, Ufone offers its customers simplified tariffs with no hidden charges. With a strong and uniquely humorous communication direction that has now become Ufone s signature across all advertising media, Ufone gives its customers many reasons to smile. This customer focus and best offering has allowed Ufone to build a subscriber base of over 20 million in less than a decade. Ufone has network coverage in 10,000 locations and across all major highways of Pakistan. Ufone currently caters for International Roaming to more than 288 live operators in more than 160 countries. Ufone also offers Pakistan s largest GPRS & BlackBerry Roaming coverage available with more than 200 Live Operators across 122 countries. More recently, Ufone has become a focused and intensive leader in VAS, constantly introducing innovative services, which have been the first of their kind in the Pakistani cellular industry. As the world of telecommunications advances, Ufone promises its customers to stay ahead, developing and evolving, to go beyond their expectations, because at Ufone, it s all about U.

Management Profiles
Mr. President & CEO Abdul Aziz

Mr. Abdul Aziz has rejoined Ufone as President & CEO in December 2007. A fellow Chartered Accountant, he has over fourteen years of experience in the Telecom Industry both local and International including Europe, Asia and Africa. During his career he has held various senior level positions with companies including Warid Telecom, Millicom International, S.A., Ufone GSM and Celtel International. Mr Aziz, being first CFO/Cosec was a key member of the Core Team which launched Ufone in 2001.

Mr. Mohammad Chief Financial Officer

Nadeem

Khan

A Fellow Chartered Accountant Mr. Nadeem Khan has around 12 years experience in the telecommunication industry both locally and internationally. He holds a diversified portfolio as international auditor at MIC, Luxemburg and served in the capacity of Financial Controller in Millicom Cambodia before joining Ufone as Chief Financial officer (CFO) in 2003.

Mr. Naveed Chief Officer Government & Regulatory Affairs

Khalid

Butt

With over 15 years of commercial & technical experience in the telecommunication industry, Naveed Butt has worked on senior management positions with various cellular operators in Pakistan. An engineer by profession, Naveed has done his B.E. in Electronics from U.E.T, Lahore. Presently he is heading the Regulatory Affairs departments at Ufone.

Mr.

Ahmad

Kamal

Chief Officer Customer Services Operations Ahmad Kamal has rejoined Ufone as Chief Officer Customer Services Operations. In his previous tenure of approximately 5 years at Ufone, he was part of the Ufone Core Launch team and was responsible for the development of Customer Services Operations department. He possesses a cumulative experience of over 20 years in Telecommunication Industry of Pakistan. He has the exposure of previously working for country s most renowned telecom companies including Digital Communications, Mobilink, Ufone, DVCOM and Warid where he had established his mark in Customer Operations, Sales, HR and Administration fields. In his last assignment at Warid, he was heading the Customer Services and Product & Services Departments. Mr. Chief Technical Officer Jafar Khalid

Mr. Jafar Khalid is working as the Chief Technical Officer of Ufone since June 2008, and has over 14 years of diversified experience in the telecom sector. He has a proven background in successfully managing large-scale cellular projects, leading Network Planning, Operations and Implementation initiatives, establishing and improving Organizational Processes & Structure, and aligning technical activities in line with business strategies. Before his appointment as CTO, he served as the Project Director & General Manager Network Planning in Ufone, and has held various senior technical management positions with his last employer Mobilink, where he was serving as Director Access Network Planning before joining Ufone. Mr. Chief Information Officer Faisal Khaliq

Mr. Faisal Khaliq is the Chief Information Officer of Ufone since June 2008. Faisal has a Masters Degree in Computer Sciences from the University of Texas at Austin. He is also a Project Management Professional (PMP) with 12 years of experience in the IT industry. Prior to joining Ufone, Faisal was the Managing Director for Teradatas Global Consulting Center in Pakistan which is one of the largest offshore operations its kind for a multinational in Pakistan.

Mr.Younas Chief Officer (Sales & Distribution)

Iqbal

Sheikh

Mr.Younas Iqbal Sheikh heads Sales & Distribution at Ufone (PTML) and has a rich working experience of 20 years most of which is in Telecom Sector serving companies like Siemens, InstaPhone, Worldcall, Mobilink ,Wi-tribe (Qtel) & Ufone (PTML). In his career he has played a key role in the areas of Sales & Distribution, Customer Services, Operations and Marketing, throughout his career he was given challenging responsibilities, for instance heading 2 countries with a team of thousands and portfolio of Billions. He performed major successful overhauling with self-initiatives for Process-Re-engineering in the areas of; Sales, Channel Development, Customer Services, Business Operations and was a major contributor in developing complete business launch plan for Wi-Max services business in Pakistan for Wi-tribe Pakistan (Qtel). Mr. Chief Marketing Officer Akbar Khan

Akbar Khan heads the Marketing Division at Ufone. He has been part of the Pakistan telecom industry in key roles since 1998. Before joining Ufone in 2008, Akbar was Head of Brands at Mobilink and before that he was Head of Marketing at Paktel Limited. Akbar has done his MBA degree from IBA Karachi.

