Group 6 Business Model Canvas

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LYCEUM OF THE PHILIPPINES UNIVERSITY – BATANGAS

COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY MANAGEMENT

BACHELOR OF SCIENCE IN INTERNATIONAL TRAVEL AND TOURISM MANAGEMENT

HM 10 – Entrepreneurship in Tourism and Hospitality


Arangkada Food Truck

Submitted by:
John Karel R. Cerrudo

Elisha Faith R. Galvez

Jeraldine D. Luna

Rachel Ann S. Rosaria

Sarah Lorreine R. Sandoval

BSITTM 4B

Submitted to:
Chef Jovic R. Ramirez
Faculty, CITHM
April 2022
HM10 - ENTREPRENEURSHIP IN TOURISM AND HOSPITALITY
Business Plan Proposal: Business Model Canvas

Business Model Canvas


Key Partners Key Activities Value Customer Relationships Customer
START UP ACTIVITIES:
 Submit important Propositions  Personal Assistance Segments
requirements for  The only  Get-Keep-Grow Strategy
permits and licenses moving Food  Residents of
to operate GET
Truck in  Market Research Taysan
 Train the staff for Taysan,  Strategic Location
great customer
Batangas  Tarpaulin, Flyers, and Posters  Travelers/
services  Social Media Marketing Tourists in
 Ensure the quality of  A place to
 Discounts/Promos (Grand opening) Taysan
food by holding dine-in and KEEP
products tasting take-out  Update menu
 Be aware of the new  Convenient  Loyalty Rewards
 Satisfaction of Customers
trends that the to every  Availability of other amenities. (WIFI, music
customers would like Tayseńo accompaniment)
 Always use marketing GROW
 Satisfy
plans and promotional  Implement current trends.
methods Cravings  Consider reviews and feedbacks.
 Know the different
barangays in Taysan
SOFT OPENING ACTIVITIES:
 Functions as one and
casual restaurant
 Roam around the
Taysan upon
customer's
Convenience
 Availability of the
stocks
 Give importance of
Customer's feedback

1
 Raw material suppliers Key Resources Channels
 Ingredients (pork, beef, PHYSICAL
 Food Truck
AWARENESS
 Strategic Location
chicken, rice, oil, condiments,  Kitchen Equipment,  Tarpaulin, Flyers, and Posters
utensils and machines  Social Media Marketing
vegetables  Safety measures EVALUATION
 Virtual Interview
 Packaging (disposable  Reliance of
 Survey
Technology
takeaway boxes—paper INTELLECTUAL

PURCHASE
Social Media Reviews
 Patent (owner’s rights)
based)  Trademarks (brand name  Over the counter
and logo)  Telephone calls
 Restaurant equipment suppliers  Business License DELIVERY
 Customer Database  Dine-in service
 Kitchen equipment and HUMAN  Take-out service
 Skilled restaurant operators
utensils: Food Truck, furniture and employees.
AFTER SALES
o Cooks, servers, driver  Reward Loyalty
and utensils FINANCIAL  Social Media Postings
 Capital Shares (Proponents)  Cancellation Policy
 Local Government  Small Business Association  Returns & Refund Policy
Loan  Satisfaction Feedback
 For Permits and Licenses. o Small Business
Guarantee and Finance
 Influencers Corporation (SBGFC)

 Bloggers/Vloggers,
Residents of Taysan
 Printing Supplier
 Social Media Platforms
 Investors

2
Cost Structure Revenue Streams
 START UP COST TYPE OF REVENUE STREAM
 VARIABLE COST
 Food Truck  Operating Costs  Asset fee
 Licenses and permits  Food Costs  Food meals & add-on fees
 Constructions  Service Costs  Usage fee
 Equipment, utensils, and machines  Marketing and Advertising  Dine in, take-out, and delivery.
 FIXED COST  ECONOMIES OF SCALE  Service fee
 Licenses Fees  Ordering supplies in bulk.
 Payroll Expenses
PRICING SYSTEM
 Fixed Pricing System
 Price list based on product feature and volume.
 Dynamic Pricing System
 Loyalty rewards, Discounts, Promos & Coupons
PAYMENT TERMS
 E-Money
 Cash-on Delivery

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