General attributes are features that consumers take into consideration

when making a buying decision. These attributes include price, quality,

product preference, brand, convenience, availability, and customer service.
Price is a major factor for many customers, as it can be the deciding factor in
whether or not they purchase a product. Quality is another important attribute,
as customers want to be sure that the product they purchase is of good
quality and will last. Product preference is also important, as customers want
to choose a product that suits their personal style and preferences. The brand
is also important, as many customers are loyal to certain brands and are more
likely to purchase their products. Convenience and availability are also key
factors, as customers want to be able to purchase a product quickly and
easily. Finally, customer service is important considerations as well, as
customers want to be sure that the company they are buying from is reliable.

Online retail has dramatically impacted traditional retail in the buying

decisions of customers. Online retail has given customers access to a much
larger variety of products than what is traditionally available in brick-and-
mortar stores. Additionally, online retail has enabled customers to
comparison-shop for the best prices, allowing them to find the best deals on
their desired items. Online stores often offer free shipping and discounts that
can be hard to match in traditional stores. This has caused traditional retailers
to focus more on providing excellent customer service and unique
experiences that online stores can't offer. This shift has made traditional retail
more competitive as customers now have more options when deciding where
to buy. Furthermore, online retail has enabled customers to purchase items
from all over the world, providing customers with access to a global
marketplace. As online retail continues to grow, traditional retailers need to
continue to focus on providing unique and quality experiences to customers in
order to remain competitive.

This study aims to analyze what general attribute has the highest
contributor to the buying behavior of consumers between online and
traditional retail. As consumers become more aware of their own buying
behavior and the impact it has on their purchasing decisions, it is critical for
retailers to continuously adjust their strategies to better meet the needs of
their customer base. Consumers' buying behavior can be influenced by a
variety of factors, such as their preferences, the availability of products,
pricing, and convenience. By understanding consumer buying behavior,
retailers can develop marketing strategies to better target their customer
base, optimize merchandising, and create a unique customer experience that
will have a positive impact on their sales.
 The shift from traditional retail stores to online retail stores has been a
phenomenon that has been gaining traction in the past few decades. With the
advent of technology and the internet, consumers now have more choices
when it comes to where they buy their goods. The traditional retail store has
had to compete for consumer attention and loyalty with the emergence of
online retail stores. As such, understanding consumer buying behavior
between traditional and online retail stores is critical for businesses to develop
effective marketing strategies. The main factors that influence consumer
buying behavior between traditional and online retail stores include
convenience, price, product selection, customer service, and delivery speed.
Convenience is a major factor because it allows consumers to shop from the
comfort of their own home, while price is a major determinant of consumer
behavior when it comes to traditional and online retail stores. Product
selection is also important as it allows consumers to find the product they
need and compare prices. Customer service is also important, as it can
influence the customer experience and ensure that customers are satisfied
with their purchase. Finally, delivery speed is critical for online retail stores, as
it helps to ensure that customers receive their purchase quickly and without
any problems.

Likewise the Covid-19 pandemic had a significant impact on the buying

behavior of consumers across the world. The outbreak of the virus has led to
an unprecedented situation due to the drastic measures taken by
governments to contain the spread of the virus. These measures, such as
social distancing and stay-at-home orders, have led to a shift in consumer
behavior, with many consumers turning to online shopping for their needs. At
the same time, traditional retail stores have had to shut down or drastically
reduce their operations in order to comply with government-mandated
restrictions. This has had a major impact on the buying behavior of
consumers, who have had to turn to online sources to fulfill their needs. The
effect of Covid-19 on consumer buying behavior can be seen in the increased
demand for e-commerce services, with many retailers seeing a surge in online
sales. Additionally, the pandemic has also forced many consumers to rethink
their shopping habits, leading to a shift towards more sustainable and
conscious consumerism.

Overall, understanding consumer buying behavior between traditional

and online retail stores is critical for businesses to develop effective marketing
strategies. By understanding the various attributes that influence consumer
buying behavior, businesses can create targeted marketing strategies that
meet the needs of their customers.

The theory of buyer behavior. JA Howard, JN Sheth - New York, 1969.

Motivation of online buyer behavior. V Svatosová - Journal of

competitiveness, 2013