ABOUT US

Piramal Consumer Products Division is a leading consumer care business division for Piramal Pharma
Limited. Piramal CPD has strived for customer-centricity and solving routine disrupting problems. since
2009. As part of the over 38-year-old Piramal Group, we are proud to have a rich legacy founded on the
values of Knowledge, Action, Care, and Impact, which are evident in how we operate as an organization.
We live by our mission statement of "Doing Well and Doing Good." Piramal Consumer Products Division has
touched the lives of over 7 crore Indians. Piramal CPD meets the needs of consumers in a variety of sectors,
including Skin Care, Digestives, Women's Intimate Range, Kids Wellbeing & Baby Care, Pain Management,
Oral Care, Gut Health, Respiratory Solutions, Multivitamins, and Food Supplements. We now have one of
the largest distribution networks in the consumer healthcare industry, with 1500+ towns, 2.8 lac+ outlets,
12000+ organized retail outlets, E-commerce, and a 1200+ strong field force. Piramal CPD is one of the
fastest growing businesses of Piramal Group. Our most popular brands are ranked first or second in their
respective market segments. The company has consistently grown at a CAGR of 20%+ and ended FY 2021
with a top-line value of Rs.690 Cr. Our goal is to be the market leader in the Indian OTC market. Our
talented team is at the heart of it all. We take great pride in creating a workplace that caters to each and
every individual's career needs. We go to great lengths to ensure that everyone on our teams is valued and
recognized.
 JOB TITLE: BRAND MANAGER

BUSINESS: Piramal Consumer Products Division BAND: 2

LOCATION: Kurla , Mumbai TRAVEL: High

SHIFT: General Shift

JOB OVERVIEW:
The incumbent in this role is responsible for developing and implementing marketing plans to address brand
requirements, leading and generating consumer insights, managing the communication strategy, monitoring the
key brand parameters to ensure better planning and driving digital campaigns/activations for the brand, generating
consumer insights for new product development.

KEY STAKEHOLDERS: INTERNAL

R&D team, Analytics team and PR team

KEY STAKEHOLDERS: EXTERNAL

Media, Trade Activation, Innovation, market research, customers

REPORTING STRUCTURE:
Category Manager

QUALIFICATION:
MBA in Marketing (Premium Institute preferred

EXPERIENCE:
• 3-5 years of total work experience in OTC/fmcg sector • Should have exposure to NPD, activations, media
planning, digital Campaigns • Should have exposure to consumer Communications • Analytical skills • Leadership
and planning ability • Communication and presentation skills
 Piramal Success Factors:

Contributing to strategic initiatives, generating and executing new ideas &

Thinks big Supporting team members to deal with change. Building & balancing long term
and short term goals and translating strategy into action.

Leading initiatives, developing plan for self/team, persistent and taking ownership
Commits and to support business growth. Planning and mobilizing resources, Monitoring
delivers results business results and tracking performance of team.

Facilitating collaborative work environment, prioritizing team goals, Building

Collaborates relationships across organization and consensus within team. Understanding
group dynamics and encouraging collaboration.

Understanding and driving customer needs to deliver and manage customer

expectations. Adding value and maintaining relationships beyond deliverables.
Serves
Identifying emerging customer needs and building feedback mechanism to
Customers
address customer expectation.

Treating team-members with respect and dignity, being transparent and driving
Displays
humility as core value. Acknowledging and accepting diverse opinions from team-
Humility
members.
Providing regular feedback and understanding strengths and development areas
Empowers and of team members. Sharing expertise, encouraging others to take up
develops responsibilities, building processes for continuous and timely feedback.
 Key Roles/Responsibilities:

Drive Key Business Agenda

Plan & deliver business objectives for the brand(s) assigned
Monthly & Annual BTL/ ATL input Planning & Monitoring
Regular Monitoring of the brand key parameters and off take trends to ensure better planning
Sales & Collection target achievement brand-wise / product-wise in accordance with Business Plan to
achieve Business Targets & Management Goals.
Market Share Target: Equal focus on products & brands across branches in respective zone for
achievement of growth targets as per business plan and Market Share objectives set for the Zone.
Monitoring and tracking sales/Market Share trends and formulation of schemes/promotions and other
strategies

Develop and implement Marketing plans

Develop & implement marketing plans which addresses brand requirements – short term & long term
Develop and implement the communication strategy for the brand.
Conceptualize & implement 360° marketing programs.
Handling (Advertisement, media, research, activation) agencies for timely execution of task given and
ensure compliances and metrics.
Driving Digital campaigns/activations for the brand
Interface with internal stakeholders, supply chain, packaging, finance, legal, technical & customer
complaint cell to ensure smooth functioning
Visual Merchandising: Effective execution of ATL&BTL activities, product display support.

Generate Market Insights

Lead & generate MIS on brand(s) assigned, category, competition and trade at regular intervals so as to
result in effective brand management.
Lead and generate strong consumer insights for NPD and powerful communication of the brand.
Market intelligence and continuous follow up of competitor activities, Co-ordinate with Regional Sales
Manager to understand brand performance and provide support to meet respective targets.

People Management and Development

Lead, recruit, grow and retain high-caliber talent to build competent teams.
Empower team members to move across existing opportunities and take on responsibilities
independently