THE BOBO PROJECT

Bobo is a world-famous TV character who appeals to children and adults alike. You work for Bobo
International Merchandising (BIM), a company that produces goods based on the Bobo
characters. Read the e-mail from the Managing Director and the flyer about Bobo products.

Flyer sent to retailers:

Bobo has never been more popular. This is why your store can make your customers
happy by stocking Bobo products, available now from BIM.

Some of our products are designed for youngsters- the people who watch Bobo on TV every
morning.
Some are designed for adults- Bobo’s growing army of fans.
But most are suitable for all Bobo’s fans – from age 1 to 91 !

So join us in celebrating the success of Bobo and share our success by deciding to stock Bobo
products. Your customers will say Thank You and they’ll come back for more !
A meeting with the Sales Manager, the Product Manager and the Marketing Manager has been
scheduled next Friday morning in order to make crucial decisions. One of the managers will also
chair the meeting.
Your task is to attend the meeting, present projects and listen to presentations, take part in the
discussions and make decisions on the products. The person who has been appointed as
chairperson will run the meeting and comment on the last point.

This is the agenda for the forthcoming meeting :

Project Meeting 7 January 2022

Duration : 45 mn
Venue : A 14 N

Agenda

• Comments on existing range

• Products for babies/children

Reactions, comments, pros & cons

• Products for teenagers/adults

Reactions, comments, pros & cons

• Decisions on products we want to promote + reasons (Team C +

chair)

• Ideas for other promotional activities (all teams)

• Action plan

• Closure : The future for Bobo products

ORGANISATION:

 Announce who is going to chair the meeting and who should write the minutes.

 The 2 Managers (Team C) will comment on the existing product and will decide which
products to promote, redesign and discontinue, and give reasons for their choices.

 Team A will present 2 new Bobo products for babies and/or children

 Questions, reactions, comments, pros and cons

 Team B will present 2 new Bobo products for adults and teenagers

 Questions, reactions, comments, pros and cons

 Team C and chairperson choose 2 products they want to promote. Jury (teacher and
guest ) may give their opinion

 All teams: ideas for ways of launching/promoting the products selected (discussion)
+ action plan

 Closure by the chairperson: the future of Bobo products

 Team A Team B

Your task is to come up with 2 new BOBO products Your task is to come up with 2 new BOBO products for
for babies and young children. teenagers and adults

Here are some ideas to start you thinking : Here are some ideas to start you thinking :

Food products Office objects

Entertainment Personal equipment
Toiletries Stationery
etc… etc…

Now come up with some more ideas of your own ! Now come up with some more ideas of your own !

Be prepared to present the products –use visuals – to explain Be prepared to present the products –use visuals – to

why you think they would sell. explain why you think they would sell.
 Team C

You are the Product Manager, the Sales Manager and the
Marketing Manager.

Your task is to study the existing products and decide

● which to promote

● which to discontinue

● which to redesign

Be prepared to present your conclusions at the meeting,

giving reasons for your choices.

Use visuals on keypoints.