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    Heer Batra
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    The document discusses Maggi's crisis management of high lead levels found in its noodle products. It presents a SWOT analysis of Maggi, identifying strengths like its customer orientation and brand image, but also weaknesses like the sales impact of the test results and health consciousness. Opportunities include maintaining consistency to remain a global leader, while threats include continued sales declines due to the ban. The document also lists crisis management techniques used by Maggi, such as having conversations with clients, advertising, product innovation, and assuring customers of safety.

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    The document discusses Maggi's crisis management of high lead levels found in its noodle products. It presents a SWOT analysis of Maggi, identifying strengths like its customer orientation and brand image, but also weaknesses like the sales impact of the test results and health consciousness. Opportunities include maintaining consistency to remain a global leader, while threats include continued sales declines due to the ban. The document also lists crisis management techniques used by Maggi, such as having conversations with clients, advertising, product innovation, and assuring customers of safety.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    7 views2 pages

    Brand Management

    Uploaded by

    Heer Batra
    The document discusses Maggi's crisis management of high lead levels found in its noodle products. It presents a SWOT analysis of Maggi, identifying strengths like its customer orientation and brand image, but also weaknesses like the sales impact of the test results and health consciousness. Opportunities include maintaining consistency to remain a global leader, while threats include continued sales declines due to the ban. The document also lists crisis management techniques used by Maggi, such as having conversations with clients, advertising, product innovation, and assuring customers of safety.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 2

    BRAND MANAGEMENT (403 MM)

    Case Study 2
    MAGGI’S CRISIS MANAGEMENT
    By- Manvendra Singh Tomar (MBAN1MG21016)

    SWOT ANALYSIS
    Strengths:
    1. Customer Oriented.
    2. Consistency.
    3. Brand Image.
    Weaknesses:
    1. Their downfall in sale due to test which showed that the
    product has high level of lead can be their major weaknesses,
    2. Health consciousness of people in today’s generation can be
    one of the weaknesses.
    Opportunities:
    1. Their consistency even after the ban is their best opportunity
    to be the global market leader.
    2. High Brand Image.
    Threats:
    1. Continue downfall in sale due to ban can be a major threat in
    near future.
    THE CRISIS MANAGEMENT TECHNIQUES USED BY
    MAGGI
    1. Having Conversation with clients.
    2. Advertising.
    3. Making the product innovative
    4. Their consistent effort to assure the customers about safety.

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