Department of Education

Region III – Central Luzon

School Division of Pampanga
SAN ROQUE DAU HIGH SCHOOL
San Roque Dau ,Lubao,Pampanga
SUMMATIVE in PRINCIPLES OF MARKETING
SY 2020-2021

Direction: Read and analyze each statement. Choose the letter of the best answer and write it on
your answer sheet.
1. It is the money, good or service exchanged for the ownership, or use of a good or service.
a. Place b. Price c. Product d. Promotion
2. It is a pricing strategy that allows the seller a fixed mark-up every time the product is sold.
a. Marginal pricing b. Mark-up pricing
c. Promotional pricing d. Target return pricing
3. This is the form where the prices of the products of the firm are reduced for a limited time.
a. Cash rebates b. Low-interest financing c. Sale d. Special event pricing
4. These are reductions from list prices to buyers for performing some activity.
a. Allowances b. Cash discounts c. Quantity discounts d. Seasonal discounts
5. It refers to pricing decisions related to products intended for customers in different locations.
a. Discriminatory Pricing b. Geographical Pricing
c. Price discounts and Allowances d. Promotional Pricing
6. They are reductions from the list price that are given by sellers to buyers who either give up some marketing function or
provide the function themselves.
a. Allowances b. Cash rebates c. Discounts d. Sale
7. Are reductions in price given to final consumers, customers or channel members for doing some tasks or accepting less
service.
a. Allowances b. Cash rebates c. Discounts d. Sale
8. It is a type of distribution strategies that requires the firm to sell its products through
every available outlet in a market where a consumer might reasonably try to find them.
a. Exclusive distribution b. Inclusive distribution
c. Intensive distribution d. Selective distribution
9. It is a type of distribution strategies where it is applicable to specialty products or services like automobiles and
expensive watches.
a. Exclusive distribution b. Inclusive distribution
c. Intensive distribution d. Selective distribution
10. It is the network of all the individuals, organizations, resources, activities, and technology involved in the creation and
sale of product.
a. Place b. Retailing c. Supply Chain d. Wholesaling
11. It is an activities or a series of activities that are intended to boost the sales of a product or service, usually short-term.
a. Place b. Product c. Price d. Promotion

12. It is defined as any paid and public presentation of products, services, or ideas by an identified sponsor
through a medium.
a. Advertising b. Personal selling c. Publicity d. Public relations
13. It is a viable advertising vehicle in the Philippines since 1922, and it is the most accessible media.
a. Billboard b. Cinema c. Print d. Radio
14. It is the most selective of all media forms and it reaches only the individuals and organizations the
advertisers wishes to contact.
a. Cable TV b. Direct mail c. Radio d. Television
15. It is a global network of networks linking millions of users and as such, offers many possibilities for the
advertisers.
a. Cellphones b. Internet c. Point-of-Purchase d. Yellow pages
16. It provides a powerful combination of visual and audio effects to the audience.
a. Direct mail b. Magazine c. Newspaper d. Television
17. It consists of those that appear inside and outside of buses. It is less costly but it is also less discriminating.
a. Directory advertising b. E-mail advertising
c. Social networking sites d. Transit advertising
18. It consists of posters, painted bulletins, and spectaculars and they are least costly.
a. Directory advertising b. Outdoor advertising
c. Social networking sites d. Transit advertising

19. The ultimate aim of customer relationship management is to produce____

a. A reliable database b. Customer equity c. Market share d. Profits
20. Whch of the following has not contributed to the deeper more interactive nature of today’s
customer relationship?
a. E-mail b. Online social network c. Traditional advertising d. Web sites
DIRECTION: Write TRUE if the statement is correct and FALSE if it is not.
__________21. According to the text, marketing means “selling” or “advertising”.
__________22. Marketing plays an essential role in creating customer satisfaction.
__________23. Marketing discourages the development and spread of new ideas, goods, and
services.
__________24. Actually making goods or performing services is called marketing.
__________25. Marketing is both a set of activities performed by organizations and a social
process.
___________26. A marketing plan is often included as part of a company’s overall business plan.
___________27. Marketing plans are important only for big companies.
___________28. Marketing plans stay within marketing team.
___________29. Writing a marketing plan involves quite a bit of time and effort.
___________30. Writing a marketing plan helps a company to understand its target markets better.

Prepared by:
EVA L. HERNANDEZ
SHS Teacher