Professional Documents
Culture Documents
5.unit Discussion
5.unit Discussion
5.unit Discussion
establish a product and service plan to rework the menu and "dining experience" in order to
attract more millennials to the restaurants in my territory, which I have done.. The plan will
encompass certain aspects of product and service design. Ideas for releasing new menus
presented in this paper. There will be a greater emphasis on organic, locally sourced, and
Product Design
prospective income for our company. I feel that in order to reach this audience, we must
take into account our ability to produce and serve our products. I believe that retooling or
repackaging our products will be the most effective way to attract younger customers in the
future because of a lack of capital expenditures. As a first step, I want to provide daily
promotions. There will be a daily special centered on a different subject for each one (ie.
Taco Tues., Wing Wednesday, Tequila Thursday). I intend to offer a wide range of locally
sourced and regionally brewed beverages, such as wine and beer. It is possible to add such
in the menu to monitor and collect client input. Millennials, in my opinion, prefer food that
can be shared and all-you-can-eat appetizers. Because of the millennial generation's value
system, our ability to provide these items on our menu at an affordable price will be
Service Design
I also believe that delivering outstanding customer service can help you retain
current customers while attracting new ones, particularly those who are more youthful. I
plan to put in place a "service with a smile" policy. When customers come, they will be
greeted warmly and told as to whether or not there is seats available. The younger
generation, which is always on the go and looking for a quick solution, would be interested
in having accelerated services. As a part of the expedited service, diners will have access to a
quick payment station at each table, online reservations, and a seating area that is ideal for
large groups. These options will allow us to serve customers more quickly, and my "service
with a smile" initiative will guarantee that customers are treated politely and well when
they contact us. A new service addition will be happy hours, which will be given at off-peak
Conclusion
Given the constraints of finance and floor plan alteration, taking this strategy will
attract millennials and consumers. As a result of my efforts to improve the product and
https://www.usatoday.com/story/money/business/2019/01/29/casual-dining-
restaurans.