Mr. Muzzammil Chief Procurement, Contracts and Administration Officer.

Sadiq

Muzzammil Sadiq has a Bachelors degree in Engineering from Cornell University and a Masters degree in Management Studies from Oxford University. He is seconded from Etisalat where he is the Group Vice President Procurement Special Projects. He has over 19 years of multi-disciplinary and multi-national practices gained in Research & Development at Toshiba Corporation, Japan, Strategy Consulting at Bain & Co, USA and Australia, Commercial and Manufacturing analysis at Pirelli Cables, Australia, Revenue Assurance and Corporate Finance at Cable & Wireless and SingTel Optus, Australia and Marketing, International

Investments and Procurement at Emirates Telecommunications Corporation Etisalat, UAE. Mr. Moqeem General Manager Corporate Strategic Planning & PMO Ul Haque

Moqeem ul Haque is associate member of the Institute of Chartered accountants of Pakistan. He brings in thirteen years of extensive experience of working in the cellular industry. He was among one of the pioneers in Warid telecom. Moqeem has also served in Mobilink. Mr. Moqeem heads the corporate strategic planning function as well as supervises the special projects of the organization.

Mission Statement
To be the best cellular option for U

Story of Our Brand

At Ufone, its always about you
In order to evolve with our customers and to keep pace with your needs, we rejuvenated and revamped our image by changing our visual identity
At Ufone we understand the value of words and the need to communicate effectively and efficiently at all levels of society, which is why our primary focus is on U, our valued customers bring strength to our company. With a fresher look than is accepted and appreciated across the board by people of all ages, we aim to connect with you and provide you state of the art services. No matter who you are, where you are, what you want to say, how you want to say it or how you feel, you are our focus. Because at Ufone, it s all about U!

Coverage
We are, where you want to be
At Ufone we aim to provide you with wider coverage, superior connectivity, clear signals & voice quality
Covering several key destinations your Ufone is the ultimate means to stay connected wherever your business takes you allowing seamless roaming through the network providing the best nationwide coverage. Ufone, being one of the leading cellular service provider has recently launched its service in many new cities. Keeping up with its pace it is rapidly expanding its network. Ufone keeps on adding new cities with same superior network that continues to expand. Ufone covers all major cities of Pakistan now you can enjoy comprehensive coverage in areas like the GT Road, Super Highway & Motorway etc. So wherever you are in Pakistan, Ufone keeps you connected.

Sales & Service Centers

Ufone Franchise Sales & Service Centers
With our focus on U, we offer efficient and friendly customer services through 200+ Sales & Customer Service Centers across Pakistan.

Introduction:
Ufone is the second largest cellular network in Pakistan. Most of the organizations whether Its local or multinational, private or Govt. they are dependent on their employees. In the least 1 decade telecom industry has grown up with extremely high ratio as a result the people start getting more benefits with less time to spend and less amount as well. With the population of almost 17 million Ufone is one of the largest telecommunication networks which produce more revenue with less amount of money spending on advertizing and ads. Ufone start its journey of operating and giving the best quality network to their customers in Jan, 2001. They offer two kinds ofpackages to their consumers postpaid and the Prepay. Ufone has almost always plays a very important role in the growing demand of telecommunication in Pakistan. This was probably the one of the biggest achievement to introduce and invent the product in the market. Ufone bring this idea to cut down the tax which in other words call it hidden charges to their consumers. They bring the idea give better rates or low rates and design the plans particularly to the middle category. They are covering almost 5885 more or less locations in the country.

Mission
"Ufone, it s all about U! We are where you want to be At Ufone we aim to provide you with wider coverage, superior connectivity, clear signals & voice quality. Wherever you are, Ufone keeps you connected."

Vision
Be the leaders of the cellular companies in telecommunication sector in Pakistan By giving the consumers better quality in low rates and bring innovation and communication resolution whereas beyond the investors value and employee expectation

SWOT Analysis of Ufone

Strengths The company has the coverage in more than 5885 different locations and across all the major highways. Currently the company provides good rates for international Roaming to almost 230 live operators in more than 130 countries. Company is a host of price added services and information connecting with the remarkable network in the country. Ufone do offers the most affordable rates for their customers.

Weaknesses
The biggest weakness in Ufone is that they are unable to meet up the demands. Central constitution failed to give proper leadership over instructions and policies. As Economic assets comparisons, Ufone is not secure to expected productivity. Company is weighed down for some internal problems when it s been privatized with Etisalat being part of the PTCL so many of their employees were not happy with their wage scale.

Threats
The biggest threat is the Govt. involvement in terms of Taxes.

