Here Is Where We Are

HOW TO

Lesson 1 Lesson 3
The HOT7 Power5

Lesson 2
The $1/day
Strategy
x
The $1/Day Strategy
Lesson Objectives:

1. Discover how you can get your best content in front of the right people
at the right time - and for only $1 a day!

2. Learn how to stack multiple $1 a day videos that lead your prospects
through the customer journey.

3. See examples from inside accounts that are using this strategy and the
incredible results that it yields.
Created By Dennis
Tweaked by yours truly!
Yu
 What Is The $1/Day Strategy

A Facebook advertising strategy that

you can use to get your content in front
ENGAGE of a hyper-targeted audience and serve
them the right content at the right time.

With the $1 A Day Strategy, you’ll run

LEAD multiple ads at the same time, each
running on a dollar a day of ad spend.
 $10 Day Budget Example
VIDEO 1 VIDEO 2 VIDEO 3

BELIEF

VIDEO 4 VIDEO 5 VIDEO 6

ENGAGE
VIDEO 7 VIDEO 8

LEAD

VIDEO 9 VIDEO 10

TRANSACT
 Evergreen Ad Funnel Concept

BELIEF - Top of Funnel

ENGAGE - Middle of Funnel

LEAD & TRANSACT - Bottom of Funnel

Our focus will be moving toward bottom of funnel activities

vs top of funnel
 Evergreen Ad Funnel Concept

BELIEF - Top of Funnel

• These Audiences Have Never Seen Your

Brand
• This will be ‘Core’ & ‘LAL’ Audience
Targeting/Testing
• NOTE: Only Start BELIEF Marketing Once
The Other BELT Stages Are Setup
• The BELIEF Budget Can Start Out Small with
Video Views & Brand Awareness Ads
 Evergreen Ad Funnel Concept

ENGAGE - Middle of Funnel

• Step 2 Warm Audience (90 Days)

• HOT7 (7 Days)
• Perfect Audience for the $1 per Day
Content Strategy
• Leverage $1 per Day
• Video Views
• Engagement
• Messenger
• Landing Page View (BLOG/Content)
 Evergreen Ad Funnel Concept

LEAD & TRANSACT - Bottom of Funnel

• Bottom of Funnel for Offer

• Add to Cart
• Visit Sales Page
• Combo Consumption
 Read This Book

This 80 page "cookbook" follows

Justin Brooke’s designed-for-profit
retargeting recipes and have a
complete strategy for your retargeting
ad campaigns. 

https://smag2.com/retargeting-recipes
 Evergreen Ad Funnel Concept

LEAD & TRANSACT - Bottom of Funnel

• Perfect for the $1 per Day
• Video Views
• Landing Page Views

• Custom Conversion Based Ads

• Landing Page View
• Adds to Cart
• Initiate Check Out
• Custom Conversion ‘Time’
• Purchase
• OTO
 Evergreen Ad Funnel Concept

LEAD & TRANSACT - Bottom of Funnel

• Perfect for the $1 per Day
• RHS Ads
• Landing Page Views
• Conversion Based Ads
 Evergreen Ad Funnel Concept

BELIEF - Top of Funnel

• Start and Stop Traffic (Testing)

• 1:1 ROAS is a GREAT Start
• Test Slow, You have Back Up!
• Most Companies Run at as Loss TOFU
• Higher ROAS Can & Will Happen with a
Dialed In Offer
 Evergreen Ad Funnel Concept

ENGAGE - Middle of Funnel

• Keep Your HOT7 Running!

• Keep Relevant Content Running
• Run Video Views + Engagement +
Messenger + Leads Ads for Same Post
 Evergreen Ad Funnel Concept

ENGAGE - Middle of Funnel

• Keep Your Step 2 or HOT7 Running!

• $1 Per Day Strategy
• Keep Relevant Content Running
• Run Video Views + Engagement +
Messenger + Leads Ads for Same Post
 Evergreen Ad Funnel Concept

ENGAGE - Middle of Funnel

• Keep Your Step 2 or HOT7 Running!

• Set it and Let it Run unless it proves to
be irrelevant
• We have 20+ Posts Running at a Time
 Evergreen Ad Funnel Concept

LEAD & TRANSACT - Bottom of Funnel

• Create Segmented Target for Your

Offer
• Add to Cart
• Visit Sales Page
• Watch Sales Video
• Time on Site (Custom Audience)
• Lead or Conversion Optimization
LEAD
 Application Of Concept

• How can the $1 A Day Strategy help your advertising efforts?

• Go through the Content Brainstorm on the next slide to outline

your very own $1 a day strategy content.
 Content Brainstorm
VIDEO 1 VIDEO 2 VIDEO 3

BELIEF

IDEA IDEA IDEA

VIDEO 4 VIDEO 5 VIDEO 6

Spend some time ENGAGE

brainstorming on video content

IDEA IDEA IDEA
for each video and each stage
VIDEO 7 VIDEO 8

using the $10 per day budget

LEAD
example.
IDEA IDEA

VIDEO 9 VIDEO 10

TRANSAC
T

IDEA IDEA