Unless the company get the proper financial support from PTCL as they just license them as a telecommunication company. Company is responsible to pension employees on time which at the time seems good idea when they started, but now it looks like they are facing some real problems. . Ufone like most of the big companies in the country with quality employees benefits about health, is creating a big financial problem and its getting more and more bad day by day.

Opportunity
Ufone has the ability to expand internationally, but because the current financial situations the whole operations stopped. Having their right marketing strategies they can obtain much more. An opportunity to them that they will never satisfy means that Ufone should always attempt and work for better and worth full services. Company has a new technology they will soon launch and shock all the competitors which is an ATM sort of recharging balance loading which will be available 24-hours. Company should develop their franchises in far off areas which will help people reaching them more easily and that will surely benefit the company too.

Marketing Objectives
Ufone is a full of life organization with a dominant traditions which allows the customers to make the majority of their expertise, qualities and career. Ufone is focused to face the increasing challenges of the current market and is pretty much positive that they will create a center of new customers. They got this tremendous strength of maintaining their existing customer s base on the high intensity of the customers satisfaction through best possible network services and a 24 Hour customer helpline support as well.

Promotional Strategy
The sales and service centers of Ufone has been positioned to provide their customer quality services all down the one crown where you go to any Ufone sales and service Center for services like: 1.Connection purchase 2. Bill payment 3. SIM Activation 4. Number blocking in case of lost or stolen SIMs 5. Number change 6. Address change 7. SIM replacement 8. Ownership Changing 9. Product / package change 10. Connection closure 11. PIN / PUK code number inquiry 12. GPRS 13. IR activation 14. Missed Call Notification 15. Call Forwarding 16. Conference Call 17. FNF Activation / Changes Keeping the convention of individual trend setter in the cellular industry, Ufone has entirely change the picture of the cell phones from a magnificence to only a reasonable by the best, to a necessarily and accordingly to the usage of a common person. By the time they set up Ufone has positioned its brand of

ample. Keeping the factor of the future competition and also the market dynamics, Ufone jumped over to the youth section and start dealing the best offers ever can be, (which comprises 50% of the population), with their Prepay offer. Ufone Prepay offer is now start considered as one of the most demanding cell phones offer ever that truly attract not only the youth market but also all age of customers and that definitely become one of biggest challenge for the other competitors.

Products
Company offer both Prepay and postpaid connections, following are the different packages Ufone is offering: Prepaid Ufone markets its prepaid services as Prepay . Ufone Prepay is more reasonable. Its principal market is planned towards the teen agers and students. Following are some of the prepaid packages of Ufone.

Package 1 Package 2 Package 3 Package 4 Package 5

165 500 1000 8000 unlimited

25+tax 50+tax 75+tax 80+tax 3+tax per day

Other Value Added Services: 1. Ufone Game Show 2. SIM Lagao Offer 3. Ufone Member Banao 4. IDD USA, UK & Canada 5. Prepaid Roaming 6. International MMS 7. Products and Features 8. Recharge Options 9. Prepaid Call Details 10. U Share 11. ULoad via 1 link ATM 12. Ufone Conference Call Postpaid Postpaid services are advertised by the name Post pay . These services are largely embattled towards the business community of the country but having the packages of middle class also.

Budgeting
Market Share According to the financial results of the cellular companies Ufone has covered the market shares by 20.56 % in the year 2008. The market shares in 2009 were 21.20%. The increasing phase of Ufone from 2008 to 2009 was 0.64%. Above the financial statistics which shows that market share is increased very slightly and smoothly. Revenues Because of the high amount of sales the revenue in 2008 was 15% which has increased over to 18.86% in 2009. The inhance in revenue is almost 3.86% which was higher and the pay raise from than of Ufone competitors. Investment The investment in the year 2008 was 27455 million US dollars as it moves to 40660 million US dollars in the year 2009, which clearly gives a picture that how the shareholders are investing in Ufone same way

then Ufone is rising the attention of investors in investment. Pakistan becomes the financing heaven particularly for the telecommunication region in the last few years. Conclusion Telecommunication industry is growing very fast in Pakistan but there is still huge financial investment required for better Coverage. Market has now a very strong and tough Competition due to China Mobiles. Competitors are keen to hire professionals to give more better way of amusing which certainly resulting technological execution and significance services. Most of the people were worried about the high call rates so they not used to prefer any particular company. So ultimately the the customers start looking for companies while having low rates with better quality between the market. Ufone brought up some stunning packages for their users they start promoting their existing products in a better and authentic way which start helping the company very fast and better way. References Ufone. Official website: www.ufone.com.pk Retrieved: 3rd August, 2011. PTA. Official website: www.pta.gov.pk Retrieved: 3rd August, 2011. Website: http://www.ntcpk.com/ufone.htm Retrieved: 3rd August, 2011. Blog: http://www.blogster.com/zealot/management-assi-ufone Retrieved: 3rd August, 2011. Subhash C Jain. (2010). Marketing planning strategy.